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Social media considerations for local government


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This presentation highlights some of the key considerations of social media for local government . Useful resources include details for the Victorian Government Justice Departments Social Media …

This presentation highlights some of the key considerations of social media for local government . Useful resources include details for the Victorian Government Justice Departments Social Media Policy.

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  • 1. Social media considerations for local government
    Susan Bentley
    Library & Information Services Manager
  • 2. Social media
    Free online social networking tool
    Multimedia platform
    Can choose settings to be public or private
    Free online social networking tool
    140 character posting
  • 3. Where do you go online?
    GSC website?
    Email website?
    Chat service?
    Facebook is where many people go to hang out online.
    Go to them, hook their interest, and lead them back to the GSC website.
    Need to test out new media opportunities in order to stay relevant and open to new innovations
  • 4. Promotional tool
    What is on the GSC website? Could also be on Facebook
    Announcements and photos for:
    Upwelling Portland Festival (on Facebook)
    Cultural Collection (on Facebook)
    Rates due?? GSC news
    PowerMate available for residents
    Meet The Mayor – Corangamite
    Publications for public comment
    L2P Program
  • 5. Community Engagement
    Excellent platform for community engagement for some sections of the community
    Information literacy of younger generations comprehend and enjoy multimedia display of information more that complex text
    Avenue for feedback is immediate and could be captured in innovative ways i.e. Befriend The Mayor
    Recent example in USA about young man being banned from attending the school Prom
  • 6. QLD Police during recent floods
    Communicate vitally important information
    Bypass the media as a messenger
    Involve the public by both listening to what they had to say and to answer their questions
    Monitor what the public were thinking and feeling so that they could better meet their needs
    Help people help themselves and their communities
  • 7.
  • 8. Marketing tool
    Use of social media tools needs to be outlined in the broader Marketing Plan
    Successful use of these tools usually occurs because someone is “employed” to administer this task – “Online Communications Officer”
    These tools require constant attention and monitoring and a planned schedule of publication.
    Find a balance between too much and not enough updating posts
  • 9. Organisations using Facebook
    Portland Discovery Coast Victoria
    Portland Seaview
    Portland Sporstpower
    Bridgewater Café
    Casterton Victoria
    Safe Harbour Program - Victoria
    Portland Arts Company
  • 10. Live video streaming
    Live video streaming of something i.e. interview with The Mayor
    Audiovisual tech set-up required
    Go live via Facebook and Ustream
    Repeat announcements for live session on Facebook and Twitter leading up to event
    E.g. Gary Vaynerchuk wine seller and public speaker
  • 11. Some things to consider
    Organisations exist as a “page”
    People then choose to “like” the “page” in order to follow it
    Response to comments – good and bad
    Frequency of updates?
    Who is your audience? It is a worldwide platform. i.e. Portland USA;Glenelg SA
    Comment etiquette from all GSC staff?
    Department of Social Justice Social Media Policy
  • 12. Social Media Policy video
  • 13. Some useful links
    Victoria Online – Social Media (list of organisations and Councils that use Facebook)
    Government 2.0 Action Plan
    So what is Government 2.0?
  • 14. More info
    Guidance for use of social media in the Victorian public sector$File/PSSC_Social_Media.pdf
    Facebook Marketing Solutions Success Stories
    7 Tips to Successful Engagement on Facebook
    Department of Justice Social Media Policy
  • 15. More info
    Qld Police example webinar
    The benefits of social networking services literature review