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Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
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Personal branding

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Concepts of personal branding, originally designed for sales people

Concepts of personal branding, originally designed for sales people

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Transcript

  • 1. PERSONAL BRANDING
  • 2. Nothing New• Think and Grow Rich, Napoleon Hill-1937• The Battle for Your Mind, by Al Ries and Jack Trout- 1981
  • 3. What is it?The process whereby people and their careers are marked as brands.
  • 4. Online identity management involves participation in social media sites, online communities andcommunity websites, and is related to blogging, blog social networks and blog search engines.
  • 5. MARKETING CAMPAIGN• Identify the Product• Identify the Audience• Identify the Medium
  • 6. WHO ARE YOU? and why do they care?
  • 7. UNIFIED MESSAGE• Tailored to Audience• Consistant• Up to date• Not a Bio
  • 8. IDENTIFIABLE LOOK• Graphics stay the same• Use a photo/logo• Professional• On Message
  • 9. IMPORTANT• Proof Reader• Spelling• Professionally written

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