Using Social Media Strategically for Learning and Teaching

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Guest Speaker at The Sheffield College
Sue Beckingham | @suebecks | Sheffield Hallam University

Our graduates of tomorrow face an increasingly competitive job market. Competing for jobs will no longer be confined to the communication channels we have traditionally used for decades and there is a growing shift to digital alternatives. What is clear therefore is that there is a vital need to ensure that our students have the opportunity to develop the necessary digital skills they will need to prepare them for their future. The notion of the digital native/digital immigrant must be challenged as whilst many are visitors to online forums, this does not necessarily indicate that they have given consideration to the development of their own professional online presence or indeed have the skills to do this most effectively.

The focus of the seminar will be to explore the innovative use of social media to:
• develop confident communication skills
• work collaboratively both synchronously and asynchronously
• develop a professional online presence

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Using Social Media Strategically for Learning and Teaching

  1. 1. Using Social Media Strategically in Learning and Teaching to Build Confidence and Presence Sue Beckingham | @suebecks Sheffield Hallam University
  2. 2. Social Media can be used to: 1. develop confident communication skills 2. work collaboratively both synchronously and asynchronously 3. develop a professional online presence
  3. 3. It should be a supported and stepped approach Level 6 Level 5 Levels 3 & 4 Awareness raising and confidence building Preparation for graduating Preparation for placement opportunities Building in relevant activities at each level
  4. 4. 1. Using social media to develop confident communication skills Reflective blogging Student brief: There are a number of blog tools you can choose from. These include WordPress, Blogger and Tumblr. Your blog will form the digital portfolio for your assessment. You are expected to make a minimum of 10 posts over the semester.
  5. 5. Give directed topics weekly to help students focus on an aspect of their learning whilst encouraging additional posts Encourage use of images, video and audio
  6. 6. 1. Using social media to develop confident communication skills Digital ‘About Me’ Video Student brief: You will create a digital ‘about me’. This can be a video or a screencast with voice over. It should include both information to introduce yourself and also a professional you. Think about your skills and aspirations. It should be recorded and saved as a YouTube file so that you may embed it into your blog. The duration should be approximately 2-3 minutes.
  7. 7. Get the students to select a private setting and then invite their Tutor to view. Ask them to embed the video in their blogs and reflect upon what they see. Use as practice or potential for Skype interviews
  8. 8. 2. Using social media to work collaboratively both synchronously and asynchronously Some examples. There are many more! Google Drive: shared documents, spreadsheets and presentations Use a #ClassHashtag Google Hangouts shared presentations
  9. 9. 2. Using social media to work collaboratively both synchronously and asynchronously Students used Google Docs for group meeting minutes and agendas, plus collaboration on group work diagrams.
  10. 10. 2. Using social media to work collaboratively both synchronously and asynchronously Students used Google Hangouts or Skype, which were captured using screencast-o-matic and embedded in to their individual blogs to reflect upon.
  11. 11. 3. Using social media to develop a professional online presence Students used Twitter as a search engine to find companies they aspired to work for.
  12. 12. 3. Using social media to develop a professional online presence Begin by introducing relevant examples of how the process of job seeking has now spilled into social media channels.
  13. 13. 3. Using social media to develop a professional online presence Awareness raising of student internships and job opportunities for graduates through LinkedIn http://www.linkedin.com/studentjobs
  14. 14. Get students to search for companies or people they would like to work for and to find out how they are using Twitter. Work towards building a LinkedIn profile (using settings to make it private until ready to share)
  15. 15. LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012. More than 3 million companies have LinkedIn Company Pages. http://press.linkedin.com/about LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups.
  16. 16. ! http://www.alexa.com/topsites/global will find your digital footprints!
  17. 17. Be aware that social media ranks highly
  18. 18. Leading by example with a professional online presence
  19. 19. Providing students with exemplars of real scenarios (e.g. news clips) where social media use has had unfortunate consequences for them to learn from will resonate more effectively than just saying don't do it.
  20. 20. Guest Speaker at The Sheffield College Sue Beckingham | @suebecks Sheffield Hallam University Our graduates of tomorrow face an increasingly competitive job market. Competing for jobs will no longer be confined to the communication channels we have traditionally used for decades and there is a growing shift to digital alternatives. What is clear therefore is that there is a vital need to ensure that our students have the opportunity to develop the necessary digital skills they will need to prepare them for their future. The notion of the digital native/digital immigrant must be challenged as whilst many are visitors to online forums, this does not necessarily indicate that they have given consideration to the development of their own professional online presence or indeed have the skills to do this most effectively. The focus of the seminar will be to explore the innovative use of social media to: • develop confident communication skills • work collaboratively both synchronously and asynchronously • develop a professional online presence

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