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The media

The media



Short presentation about the portrayal of obese people in the media.

Short presentation about the portrayal of obese people in the media.



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    The media The media Presentation Transcript

    • The portrayal of obesity inthe media
    • The ‘headless torso’The media have a profoundinfluence on the negativestereotypes of bigger peoplewhich are prominent in oursociety. A common visual imageis the ‘headless torso’ whichportrays the body as beingseparate from the person…..DailyTelegraph 1 Sept 2010
    • Media negative images contribute to thediscrimination that obese people experience in manyaspects of their lives…• Reports about the causes of obesity in themedia continue to influence the negativeimages about obesity by portraying biggerpeople as weak, lazy and less intelligentthan their thinner counterparts.• Solutions to obesity are also framed as beingsimplistic i.e. limit your food intake andincrease your exercise.• Combined, these portrayals, perpetuatenegative weight-based stereotypes andcontribute to prejudice bias anddiscrimination.The guardian 23rd January2008
    • Women• Women’s bodies tend to be evaluated differentlyfrom men’s due to the cultural expectations thatare placed on women (Bordo 2003).• As women’s bodies have become fatter the culturalideal has become thinner (Sterns 1997).Therefore,fewer women are able to maintain the cultural idealnorm for weight and shape.• The ‘fat’ female body is given a prominent placewithin anti-obesity discourse due to socioculturalperceptions of maternal responsibility for thehealth of future generations through pregnancyand child nurturing (Bell et al. 2009; Lupton 2012a;Lupton 2012b; McNaughton 2011; Murray 2008).Daily Record 26th January 2013
    • ReferencesBELL, K., McNAUGHTON, D. and SALMON, A., 2009. Medicine, morality and mothering: public health discourses onfoetal alcohol exposure, smoking around children and childhood overnutrition. Critical Public Health, 2, pp. 155-170.BORDO, S., 2003. Unbearable weight: feminism, Western culture and the body. 2nd ed. London: University CaliforniaPress.LUPTON, D., 2012a. ‘Precious cargo’: foetal subjects and reproductive citizenship. Critical Public Health, 22(3), pp. 329-340.LUPTON, D., 2012b. Configuring maternal, preborn and infant embodiment. Sydney Health & SocietyWorking Paper No.2. [online]. Sydney: Sydney Health & Society Group.Available from:http://prijipati.library.usyd.edu.au/bitstream/2123/8363/1/Working%20Paper%20No.%202.pdf [Accessed 15 November2012].MCNAUGHTON, D., 2011. From womb to the tomb: obesity and maternal responsibility. Critical Public Health, 21(2),pp. 179-190.MURRAY, S., 2008. The fat female body. Houndmills: Palgrave Macmillan.STEARNS, P.N., 1997. Fat history: bodies and beauty in the modern West. NewYork: NewYork University Press.