The role of social media in higher education
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12th Durham Blackboard Users Conference

12th Durham Blackboard Users Conference

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  • http://www.socialnomics.net/2011/12/28/infographic-every-60-seconds-on-the-web/
  • http://www.youtube.com/watch?v=3SuNx0UrnEo
  • Social Media Revolution 2011http://www.youtube.com/watch?v=3SuNx0UrnEo
  • http://www.demos.co.uk/files/File/networklogic17castells.pdf
  • http://ahtgroup.com/services/social-media-strategies
  • http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020http://www.readwriteweb.com/enterprise/2011/08/what-will-be-the-business-skil.php
  • http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020
  • http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020
  • http://recruiting.jobvite.com/resources/social-recruiting-survey.php
  • Chris Anderson, Wired (speaking at ad:tech)Mitch Joel - Six Pixels of Separation
  • Public Parts - How sharing in the digital age improves the way we work and live, Jeff Jarvis
  • http://blog.rezscore.com/2011/09/the-500-year-evolution-of-the-resume/http://mashable.com/2011/09/04/history-of-the-resume/
  • https://developer.linkedin.com/apply
  • http://change.mooc.ca/post/525
  • http://www.linkedin.com/static?key=application_directory
  • http://vizualize.me/
  • http://vizualize.me/
  • http://www.linkedin.com/in/rolandmartial
  • http://www.cardmunch.com/
  • http://www.linkedin.com/studentjobs
  • http://www.twilert.com/#
  • http://www.usernamecheck.com/
  • http://googlepleasehire.me/
  • http://sixtyinsixty.com/theproject/Michael Warshafsky @mike_warshafsky
  • http://quadblogging.net/
  • https://twitter.com/about/resources/widgets/widget_search
  • http://www.twitterfountain.com/

The role of social media in higher education Presentation Transcript

  • 1. The Role of Social Media within Higher Education in an Age of Openness and Publicness 12th Annual Durham Blackboard Users Conference Durham University Sue Beckingham Sheffield Hallam University
  • 2. Isnt it just a mechanismfor timewasting or at its best a space for informal social chatter?
  • 3. http://www.socialnomics.net/2011/12/28/infographic-every-60-seconds-on-the-web/
  • 4. Why networks matter “Power does not reside in“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation” institutions, not even the state or large corporations. It is located in the networks that structure society . . .” Manuel Castells, DEMOS
  • 5. “Social Media gives more people a voicevoice andprovides tool for“Social Media gives more people a and provides a powerful avalue creation and competitive differentiation” powerful tool for value creation and competitive differentiation” Advanced Human Technologies 2010
  • 6. Drivers of Change • Extreme longevity - Increasing global lifespans change the nature of careers and learning. • Rise of smart machines and systems - Workplace automation nudges human workers out of rote, repetitive tasks. • Computational world - Massive increases in sensors and processing power make the world a programmable system. • New media ecology - New communication tools require new media literacies beyond text. • Superstructured organizations - Social technologies drive new forms of production and value creation. • Globally connected world - Increased global interconnectivity puts diversity andThe Institute for the Future, adaptability at the centre of organisationalUniversity of Phoenix operations. RearWriteWed 2011
  • 7. New Skills The Institute for the Future, University of Phoenix
  • 8. Future Work Skills 2020 Virtual collaboration - Ability to work productively, drive engagement and demonstrate presence as a member of a virtual team. New-media literacy - Ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communications.
  • 9. “Your brand isn’t what you say, it is, it’s what Google says it is… (Anderson 2007) ! It has the power to influence people to invest (or divest) in you.” (Joel 2009)will find you!
  • 10. The Ages of Publicness “We bring our private identities to our public acts - we decide in private where we stand on an issue, and makingthat public is what allows us to join with like thinkers, shareour“Social Media gives more people At theand provides a powerful tool for ideas and organisation. a voice same time our public lives amid othervalue creation and competitiveideas, arguments, and people - hearing their differentiation” evidence - informs our private decisions. Publicness depends on privacy. ...only today, technology brings new choices, risks and opportunities” Jeff Jarvis, 2011
  • 11. http://blog.rezscore.com/2011/09/the-500-year-evolution-of-the-resume/
  • 12. LinkedIn Apply Button https://developer.linkedin.com/apply
  • 13. We live in a world of mobile, social, and always-on media “More than ever before, humans need to teach and learn from each other about human-centric“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation” ways to use new tools. One important step that people can take is to become more adept at five essential literacies: attention, crap detection, participation, collaboration, and network know-how.” Howard Rheingold, 2011
  • 14. Who will prepareour students?
  • 15. The importance of• developing an online brand• making professional connections• engaging with a wider audience• listening, producing and sharing• using the most relevant social media tool for the task in hand
  • 16. LinkedIn AppsLinkedIn Applications enable you to enrich your profile, openly share and collaborate with your network.
  • 17. LinkedIn Apps A resume creates from LinkedIn profile Created using: http://resume.linkedinlabs.com/
  • 18. LinkedIn Apps A visualisation of your LinkedIn profile Created using: http://vizualize.me/
  • 19. LinkedIn Apps
  • 20. LinkedIn Apps Turns business cards into LinkedIn contacts Created using: http://www.cardmunch.com/
  • 21. LinkedIn AppsAn interactive visualisation of your LinkedIn connections Created using: http://inmaps.linkedinlabs.com/
  • 22. LinkedIn Apps http://www.linkedin.com/studentjobs
  • 23. Engage with free expert advicehttp://careers.guardian.co.uk/ Live Q&A: CV and job applications clinic What are the big no-nos for CVs? And how can you improve your job applications? Ask the experts http://careers.guardian.co.uk/careers- blog/jobs-applications-and-cvs
  • 24. Tweet Alerts
  • 25. Secure your name
  • 26. DifferentiationStanding out from the crowd
  • 27. http://www.facebook.com/pages/Hir e-Me-Krispy-Kreme- Philly/173261036031235 @HireMeKrspyKrme
  • 28. http://googlepleasehire.me/
  • 29. Work experience Michael Warshafsky
  • 30. Blogs as collaborative portfolios http://misssilhouette.wordpress.com
  • 31. Blogs for collaborative work http://quadblogging.net/“A splendidly simple scheme created by @deputymitchell that provides awilling audience for new bloggers by grouping together four schools withsimilar blogging requirements. During week 1 the pupils in school A takeresponsibility for writing a series of posts on their blog, whilst the pupilsin schools B, C and D concentrate their efforts on reading these posts andcommenting on them. On week 2 school B takes over responsibility forwriting the posts whilst the pupils in the other three schools developtheir commenting skills. And so it continues until an agreed deadline.Ingenious!” http://www.scoop.it/t/quadblogging
  • 32. Thats not tosay the safetyof the walledgarden doesnot have avaluable place
  • 33. Consider ascaffoldedapproach tobuild confidenceand experiencePrivate spacesare importanttoo
  • 34. Twitter Widget >>> embed in Blackboard
  • 35. Raising awareness - social media can be very open and public http://www.twitterfountain.com/
  • 36. Sue Beckingham Educational Developer Faculty of ACES Sheffield Hallam Uni@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebecks