The United Nations Conference on Sustainable Development Rio+20 logo and campaign material have been designed and developed by Graphic Design in New York. The Rio+20 conference will take place in June 2012 in Rio de Janeiro. All elements have been carefully combined so the logo, in its entirety or in the following derivatives, can be used as an effective tool to communicate the ideas and values of the brand. For consistency, the logo must always comply with this Brand Guideline. The logo is based on three components of sustainable development – social equity, economic growth and environmental protection, all connected in the shape of a globe. The three colors blend into each other indicating the connectedness of these different components. The logo Rio+20 is available in six United Nations official languages: Arabic, Chinese, English, French, Portuguese, Russian and Spanish.
Rio+20 Brand Configurations
The Rio+20 brand must be kept and always presented according to the standards and norms of this guideline. In any kind of promotion or communication activities, no matter which media is used (press, electronic, etc.) Rio+20 must be clearly identified through its brand versions. The brand and the logo that identify the event represent the focal point in all communication. They must be applied clearly in a way to avoid episodic readings.
The National Organizing Committee (NOC) must be contacted if there is any doubt related to this material and for further clarification.