Building trust in the digital                               newsroom                                                    @s...
Strategic training© Sue Llewellyn 2012                               © Ultra Social Ltd 2012
© Sue Llewellyn 2012   © Ultra Social Ltd 2012
© Sue Llewellyn 2012   © Ultra Social Ltd 2012
What did we do?                       •   Classroom-based courses                       •   Twitter masterclasses         ...
Changing behaviour© Sue Llewellyn 2012                        © Ultra Social Ltd 2012
© Sue Llewellyn 2012   © Ultra Social Ltd 2012
Challenges                              •   Ignorance                              •   Privacy                            ...
What’s in it for you?© Sue Llewellyn 2012
Keys to success                       •   Lead from the top                       •   Develop a clear strategy            ...
What works?                           •   Supportive leadership                           •   Digital Champions           ...
© Sue Llewellyn 2012   © Ultra Social Ltd 2012
Thank you for listening                           @suellewellyn                       sue@ultrasocial.co.uk© Sue Llewellyn...
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Building Trust in the Digital Newsroom

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Presentation given to EBU's Social Media Network and Learn event in Geneva, September 2012. This details my experience training BBC Journalists in social media.

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  • Photo: Sue LlewellynAll rights reserved. This slide deck may not be reproduced without permission
  • Picture: Sue Llewellyn
  • Picture: Sue Llewellyn
  • Picture: Sue Llewellyn
  • Picture: Richard Sambrook
  • Photos: Sue Llewellyn
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  • Photo: Sue Llewellyn
  • Photos: Sue Llewellyn
  • Photo: Sue Llewellyn
  • Photo:: Sue Llewellyn
  • Picture: Sue Llewellyn
  • Photo: Sue LlewellynAll rights reserved. This slide deck may not be reproduced without permission. sue@ultrasocial.co.uk
  • Transcript of "Building Trust in the Digital Newsroom"

    1. 1. Building trust in the digital newsroom @suellewellyn© Sue Llewellyn 2012Network & Learn on Social Media 14 September, 2012 with RTS/EBU, Geneva Social media at the heart of news © Ultra Social Ltd 2012
    2. 2. Strategic training© Sue Llewellyn 2012 © Ultra Social Ltd 2012
    3. 3. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
    4. 4. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
    5. 5. What did we do? • Classroom-based courses • Twitter masterclasses • Embedded training • All staff seminars© Sue Llewellyn 2012 • One to ones © Ultra Social Ltd 2012
    6. 6. Changing behaviour© Sue Llewellyn 2012 © Ultra Social Ltd 2012
    7. 7. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
    8. 8. Challenges • Ignorance • Privacy • Time • Verification • Technology • Fear© Sue Llewellyn 2012 © Ultra Social Ltd 2012
    9. 9. What’s in it for you?© Sue Llewellyn 2012
    10. 10. Keys to success • Lead from the top • Develop a clear strategy • Agree simple guidelines • Invest in training and technology • Embed digital in daily workflow© Sue Llewellyn 2012 © Ultra Social Ltd 2012
    11. 11. What works? • Supportive leadership • Digital Champions • Peer to peer learning • Sharing best practice • Reward and recognition • ‘Quick wins’© Sue Llewellyn 2012 © Ultra Social Ltd 2012
    12. 12. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
    13. 13. Thank you for listening @suellewellyn sue@ultrasocial.co.uk© Sue Llewellyn 2012 © Ultra Social Ltd 2012

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