Cdn ws operator_sp_perspectives_16.30_june 27th2013_sue_rudd
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Presentation from June 27th. 2013 at CDN World Forum. ...

Presentation from June 27th. 2013 at CDN World Forum. http://www.cdnconference.com/conference/conference-agenda.html#16-20-developing-the-international-cdn-mobile-broadband-operator-and-services-perspective

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Cdn ws operator_sp_perspectives_16.30_june 27th2013_sue_rudd Cdn ws operator_sp_perspectives_16.30_june 27th2013_sue_rudd Presentation Transcript

  • Developing the International CDN Mobile Broadband Operator and Services Perspective Strategy Analytics Sue Rudd – Director Service Provider Analysis 14 June 2013 Copyright© Strategy Analytics 2013
  • Outline Operator CDN Options impact International CDN Options Mobile Broadband Operator Business Goals for International CDNs Global Alternatives: Cloud vs. CDN vs. SDN International Evolution of CDNs Copyright© Strategy Analytics 2013 Evolution of Cloud to CDN and SDN – ‘Akamai is the Global SDN’ New Global CDN Services 7/14/2011 2
  • Mobile Broadband Operator Business Goals for International CDNs • End-to-End Global Roaming User Traffic Optimization • Wholesale ‘White label’ Service for Enhanced Media Content Delivery over Mobile Broadband • Mechanism for secure ‘multi-screen’ content delivery across Multiple Radio Access Networks (RANs) in conjunction with fixed telecommunications affiliates 37/14/2011 Copyright© Strategy Analytics 2013
  • Evolution of Cloud to CDN and SDN ‘Akamai is the Global SDN’ 4 Federation • Management & provisioning • Advanced services • Redundancy and overflow • Federation and global reach Copyright© Akamai ® Technologies Inc. 20127/14/2011
  • Operator CDN Options impact International CDN Options Operators looking to ‘Own’ their Global CDNs ….Virtually at least… So looking for: • Managed Service • Licensed Platform with: • Federation ‘Peering’ • Global ‘Peering’ 57/14/2011 Copyright© Strategy Analytics 2013
  • International Evolution of CDNs • Pairwise Federation Deals • Global Wholesale by one CDN Provider as:  ‘White Label’ for Tier 1 Mobile Broadband Providers  Branded CDN for Tier 2 & 3 Mobile Broadband Service Providers  Native Tier 1 & 2 Global Mobile Broadband CDN Providers • Compare Options: • IPX Global Roaming Option for Mobile Broadband Cloud Content • Global Content Owner/Reseller CDN/SDN overlay OTT for Mobile Broadband e.g. Netflix on top of AWS 67/14/2011 Copyright© Strategy Analytics 2013
  • International Evolution of CDNs 7 Akamai Global Network Akamai CDN: 150+ locations, 81 countries 7/14/2011
  • International Evolution of CDNs 8 Edgecast Global Network Copyright© Edgecast Technologies Inc. 2013 7/14/2011
  • International Evolution of CDNs 9 Limelight Global Network Copyright© Limelight Networks Inc. 2013 Limelight Networks CDN: 80 locations and peering with over 900 ISPs globally. 7/14/2011
  • International Evolution of CDNs 10 OnApp Global Network OnApp CDN: 161 locations, 40 countries Copyright© OnApp 20137/14/2011
  • 11 New Global Mobile Broadband CDN Services New Services on LTE Same types of applications & content we see on 3G today: Internet browsing Social Networking Variety of video streaming applications + New Cloud Services – NaaS & WebRTC LTE Differentiators Better speeds and lower latency Ability to support more sessions ‘flows’/ speeds Guaranteed QoS/QoE Improved cost structure for data delivery Wi-Fi Interoperability New Devices Motivation to upgrade to ‘must-have’ devices LTE moves to a broader cost-conscious price plans for services and devices Multi-Screen: Tablets, Smartphones and soon & ‘Cloud Phones’ as well as Internet & TV from Mobile Providers New LTE 4G Positioning is about Delivering ‘3G Promise’ with Speed, Capacity, Low Latency + Global IP based Cloud for NaaS & WebRTC Copyright© Strategy Analytics 2013 Source: Strategy Analytics Wireless Networks & Platforms 7/14/2011 11
  • Global Alternatives: Cloud vs. CDN vs. SDN • Summary of Operator Choices • Conclusions from the Conference 127/14/2011 Copyright© Strategy Analytics 2013
  • 1313 Contact Sue Rudd Director Service Provider Analysis Strategy Analytics Email: srudd@strategyanalytics.com 7/14/2011 Copyright© Strategy Analytics 2013
  • Two Models for Operators with CDNs: ‘Best Bit Pipe’ or ‘Managed Content’? Telco Value Chain for future IPTV & Video services 14 Operators can add Value to Both OTT and Managed Content Models Network‘Managed Content’ Content Owner Generation Content Routing/ Optimization Delivery/ Optimizer End User Devices Mobile Operator Manages (QoE) & Optimizes Both DELIVERY & End- to-End QUALITY CSP Provides SERVICE AWARE Optimisation, And Application Specific Handling CSPs offer ‘Network Aware’ ABR & Originators get ‘Service Aware’ Premium Content Delivery CDN: VALUE ADDED CONTENT DELIVERY 3 Screens Optimized for Mobile Broadband Req'ts with Fixed Interoperability & Guarantees Operators BLIND to Content from Originator but AWARE of Access & Device Limits CSP provides ‘TRANSPARENT’ Optimization & Edge Caching Targets Efficient End-to- End App. Delivery that Minimizes Congestion and Maximizes QoS 3 Screens: TV, Laptop & Smartphone/ Tablet Optimized TO EXTEND Fixed Content to Mobile Users CDN: EFFICIENT MOBILE BROADBAND WEB & VIDEO DELIVERY OTT–‘BestBitPipe’ Telecoms Opport- unities Source: Strategy Analytics Wireless Networks & Platforms 7/14/2011 Copyright© Strategy Analytics 2013
  • 1515 Evolving Global Content Business Models Operator Services across Fixed & Mobile Environments Devices Drive Use – but need to Recover Subsidy Cost Value from Apps & Content Require Web 2.0 partners Policy, Traffic Optimization & Real Time Billing Options are Key Build on presence, multiscreen, in-home VAS building on home gateway w. integrated femto Build on device centric brand experience/ excellent user interface; offer introductory service bucket/period with device purchase Focus on extension of online/content to multiple screens; access will eventually be bundled other value, applications & content Optimize Use of Network to lower Cost per GB Manage Traffic in Real Time with Throughput Caps, ‘Click to Pay’ and ‘Top Up’ 7/14/2011 Copyright© Strategy Analytics 2013