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Building Trust in the Digital Newsroom

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Presentation given to EBU's Social Media Network and Learn event in Geneva, September 2012. This details my experience training BBC Journalists in social media.

Presentation given to EBU's Social Media Network and Learn event in Geneva, September 2012. This details my experience training BBC Journalists in social media.

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  • Photo: Sue LlewellynAll rights reserved. This slide deck may not be reproduced without permission
  • Picture: Sue Llewellyn
  • Picture: Sue Llewellyn
  • Picture: Sue Llewellyn
  • Picture: Richard Sambrook
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  • Photos: Sue Llewellyn
  • Photo: Sue Llewellyn
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  • Photo: Sue Llewellyn
  • Photo:: Sue Llewellyn
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  • Photo: Sue LlewellynAll rights reserved. This slide deck may not be reproduced without permission. sue@ultrasocial.co.uk

Building Trust in the Digital Newsroom Building Trust in the Digital Newsroom Presentation Transcript

  • Building trust in the digital newsroom @suellewellyn© Sue Llewellyn 2012Network & Learn on Social Media 14 September, 2012 with RTS/EBU, Geneva Social media at the heart of news © Ultra Social Ltd 2012
  • Strategic training© Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • What did we do? • Classroom-based courses • Twitter masterclasses • Embedded training • All staff seminars© Sue Llewellyn 2012 • One to ones © Ultra Social Ltd 2012
  • Changing behaviour© Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • Challenges • Ignorance • Privacy • Time • Verification • Technology • Fear© Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • What’s in it for you?© Sue Llewellyn 2012
  • Keys to success • Lead from the top • Develop a clear strategy • Agree simple guidelines • Invest in training and technology • Embed digital in daily workflow© Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • What works? • Supportive leadership • Digital Champions • Peer to peer learning • Sharing best practice • Reward and recognition • ‘Quick wins’© Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • Thank you for listening @suellewellyn sue@ultrasocial.co.uk© Sue Llewellyn 2012 © Ultra Social Ltd 2012