Presented by: Sue Gresham                            Innovative Client Solutions© 2013 , Innovative Client Solutions, All ...
And now – the way we do business     © 2013 , Innovative Client Solutions, All Rights Reserved
“Definition” of Social MediaProduction, consumption  and exchange of user- generated information  through online social   ...
IT’S NOTFISHINGIt’s Strategic                 © 2013 , Innovative Client Solutions, All Rights Reserved
RELATIONSHIPSBuild Nurture     Maintain         © 2013 , Innovative Client Solutions, All Rights Reserved
Starting PointsYour Goals                                        Customer’s Goals Customer Service                       ...
Target Market                                    Demographics                                    Concerns               ...
Assess Your Readiness     Comfort Level   © 2013 , Innovative Client Solutions, All Rights Reserved
© 2013 , Innovative Client Solutions, All Rights Reserved
Listen & Watch        Set up Google Alerts© 2013 , Innovative Client Solutions, All Rights Reserved
© 2013 , Innovative Client Solutions, All Rights Reserved
Consider the Platform Focus of Social Media Site Number of members – Demographics Is it easy to use? How do I gain fol...
Is it good for adding customers?        © 2013 , Innovative Client Solutions, All Rights Reserved
LinkedIn Focus is Business                                 Primarily B2B    “connections”                               ...
Facebook Focus is “Friends” and                             Primarily B2C    family                                     ...
© 2013 , Innovative Client Solutions, All Rights Reserved
Versus         © 2013 , Innovative Client Solutions, All Rights Reserved
Twitter• 120 Million Daily Users                         • More B2B companies• 200Million Daily Tweets                    ...
Google+ 170+ Million                                       Thought leaders Personal Profile                            ...
Pinterest Pictures Personal profile is minimal Boards Imbed your links to website VISUAL 93% female Open following ...
Blogs Personal & Company 40% of all companies blog for marketing purposes 57% of all individuals read 5-10 blogs per da...
,© 2013 , Innovative Client Solutions, All Rights Reserved
© 2013 , Innovative Client Solutions, All Rights Reserved
Most Important Thing toRemember        © 2013 , Innovative Client Solutions, All Rights Reserved
© 2013 , Innovative Client Solutions, All Rights Reserved
Connect          © 2013 , Innovative Client Solutions, All Rights Reserved
Converse – Ask Questions        © 2013 , Innovative Client Solutions, All Rights Reserved
© 2013 , Innovative Client Solutions, All Rights Reserved
Create (gather) compelling Content         © 2013 , Innovative Client Solutions, All Rights Reserved
Misc To Do’s Use badges Be consistent between the sites Show personality Don’t forget about the importance of “Word-of...
Copyright versus Creative Commons                           Privacy        © 2013 , Innovative Client Solutions, All Right...
© 2013 , Innovative Client Solutions, All Rights Reserved
© 2013 , Innovative Client Solutions, All Rights Reserved
IF YOU CAN’T SAY ITTO YOURMOTHER….DON’TSAY IT.                  © 2013 , Innovative Client Solutions, All Rights Reserved
© 2013 , Innovative Client Solutions, All Rights Reserved
ROI is not always about the $ It depends on your GOALS       © 2013 , Innovative Client Solutions, All Rights Reserved
Measurables Sales numbers Visitors to your site Referral sources (from links) Number of followers RT’s, Shares, Likes...
© 2013 , Innovative Client Solutions, All Rights Reserved
www.e.ggtimer.com       © 2013 , Innovative Client Solutions, All Rights Reserved
http://www.hootsuite.com       © 2013 , Innovative Client Solutions, All Rights Reserved
© 2013 , Innovative Client Solutions, All Rights Reserved
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Social Media: An Advanced Guide

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Keypoints made during my Social Media: An Advanced Guide presentation in January 2013.

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  • Show some of the examples -
  • Customer Service: This should be only one of your touch points. Comcast Cares Dell ComputersSales: How do they purchase from you? Online, in a store. What type of traffic? Sales Cycle, repeat customers? Do you offer incentives/couponsEducation: Educate about your products. Your Company. Your industry. The bigger picture industryProduct Launch or marketing campaigns….specials based on time of yearBranding: Slogans, LogosGoodwill: Do you work with charities, community work, Chambers, etc.
  • Readiness: checklist in your packet
  • Google Alerts about your company, competitors, keywordsWatch what your competitors are doing “borrow”
  • Create, Gather, DoCreate: Blog, White papers, Product Information. Employees/experts, pictures, historyGather: Other’s blogs, Competitors, industry, anicillary companies and industries, Govt regulations. Other social media sites, rss feeders, websites, books, Flickr, Creative Commons, local eventsDO: post articles with links (use link shortner), Opinion polls (ask questions), As for feed back, promote others,
  • Need to know your starting pointDo we measure monthly, quarterly? According to your sales cycle or campaignConsider other sites you link to
  • Social Media: An Advanced Guide

