Capabilities Overview and Case Studies
Back-to-School
Survey of the
College Millennial
Consumers
Student
Insights
2
2013 CMCs Back-to-
School Survey
8
Source:	
  Fluent	
  2013	
  research.	
  
College	
  Millennials	
 ...
Student
Insights
2
How Do They Feel
About Their Financial
Situation?
8
Source:	
  Fluent	
  2013	
  research.	
  
College	...
Student
Insights
2
How Do They Feel
About Their Financial
Situation?
8
Source:	
  Fluent	
  2013	
  research.	
  
College	...
Student
Insights
2
How Will They Fund
Expenses?
8
Source:	
  Fluent	
  2013	
  research.	
  
College	
  Millennials	
  sur...
Student
Insights
2
What Are They
Spending On the
Most?
8
Source:	
  Fluent	
  2013	
  research.	
  
College	
  Millennials...
Student
Insights
2
Where Are They
Willing to Splurge a
Little (a very little)
8
Source:	
  Fluent	
  2013	
  research.	
  ...
Student
Insights
2
What Influences Their
Buying Decisions the
Most?
8
Source:	
  Fluent	
  2013	
  research.	
  
College	
...
Student
Insights
2
We are Fluent
The Company We Keep
Specializing	
  in	
  “translaCng	
  brands	
  for	
  the	
  college	...
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Attitudes & Preferences of College Millennials for Back-to-School 2013

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New Fluent survey of 1,000+ college millennial consumers (CMCs) reveals what's hot & what's not this back-to-school season. (Source: Fluent 2013 research.)

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Attitudes & Preferences of College Millennials for Back-to-School 2013

  1. 1. Capabilities Overview and Case Studies Back-to-School Survey of the College Millennial Consumers
  2. 2. Student Insights 2 2013 CMCs Back-to- School Survey 8 Source:  Fluent  2013  research.   College  Millennials  surveyed  (n=1,010)  
  3. 3. Student Insights 2 How Do They Feel About Their Financial Situation? 8 Source:  Fluent  2013  research.   College  Millennials  surveyed  (n=1,010)  
  4. 4. Student Insights 2 How Do They Feel About Their Financial Situation? 8 Source:  Fluent  2013  research.   College  Millennials  surveyed  (n=1,010)  
  5. 5. Student Insights 2 How Will They Fund Expenses? 8 Source:  Fluent  2013  research.   College  Millennials  surveyed  (n=1,010)  
  6. 6. Student Insights 2 What Are They Spending On the Most? 8 Source:  Fluent  2013  research.   College  Millennials  surveyed  (n=1,010)  
  7. 7. Student Insights 2 Where Are They Willing to Splurge a Little (a very little) 8 Source:  Fluent  2013  research.   College  Millennials  surveyed  (n=1,010)  
  8. 8. Student Insights 2 What Influences Their Buying Decisions the Most? 8 Source:  Fluent  2013  research.   College  Millennials  surveyed  (n=1,010)  
  9. 9. Student Insights 2 We are Fluent The Company We Keep Specializing  in  “translaCng  brands  for  the  college  world,”  Fluent  works  with  clients  who  want  to  understand  and   engage  College  Millennial  Consumers  (CMCs)  naConwide,  both  on-­‐  and  off-­‐campus.  Fluent  capabiliCes  include:   campus  acCviCes  and  programs,  College  Millennial  Consumer  insights,  digital  and  social  media  strategy  and   acCvaCons,  and  experienCal  programs.  www.fluentgrp.com   7
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