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Social Media and the Professional You
 

Social Media and the Professional You

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Invited Guest Lecture at the University of York, Department of Biology ...

Invited Guest Lecture at the University of York, Department of Biology
Aims:
Introduce the concept of a professional digital footprint
Professional use of social channels
Developing your own professional online presence

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http://ticsyformacion.com 119
http://www.scoop.it 52
http://faz.my 37
http://www-ig-opensocial.googleusercontent.com 27
https://twitter.com 22
http://www.linkedin.com 19
http://bundlr.com 9
http://www.google.com 4
http://www.pinterest.com 3
http://www.pulse.me 2
http://www.dominio.ws 2
http://pulse.me&_=1371846883869 HTTP 1
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  • http://www.logorium.com/node/297
  • Where you visit or reside online
  • http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
  • http://www.telegraph.co.uk/technology/social-media/9089826/Tweeting-about-a-bad-day-could-lose-you-your-job.html
  • John Hill - Michigan State University Alumni Association Director of Alumni Career Services  http://www.youtube.com/watch?v=4KyzfAz365w
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://press.linkedin.com/about
  • http://press.linkedin.com/about
  • http://resume.linkedinlabs.com/
  • http://www.linkedin.com/studentjobs
  • http://www.cardmunch.com/
  • https://developer.linkedin.com/apply

Social Media and the Professional You Social Media and the Professional You Presentation Transcript

  • Social Media and theProfessional YouSue Beckingham | @suebecksSheffield Hallam UniversityUniversity of YorkDepartment of BiologyCareers Summer School Event
  • Social Media and the Professional YouAims:• Introduce the concept of a professional digitalfootprint• Professional use of social channels• Developing your own professional onlinepresence
  • http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/
  • How do you engage with social media?PERSONALPROFESSIONALDigitalVisitorsandResidentsMappingProcessDaveWhite,UniversityofOxford
  • PERSONALPROFESSIONALEMAILEMAILTWITTERWORKBLOGBLOGFACEBOOKGROUPFACEBOOKLINKEDINGOOGLE+SEARCHINGPINTEREST
  • What happened in Vegas, stayson Facebook!
  • Your DIGITALFOOTPRINTYOURresponsibility
  • http://www.alexa.com/topsites/global!will findyou!Be mindful of how peoplesearch for information
  • Social media ranks highly
  • Are you aware ofjob applicantscreening usingsocial networks?
  • Make sureyou are in theYES pile ofjobapplications!
  • ... and going forward ensure you are not at the receivingend of this message through a flippant Facebook postpicked up by your Boss
  • Why would you want to use
  • It is the key professionalnetworking toolthe corporate officethe water coolerthe staff canteenthe bar
  • http://www.alexa.com/topsites/global LinkedIn is in the Top 20 most visitedwebsites in the world Nearly 5.7 billion people searches onLinkedInLinkedIn Demographics
  •  225 million members worldwide students and recent graduates - fastestgrowing demographic 11m+ members in the UK professionals are signing up to LinkedIn at arate of approx. 2 new members per second. Company presence 2.9m companies have a page LinkedIn Groups2.1 millionLinkedIn Demographics
  • Make the most ofYOUR profile!http://press.linkedin.com/about
  • Examples of LinkedIn Groups
  • Why would you want to useTwitter?
  • http://jobs.guardian.co.uk/twitterfeeds/
  • Professional Societies Society forExperimental Biology Biochemical Society Society of Biology Association of AppliedBiologists British EcologicalSociety British Society for CellBiology The Genetics SocietyAre you aware of theironline presence beyondthe website?
  • Some Safety Tips
  • Check and raise your privacy settingson FacebookCreate secure passwords and lockyour phoneDon’t disclose personal informationBe careful what you share and whoyou share it with
  • Profile Tips
  • Whilst developing your profileyou can opt to make it privateuntil you are ready to share it#1Look at theprivacysettings andoptions
  • Research has found that profiles are more trustedwhen they contain a photo#2Include aphoto
  • Click on the Edit Profile buttonto update any of the sections orthe Improve your profile buttonfor suggestions.Proofread any changes you makefor errors!#3Completeyour wholeprofile
  • Think about the key search wordsemployers would use if they were: looking for people with skills in your field looking for graduates, interns or studentsfor work placements#4Includerelevantkeywords
  • Your headline will default to yourcurrent job title, but this can be editedto add further information and keywords#5Edit yourheadline
  • The default URL will also include random numbersand letters and appears underneath your photo.uk.linkedin.com/pub/your-name/1x/11x/111Customise this to have your full name then add to:• your email signature• business cards• your bios on other social sites#6Customiseyour publicprofile URL
  • Add relevant skills to your profile.Valued connections may then publically endorseyour skills and expertise#7Add skillsto yourprofile
  • You may give others a recommendation, but do alsoconsider asking people you have worked with togive you one too.#8Ask forrecommendations
  • • Connect with current and previous work colleagues• Search by name, company, school, email contactsor group members. Drill down using advancedsearch.• Develop relevant 2nd and 3rd degree connections#9Makeconnections
  • • Engage in discussion topics andanswer questions in your specialism• Develop new connections• Create your own group#10Join relevantGroups
  • http://resume.linkedinlabs.com/
  • Student internships and graduatejob opportunitieshttp://www.linkedin.com/studentjobs
  • LinkedIn Cardmunchhttp://www.cardmunch.com/
  • The LinkedIn Apply Buttonhttps://developer.linkedin.com/applyCompanies canadd this to theirjob page on thecompanywebsiteApplicants areasked to submita link to theirLinkedIn profile
  • http://rheingold.com/netsmart/Rheingold outlines five fundamentaldigital literacies and online skills thatwill help us do this:1. attention2. participation3. collaboration4. critical consumption of information(or "crap detection")5. network smarts.How can we use digital media so that theyhelp us become empowered participantsrather than passive consumers?
  • http://ogilvynotes.com/49790/456356/sxsw-2012/net-smart-how-to-thrive-online
  • Sue BeckinghamEducational Developer and Associate LecturerSheffield Hallam University@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebeckshttp://socialmedia4us.wordpress.com/