Rio+20: Visual Identity Guidelines

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The United Nations Conference on Sustainable Development Rio+20 logo and campaign material have been designed and developed by Graphic Design in New York. The Rio+20 conference will take place in June 2012 in Rio de Janeiro. All elements have been carefully combined so the logo, in its entirety or in the following derivatives, can be used as an effective tool to communicate the ideas and values of the brand. For consistency, the logo must always comply with this Brand Guideline. The logo is based on three components of sustainable development – social equity, economic growth and environmental protection, all connected in the shape of a globe. The three colors blend into each other indicating the connectedness of these different components. The logo Rio+20 is available in six United Nations official languages: Arabic, Chinese, English, French, Portuguese, Russian and Spanish.

Rio+20 Brand Configurations
The Rio+20 brand must be kept and always presented according to the standards and norms of this guideline. In any kind of promotion or communication activities, no matter which media is used (press, electronic, etc.) Rio+20 must be clearly identified through its brand versions. The brand and the logo that identify the event represent the focal point in all communication. They must be applied clearly in a way to avoid episodic readings.
The National Organizing Committee (NOC) must be contacted if there is any doubt related to this material and for further clarification.

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Rio+20: Visual Identity Guidelines

  1. 1. Visual Identity Guidelines
  2. 2. IntroductionThe United Nations Conference on Sustainable Development Rio+20 logo and campaign material have been designedand developed by Graphic Design in New York. The Rio+20 conference will take place in June 2012 in Rio de Janeiro.All elements have been carefully combined so the logo, in its entirety or in the following derivatives, can be used as aneffective tool to communicate the ideas and values of the brand. For consistency, the logo must always comply withthis Brand Guideline. The logo is based on three components of sustainable development – social equity, economicgrowth and environmental protection, all connected in the shape of a globe. The three colors blend into each otherindicating the connectedness of these different components. The logo Rio+20 is available in six United Nationsofficial languages: Arabic, Chinese, English, French, Portuguese, Russian and Spanish. RIO+20 | VISUAL IDENTITY GUIDELINES | 2
  3. 3. Rio+20 Brand ConfigurationsThe Rio+20 brand must be kept and always presented according to the standards and norms of this guideline. In anykind of promotion or communication activities, no matter which media is used (press, electronic, etc.) Rio+20 must beclearly identified through its brand versions. The brand and the logo that identify the event represent the focal pointin all communication. They must be applied clearly in a way to avoid episodic readings.The National Organizing Committee (NOC) must be contacted if there is any doubt related to this material and forfurther clarification. RIO+20 | VISUAL IDENTITY GUIDELINES | 3
  4. 4. Main SignatureThe main signature – configured both horizontally and vertically – is the primary way to present and apply the brandRio+20. This must be the starting point to create any sort of communication material. The brand Rio+20 configuredvertically is preferred.Primary compact format with text stacked on Secondary horizontal format with text in threethe side lines on the side RIO+20 | VISUAL IDENTITY GUIDELINES | 4
  5. 5. Signature in Black and White (monochromatic)The Rio+20 signature in B/W must be used only in documents or in a situation in which the brand cannot or must notbe printed in colors in order to optimize costs. RIO+20 | VISUAL IDENTITY GUIDELINES | 5
  6. 6. Logo versions in all official languages of the UNVertical VersionArabic English RussianChinese French Spanish RIO+20 | VISUAL IDENTITY GUIDELINES | 6
  7. 7. Logo Signature in Black and White in all the official languages of the UNVertical VersionArabic English RussianChinese French Spanish RIO+20 | VISUAL IDENTITY GUIDELINES | 7
  8. 8. Logo version in all official languages of the UNHorizontal VersionArabic English RussianChinese French Spanish RIO+20 | VISUAL IDENTITY GUIDELINES | 8
  9. 9. Logo signature in Black and White in all official languages of the UNHorizontal VersionArabic English RussianChinese French Spanish RIO+20 | VISUAL IDENTITY GUIDELINES | 9
