The Digital Publisher - Content part 2Presentation Transcript
Commissioning and edi,ng for the digital environment EDITING CONTENT
Edi%ng content • Accurate • Func,onal • Complete • Consistent
Users’ needs Content Publisher’s wants Budget
‘There’s no right and wrong in language any more than there’s right or wrong in nature. Evolu,on is all about restless and con,nuous change, muta,on, varia,on.’ Fry, S. (2008) Language podcast, Series 2 Episode 3, Language
Factual errors make you look incompetent … and undermine your content.
Technical errors make you look unprofessional
Technical errors make you look unprofessional … and obstruct understanding.
Onscreen edi%ng/proofreading • Less errors • Less work • Quicker • More accurate • Neater • Undo • Copy/paste • Find/replace • Version control
Produc%on: Integra%ng content • Diﬀerent to print • Diﬀerent for the various devices
Produc%on: Integra%ng content • CMS for websites • InDesign to ePub • PressBooks to ePub, PDF, XML • iBooks Author to iBooks • XML templates – Word/PowerPoint • Cloud-‐based authoring management tools
Indesign to ePub: demo downstairs later
PressBooks • Free • Based on WordPress CMS • Very easy to use • Export as ePub, print-‐ready PDF, XML, (Kindle coming) www.pressbooks.com
iBooks Author • Easy to use drag and drop interface • Free • Add text, s,lls, videos, quizzes, slideshows, interac,ve diagrams • Only creates iBooks for iBookstore www.apple.com/ibooks-‐author/
XML text editors: XMetaL
XML templates: ﬁxed design Metadata Type of template Visual representa,on of ﬁnal screen Word/character List of all assets counts with ﬁlenames All onscreen text Also: Instruc,ons to • internal links developer • external links • help text
XML templates: ﬂexible design
XML templates: ﬂexible design
Cloud-‐based authoring tools
Outsourcing produc%on • Inkling: iPad app producer • Aptara: iBookstore ﬁxed layout or illustrated books, ePub and apps • Smashwords: will publish to iBookstore amongst others, but viewable on Kindles. • Yudu: they publish 1,200 ebooks a day.
Commissioning and edi,ng for the digital environment TESTING
Create a list
Mark up a PDF
Online shared document review Proofreading symbols from http://louiseharnbyproofreading.weebly.com
Track changes in Word
Bug management Two types of correc,on: • Bugs • Request for change (RFC)
Other types of tes%ng • Does it meet the spec? • Func,onal tes,ng: browsers, devices, ﬁle sizes • Load tes,ng • Usability tes,ng • Accessibility tes,ng • Security • Product discovery: SEO, Amazon, app stores.
Commissioning and edi,ng for the digital environment SEO AND FINDABILITY
SEO and ﬁndability If your content is freely available it needs to be found on Google and Bing/Yahoo! Paid-‐for content needs a page about the product
3 steps to being found on search engines: 1. Keyword research 2. Use the keywords 3. Backlinks
Keyword research How can we ﬁnd out what words our audience are searching for?
Keyword research • Talk to audience • Help desk enquiries • Media • Personas • Log ﬁles • Social media • Google Keyword tool • Search engine auto sugges,on tools
Title tags are key to ranking and selling the page on the search engine results pages: Title tags
Title tag: default heading when sharing or liking on Facebook
How does Google describe your pages?
Meta descrip%on: for ‘selling’ on the results pages Unique meta descrip,ons may mean they are shown on results pages instead
Think SEO when picking product %tles and sub%tles.
Links • Get lots of external links to your pages • Linking from your own home page is powerful • Avoid ‘click here’ and ‘more’. www.dynamic-‐learning.co.uk/SubjectProducts.aspx?sid=1&pt=3
Social media and SEO • Twee%ng and Retwee,ng for ranking, indexing and selling the page • Google+ and +1 for ranking, indexing and selling the page • Popular social content gets traﬃc and therefore possibly links
Niche Publishers: get found on your own site • Test your internal search • Track what readers are searching for • Create contextual links • Choose your categories wisely.
Get found on other sites and services • Choose categories and keywords wisely, and review regularly • Choose ,tle and sub,tle carefully.
InDesign CS 5.5 to ePUB: Demonstra,on
Commissioning and edi,ng for the digital environment MANAGING THE PRODUCT
Managing the product Once the product is delivered, that’s not the end of the story for digital content…
The content lifecycle
Update exis%ng content Phone number has Change ‘give’ Should be changed to ‘donate’ 1 million Typo Link is broken Act has Move to been archive amended
Exercise: New material for your digital product • Why might you need it? • What kind of content could you add? • What if it is networked? > user-‐generated content > content pulled in from the web? Budget: £10k
Adding new content • Release the next batch of content • Respond to user feedback • Grow the product • Keep up to date with external changes • Keep up to date with internal changes
User-‐input and pulling in web content • reviews, ra,ngs, crowd-‐sourcing and polling • annota,on, comments and wikis • Forums, chat, Facebook, Twiser feeds • content sugges,ons from readers • play lists, reading plans • readers photos, videos and bookmarks • RSS feeds
Kindle popular highlights
Bird’s eye app pulls in up to date bird sigh%ngs
YouVersion Bible app and website: readers comment on passages, submit videos and reading plans
Channel 4 ABC of drugs: Readers asked ques,ons and submised new ‘street names’ for drugs
Monitor stats to assess product use and ﬁnd new opportuni,es
Sue Davis and Sarah Sodhi Commissioning and edi,ng for the digital environment THANK YOU