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Social Media and the Professional You

Social Media and the Professional You



Invited Guest Lecture at the University of York, Department of Biology ...

Invited Guest Lecture at the University of York, Department of Biology
Introduce the concept of a professional digital footprint
Professional use of social channels
Developing your own professional online presence



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  • http://www.logorium.com/node/297
  • Where you visit or reside online
  • http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
  • http://www.telegraph.co.uk/technology/social-media/9089826/Tweeting-about-a-bad-day-could-lose-you-your-job.html
  • John Hill - Michigan State University Alumni Association Director of Alumni Career Services  http://www.youtube.com/watch?v=4KyzfAz365w
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://press.linkedin.com/about
  • http://press.linkedin.com/about
  • http://resume.linkedinlabs.com/
  • http://www.linkedin.com/studentjobs
  • http://www.cardmunch.com/
  • https://developer.linkedin.com/apply

Social Media and the Professional You Social Media and the Professional You Presentation Transcript

  • Social Media and theProfessional YouSue Beckingham | @suebecksSheffield Hallam UniversityUniversity of YorkDepartment of BiologyCareers Summer School Event
  • Social Media and the Professional YouAims:• Introduce the concept of a professional digitalfootprint• Professional use of social channels• Developing your own professional onlinepresence
  • http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/
  • How do you engage with social media?PERSONALPROFESSIONALDigitalVisitorsandResidentsMappingProcessDaveWhite,UniversityofOxford
  • What happened in Vegas, stayson Facebook!
  • Your DIGITALFOOTPRINTYOURresponsibility
  • http://www.alexa.com/topsites/global!will findyou!Be mindful of how peoplesearch for information
  • Social media ranks highly
  • Are you aware ofjob applicantscreening usingsocial networks?
  • Make sureyou are in theYES pile ofjobapplications!
  • ... and going forward ensure you are not at the receivingend of this message through a flippant Facebook postpicked up by your Boss
  • Why would you want to use
  • It is the key professionalnetworking toolthe corporate officethe water coolerthe staff canteenthe bar
  • http://www.alexa.com/topsites/global LinkedIn is in the Top 20 most visitedwebsites in the world Nearly 5.7 billion people searches onLinkedInLinkedIn Demographics
  •  225 million members worldwide students and recent graduates - fastestgrowing demographic 11m+ members in the UK professionals are signing up to LinkedIn at arate of approx. 2 new members per second. Company presence 2.9m companies have a page LinkedIn Groups2.1 millionLinkedIn Demographics
  • Make the most ofYOUR profile!http://press.linkedin.com/about
  • Examples of LinkedIn Groups
  • Why would you want to useTwitter?
  • http://jobs.guardian.co.uk/twitterfeeds/
  • Professional Societies Society forExperimental Biology Biochemical Society Society of Biology Association of AppliedBiologists British EcologicalSociety British Society for CellBiology The Genetics SocietyAre you aware of theironline presence beyondthe website?
  • Some Safety Tips
  • Check and raise your privacy settingson FacebookCreate secure passwords and lockyour phoneDon’t disclose personal informationBe careful what you share and whoyou share it with
  • Profile Tips
  • Whilst developing your profileyou can opt to make it privateuntil you are ready to share it#1Look at theprivacysettings andoptions
  • Research has found that profiles are more trustedwhen they contain a photo#2Include aphoto
  • Click on the Edit Profile buttonto update any of the sections orthe Improve your profile buttonfor suggestions.Proofread any changes you makefor errors!#3Completeyour wholeprofile
  • Think about the key search wordsemployers would use if they were: looking for people with skills in your field looking for graduates, interns or studentsfor work placements#4Includerelevantkeywords
  • Your headline will default to yourcurrent job title, but this can be editedto add further information and keywords#5Edit yourheadline
  • The default URL will also include random numbersand letters and appears underneath your photo.uk.linkedin.com/pub/your-name/1x/11x/111Customise this to have your full name then add to:• your email signature• business cards• your bios on other social sites#6Customiseyour publicprofile URL
  • Add relevant skills to your profile.Valued connections may then publically endorseyour skills and expertise#7Add skillsto yourprofile
  • You may give others a recommendation, but do alsoconsider asking people you have worked with togive you one too.#8Ask forrecommendations
  • • Connect with current and previous work colleagues• Search by name, company, school, email contactsor group members. Drill down using advancedsearch.• Develop relevant 2nd and 3rd degree connections#9Makeconnections
  • • Engage in discussion topics andanswer questions in your specialism• Develop new connections• Create your own group#10Join relevantGroups
  • http://resume.linkedinlabs.com/
  • Student internships and graduatejob opportunitieshttp://www.linkedin.com/studentjobs
  • LinkedIn Cardmunchhttp://www.cardmunch.com/
  • The LinkedIn Apply Buttonhttps://developer.linkedin.com/applyCompanies canadd this to theirjob page on thecompanywebsiteApplicants areasked to submita link to theirLinkedIn profile
  • http://rheingold.com/netsmart/Rheingold outlines five fundamentaldigital literacies and online skills thatwill help us do this:1. attention2. participation3. collaboration4. critical consumption of information(or "crap detection")5. network smarts.How can we use digital media so that theyhelp us become empowered participantsrather than passive consumers?
  • http://ogilvynotes.com/49790/456356/sxsw-2012/net-smart-how-to-thrive-online
  • Sue BeckinghamEducational Developer and Associate LecturerSheffield Hallam University@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebeckshttp://socialmedia4us.wordpress.com/