    1. 1. Presented by: Sue Gresham Innovative Client Solutions© 2013 , Innovative Client Solutions, All Rights Reserved
    2. 2. And now – the way we do business © 2013 , Innovative Client Solutions, All Rights Reserved
    3. 3. “Definition” of Social MediaProduction, consumption and exchange of user- generated information through online social interactions and platforms. © 2013 , Innovative Client Solutions, All Rights Reserved
    4. 4. IT’S NOTFISHINGIt’s Strategic © 2013 , Innovative Client Solutions, All Rights Reserved
    5. 5. RELATIONSHIPSBuild Nurture  Maintain © 2013 , Innovative Client Solutions, All Rights Reserved
    6. 6. Starting PointsYour Goals Customer’s Goals Customer Service  Praise vs complain Sales – New or Repeat  Deals, coupons, contests, Education  How-to info, industry news Product Launch  Compare/choose Branding  First that comes to Goodwill mind, thought leader  Community - charity © 2013 , Innovative Client Solutions, All Rights Reserved
    7. 7. Target Market  Demographics  Concerns  Likes  Dislikes  Habits  What Else?© 2013 , Innovative Client Solutions, All Rights Reserved
    8. 8. Assess Your Readiness Comfort Level © 2013 , Innovative Client Solutions, All Rights Reserved
    9. 9. © 2013 , Innovative Client Solutions, All Rights Reserved
    10. 10. Listen & Watch Set up Google Alerts© 2013 , Innovative Client Solutions, All Rights Reserved
    11. 11. © 2013 , Innovative Client Solutions, All Rights Reserved
    12. 12. Consider the Platform Focus of Social Media Site Number of members – Demographics Is it easy to use? How do I gain followers/fans/connections? Can I add pictures, words, videos, events? Why are people there? © 2013 , Innovative Client Solutions, All Rights Reserved
    13. 13. Is it good for adding customers? © 2013 , Innovative Client Solutions, All Rights Reserved
    14. 14. LinkedIn Focus is Business  Primarily B2B “connections”  Profiles first on Google 160+ Million Users  Great search capabilities Individual profiles  Linking to other media is Company pages all but gone now Closed connecting  Pay upgrades available Inbox Email  Now mobile-friendly Groups/discussions © 2013 , Innovative Client Solutions, All Rights Reserved
    15. 15. Facebook Focus is “Friends” and  Primarily B2C family  Search needs 1 Billion users improvement 1 out of 7 minutes online  Lots of “apps” and on Facebook linking to other media Individual Timelines  Mobile friendly Company “Pages”  Paid advertising/promotions “Fans” for businesses  Privacy concerns “Likes” “Shares” © 2013 , Innovative Client Solutions, All Rights Reserved
    16. 16. © 2013 , Innovative Client Solutions, All Rights Reserved
    17. 17. Versus © 2013 , Innovative Client Solutions, All Rights Reserved
    18. 18. Twitter• 120 Million Daily Users • More B2B companies• 200Million Daily Tweets • Drives more B2C• Social business• 140 Character • Discussions called• Short bio #chats • Google Search• Open “follow” • Female-55%• Fast paced • 25-34 years = 33% © 2013 , Innovative Client Solutions, All Rights Reserved
    19. 19. Google+ 170+ Million  Thought leaders Personal Profile  Embed multi-media Business page  Hangouts/Video Social Sharing is King conferencing Linked to Google Search  Google Privacy Policy Open follow  Predominately male Sort to Circles  Students, web developers, software, engineers, tech © 2013 , Innovative Client Solutions, All Rights Reserved
    20. 20. Pinterest Pictures Personal profile is minimal Boards Imbed your links to website VISUAL 93% female Open following of “boards” © 2013 , Innovative Client Solutions, All Rights Reserved
    21. 21. Blogs Personal & Company 40% of all companies blog for marketing purposes 57% of all individuals read 5-10 blogs per day Blog readers tend to share links 152 Million Blogs Average blog = 350 words YouTube is video blogging © 2013 , Innovative Client Solutions, All Rights Reserved
    22. 22. ,© 2013 , Innovative Client Solutions, All Rights Reserved
    23. 23. © 2013 , Innovative Client Solutions, All Rights Reserved
    24. 24. Most Important Thing toRemember © 2013 , Innovative Client Solutions, All Rights Reserved
    25. 25. © 2013 , Innovative Client Solutions, All Rights Reserved
    26. 26. Connect © 2013 , Innovative Client Solutions, All Rights Reserved
    27. 27. Converse – Ask Questions © 2013 , Innovative Client Solutions, All Rights Reserved
    28. 28. © 2013 , Innovative Client Solutions, All Rights Reserved
    29. 29. Create (gather) compelling Content © 2013 , Innovative Client Solutions, All Rights Reserved
    30. 30. Misc To Do’s Use badges Be consistent between the sites Show personality Don’t forget about the importance of “Word-of-mouth” and endorsements © 2013 , Innovative Client Solutions, All Rights Reserved
    31. 31. Copyright versus Creative Commons Privacy © 2013 , Innovative Client Solutions, All Rights Reserved
    32. 32. © 2013 , Innovative Client Solutions, All Rights Reserved
    33. 33. © 2013 , Innovative Client Solutions, All Rights Reserved
    34. 34. IF YOU CAN’T SAY ITTO YOURMOTHER….DON’TSAY IT. © 2013 , Innovative Client Solutions, All Rights Reserved
    35. 35. © 2013 , Innovative Client Solutions, All Rights Reserved
    36. 36. ROI is not always about the $ It depends on your GOALS © 2013 , Innovative Client Solutions, All Rights Reserved
    37. 37. Measurables Sales numbers Visitors to your site Referral sources (from links) Number of followers RT’s, Shares, Likes, Conversations Sentiment Interaction Ratios Influence of your followers © 2013 , Innovative Client Solutions, All Rights Reserved
    38. 38. © 2013 , Innovative Client Solutions, All Rights Reserved
    39. 39. www.e.ggtimer.com © 2013 , Innovative Client Solutions, All Rights Reserved
    40. 40. http://www.hootsuite.com © 2013 , Innovative Client Solutions, All Rights Reserved
    41. 41. © 2013 , Innovative Client Solutions, All Rights Reserved

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