Snacking Habits of College Millennials

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What college students crave, when they crave it, and why and how they make those purchases are far from the late-night junk food binge scenario many might imagine. Survey data from college marketing agency Fluent offers insight into the college student's snack attack!

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Snacking Habits of College Millennials

  1. 1. Capabilities Overview and Case Studies The Snacking Habits of College Millennials
  2. 2. Student Insights 2 2013 College Snacking Survey 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,200)
  3. 3. Student Insights 2 When Does the Snack Attack Hit 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,200)
  4. 4. Student Insights 2 What Time of Year Do Students Snack Most 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,200)
  5. 5. Student Insights 2 What Drives Selection 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,200)
  6. 6. Student Insights 2 What They Choose First 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,200)
  7. 7. Student Insights 2 How Much Will They Spend 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,200)
  8. 8. Student Insights 2 How Do They Buy 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,200)
  9. 9. Student Insights 2 We are Fluent The Company We Keep Specializing in “translating brands for the college world,” Fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. Fluent capabilities include: campus activities and programs, market insights, digital and social media strategy and activations, and experiential programs. www.fluentgrp.com 7

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