  10. 10. Minimum measurements of the Rio+20 brandIn order to maintain the integrity of all elements and the legibility of the word mark brand, the minimum size ofreproduction should not be less than 15mm in height in both vertical or horizontal versions. Whenever the logo is usedwithin the box, it should never be less than 25mm in height.Minimum measurements without the Box Minimum measurements with BoxVertical Vertical 15 mm 25 mmHorizontal Horizontal 15 mm 25 mm RIO+20 | VISUAL IDENTITY GUIDELINES | 10
  11. 11. Clear SpaceAlways maintain the minimum clear space around the Rio+20 logo to preserve its integrity To maintain visual clarityand to provide maximum impact, the Rio+20 logo must never appear to be linked to or crowded by copy, photographsor graphic elements. The clear space for the logo must measure the width of the letters “io” in the logotype.Clear Space IO XIO IO X IO X X RIO+20 | VISUAL IDENTITY GUIDELINES | 11
  12. 12. Rio+20 Color PatternThe exact polychromic tones of each print (CMYK) and electronic versions (RGB) are depicted below. CMYK RGB C: 50% R: 141% M: 5% ENVIRONMENTAL G: 190% Y: 90% GREEN B: 80% K: 0% C: 100% R: 33% M: 90% ECONOMIC G: 54% Y: 0% BLUE B: 154% K: 0% C: 0% R:186% M: 100% SOCIAL G: 20% Y: 100% RED B: 26% K: 25% RIO+20 | VISUAL IDENTITY GUIDELINES | 12
  13. 13. TypefaceAll elements have been carefully combined so the logo, in its entirety or in the following derivatives, can be used asan effective tool to communicate the ideas and values of the brand. For consistency, the logo must always complywith this Brand Guideline. RIO+20 | VISUAL IDENTITY GUIDELINES | 13
  14. 14. Correct and Incorrect UsageThe brand must not be changed in any way such as its colors, layout or dimensions. Below there are some errors thatmust be avoided. Comparing to the original brand, please verify the incorrect usage and make sure that the Rio+20brand is not altered. √ Conferência das Do not Do not change Nações Unidas rearrange opacity of the sobre typography of logo Desenvolvimento the logo Sustentável Do not Do not reflect Do not distort rearrange the logo the logo elements of the logo Do not Do not Do not rotate rearrange change colors the logo elements of of the logo the logo RIO+20 | VISUAL IDENTITY GUIDELINES | 14
  15. 15. Application Over BackgroundsThe colorful logo must only be applied to plain backgrounds: white or black. If the logo needs a box, both white orgradient version can be used around the logo.Light background 1 Dark background 1Light background 2 Dark background 2 RIO+20 | VISUAL IDENTITY GUIDELINES | 15
  16. 16. Gradient Signature CMYK 50% / 5% / 90% / 0% CMYK 100% / 90% / 0% / 0% CMYK 0% / 100% / 100% / 25% RIO+20 | VISUAL IDENTITY GUIDELINES | 16
  17. 17. Application over BackgroundsFor any other kind of background – plain colorful, indefinite, transparent, dégradé, patterned, photographic orillustrated, the logo and the clear space on a white or gradient background must be used. RIO+20 | VISUAL IDENTITY GUIDELINES | 17
  18. 18. Application over BackgroundsA light or dark background will determine the use of the logo in either white or gradient color. Options for using theRio+20 logo on a dark background / image: √ √ x √ RIO+20 | VISUAL IDENTITY GUIDELINES | 18
  19. 19. OFFICIAL PARTNERSHIP How brands must work together
  20. 20. Horizontal marks application with an Official PartnershipOn signatures with an Official Partnership, brands must follow the pattern below:The Rio+20 brand is to be placed on the left. The official partnership brand will always be on the right.The Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro, and Governo Federal brands will be placed below.The length of Rio+20 brand will be equal to the Governo Federal brand lenght. (X)The width between them, either horizontally or vertically, will be equal to the Governo Federal brand height. (Y) y Official Partnership X Y W W Y Y X y y RIO+20 | VISUAL IDENTITY GUIDELINES | 20
  21. 21. Please Note:The official partnership brand length must never exceed the Rio+20 brand lenght (X).If the official partnership logo is inside a box, it should be the same length as the Federal Government logo (X) or less.If it is not inside a box, it should have the same height as The Federal Government logo (Y).In order to separate the logos there is a 0.5 pt thick black line. X Official Partnership Y X RIO+20 | VISUAL IDENTITY GUIDELINES | 21
  22. 22. Vertical brands application with an official partnershipIn vertical signatures with an Official Partnership, brands must follow the pattern below:The Rio+20 brand is placed in the middle as well as the official partnership brand down below followed by the Prefeiturado Rio de Janeiro, Governo do Estado do Rio de Janeiro and Governo Federal brands. X W Y Official Partnership Y W Y Y X y y RIO+20 | VISUAL IDENTITY GUIDELINES | 22
  23. 23. Official Partnership RIO+20 | VISUAL IDENTITY GUIDELINES | 23
  24. 24. Horizontal brands application with more than one Official PartnershipIn signatures with more than one Official Signature, brands must follow the pattern below:The Rio+20 brand is to be placed in the middle above all the others. The official partnership brands are to be placed below.Then, on the third line of brands Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro and Governo Federal.The brands width will be the same as that of the Governo Federal (X).The width among them will be equal to the Governo Federal brand height (Y). X Y y y Official Partnership y y Y Y Y X y y RIO+20 | VISUAL IDENTITY GUIDELINES | 24
  25. 25. Official Partnership RIO+20 | VISUAL IDENTITY GUIDELINES | 25
  26. 26. Minimum SizeIn order to maintain the elements integrity and the legibility of the brand the minimum size recommended forreproductions of the Rio+20 logo must never be less than 12mm in height.15 mm 15 mm Official Partnership RIO+20 | VISUAL IDENTITY GUIDELINES | 26
  27. 27. Application over backgroundsFor any other kind of background – plain, colorful, indefinite, transparent, dégradé, patterned, photographic orillustrated, the logo and the clear space on a white or gradient background must be used. In these cases, the“Official Partnership” name should be placed in a white box. All other brand versions must be kept (Prefeitura do Riode Janeiro on a blue one, Governo do Rio de Janeiro and Governo Federal on white boxes).Logos on an indefinite background. Official Partnership RIO+20 | VISUAL IDENTITY GUIDELINES | 27
  28. 28. Official Partnership x Official Partnership √ RIO+20 | VISUAL IDENTITY GUIDELINES | 28
  29. 29. On other materials – BANNER 1Option 1 (white box) Option 2 (white label) The label size vertically (portrait) will be 1/5 of height. X Official Partnership Official Partnership 1/5 X RIO+20 | VISUAL IDENTITY GUIDELINES | 29
  30. 30. On other materials – BANNER 2Option 1 (white box) Option 2 (white label) The label size vertically (portrait) will be 1/5 of height X Official Partnership Official Partnership 1/5 X RIO+20 | VISUAL IDENTITY GUIDELINES | 30
  31. 31. HOARDINGS Dark background hoarding and a white label. The horizontal label size (landscape) will be ¼ height. For horizontal pieces, the logo is placed in the same line.X Official Partnership 1/4 X RIO+20 | VISUAL IDENTITY GUIDELINES | 31
  32. 32. Audio Visual ApplicationThe logo set that comes before audio visual presentations must have two configurations: black or whitebackgrounds.The set displays the Rio+20, Official Partnership and Governo Federal logos placed in the middle. Below, theUNDP, Prefeitura do Rio de Janeiro and Governo do Rio de Janeiro logos are placed.First option: the logos appear from the bottom up, well placed in the middle and must remain on screen for at leastfour seconds between the fade-in and fade-out time.Second option: the logos come from left to right, well placed in the middle, and must remain on screen for at leastfour seconds. RIO+20 | VISUAL IDENTITY GUIDELINES | 32
  33. 33. Audio Visual piece on a light background Official Partnership RIO+20 | VISUAL IDENTITY GUIDELINES | 33
  34. 34. Audio Visual piece on a dark background Official Partnership RIO+20 | VISUAL IDENTITY GUIDELINES | 34
  35. 35. GRIDPartnership, Support and Official Suppliers. How logos must work together. RIO+20 | VISUAL IDENTITY GUIDELINES | 35
  36. 36. Brands ApplicationIn signatures with more than one agency or entity, the level of communication involvement must be analyzed.The supporters logos will be ½ (1/2 X) length of official partners and Rio+20 logos.Suppliers logos will be aligned on the left among them.The proportion will appear to be ¼ (1/4 X) of the Rio+20 and Governo Federal logos. Partnership 1X Supporters 1/2 XSuppliers 1/4 X Y Y X RIO+20 | VISUAL IDENTITY GUIDELINES | 36
  37. 37. All vertical brands applicationThe Rio+20 brand, Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro, and Governo Federal brands remainalong the same line, aligning the right block.The brand lengths will be the same as that of the Governo Federal (X).The width among them will be the same as the Governo Federal brand height (Y). y y y Y X Y Partnership Y y y y y y Y Supporters Y y y y y y y y y y y y Y Suppliers Y y y y y y y y y y y y y y y y y y RIO+20 | VISUAL IDENTITY GUIDELINES | 37
  38. 38. Partnership Supporters SuppliersRIO+20 | VISUAL IDENTITY GUIDELINES | 38
  39. 39. All horizontal brands applicationThe Rio+20, Official Partnership, Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro, and Governo Federalbrands are placed along the same line, aligning the right block. Supporters and Suppliers brands are placedbelow. Partnership Suppliers Supporters RIO+20 | VISUAL IDENTITY GUIDELINES | 39
  40. 40. HOARDINGS with horizontal brands.X Partnership Suppliers Supporters 1/4 X RIO+20 | VISUAL IDENTITY GUIDELINES | 40

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