Social Media and CPD. You can't be serious?


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Using social media tools to create a personal learning network (PLN) as part of continual professional development (CPD)

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  • Social media icons from Andrea Austoni
  • AUA CPD Framework:
  • Activity: green and yellow post-its
  • So was the quill and scroll!
  • Plato (370BC) Phaedrus (274e-275a)Translated notes available in Penguin Classics: London pages 61-62 by Christopher Rowe
  • Timeline of some of the key inventions impacting on the way information could be created and distributed (Images from Wikipedia)Johannes Gutenberg Printing Press 1454Samuel Morse Telegraph and Morse Code 1837Alexander Graham Bell Telephone 1876Guglielmo Marconi Radio 1896John Logie BairdTV 1925Sergei Korolev Satellite 1954DARPA (Defence Advanced Research Projects Agency) Internet 1964Tim Berners-Lee WWW 1991Tim O'Reilly Web 2.0 Social Web 2004
  • Tim O'Reilly is said to have coined the phrase Web 2.0 in 2004 Image created using
  • What we see now is merely a progression to having conversations onlineThe Notificator
  • A flavour of just some of the social media tools availableThe Conversation Prism - Brian Solis and Jesse Thomas
  • Adapted from ‘Social Media: a guide for researchers’
  • Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms
  • An ongoing, planned learning and development process that: enables individuals to maximise their potential contributes to work-based and personal development ensures continuing confidence and capability particularly in changing environments updates skills, knowledge and understanding prepares individuals for changes in existing roles or moves to other roles enhances individual and organisational performance
  • AUA, in partnership with HEFCE, HEA and LFHE has developed a continuing professional development (CPD) framework. Set of resources have been created to support HEIs, managers and staff to put the CPD framework into practiceThe tools can be adapted and they can be used flexibly to: clarify what CPD is support individuals to take control of their own development support individuals to assess their CPD needs support individuals to plan, review and record their personal and career development help to build on CPD processes and expertise that are already in place in HEIs Benefits of the CPD Framework? a shared understanding of CPD for professional services staff within the HE context a model for developing a consistent and coherent approach to CPD fosters consistency in the quality of support of the student experience enhanced recruitment and transferability within the sector through a common understanding of professional behaviours a means of demonstrating the professionalism that staff bring to the support of the student experience
  • PLN = Personal learning NetworkLearning, reflection, showcasingExamples of social media tools used for a personal learning network
  • Examples of using theprofessional behaviours within the CPD Framework as part of a personal CPD plan and linking social media tools as a mechanism to carry out tasks/activities.
  • http://twitter.comUsing the conference ‘hashtag’ #aua2011 to aggregate tweets
  • Examples of free blog tools
  • Activity: 16 social media tools (each describing the functions of the tool and how it could be used in relation to CPD)
  • George Siemens (2003)
  • Further examples linking behaviours and social media tools
  • Social Media and CPD. You can't be serious?

    1. 1. AUA Jubilee Conference 2011<br />Social Media and CPD?You can't be serious...<br />Sue Beckingham and Ruth Davies<br />Sheffield Hallam University<br />
    2. 2. Learning Aims<br />By the end of this workshop you will:<br />have an understanding of what social media is <br />know how social media tools can be used to create a Personal Learning Network (PLN)<br />be able to link these tools to the AUA Professional Behaviours (CPD Framework)<br />have shared and generated initial ideas for your own PLN <br />
    3. 3. Social Media<br />Technologies that enable communication, collaboration, participation and sharing.<br />Hughes A, 2009 for JISC<br />Social software, software that supports group communications Shirky C, 2003<br />
    4. 4. Social Media<br />Suter, Alexander and Kaplan, 2005<br />
    5. 5. What social media tools <br />do you use?<br />heard of but not used?<br />*one tool <br />per post-it<br />
    6. 6. Social Media Uses<br />Maintain/make new connections/friendships<br />Communicate<br />Plan and co-ordinate events/meetings<br />Share information<br />Professional networking <br />Job opportunities/career development<br />Project collaboration<br />
    7. 7. New fangled ideas?<br />
    8. 8. The earliest critique of the invention of writing...<br />Socrates warns his companion Phaedrus that writing will only make memory weaker <br />"This invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are no part of themselves, will discourage the use of their own memory within them.... writings are silent; they cannot speak, answer questions, or come to their own defence."<br />Socrates<br />Plato (370BC), 274e-275a<br />
    9. 9. Information Creation and Distribution<br />Telephone<br />Alexander Bell<br />Radio<br />Guglielmo Marconi<br />The Printing Press<br />Johannes Gutenberg <br />Morse Code<br />Samuel Morse<br />Internet<br />Defence Advanced Research Projects Agency (DARPA)<br />World Wide Web<br />Tim Berners-Lee <br />Satellite<br />Sergei Korolev<br />TV<br />John Logie Baird<br />
    10. 10. And now….. the Social Web<br />Web 2.0<br />
    11. 11. Social Networking<br />It’s been around for a very long time!<br />The Notificator… Social Networking ‘1935 style’<br />'To aid persons who wish to inform friends of their whereabouts.' <br />Image source: The Guardian<br />
    12. 12. Social Media and Web 2.0 Tools<br />
    13. 13. Social Media tools<br />Communication:<br />blogging e.g. Blogger, WordPress, Tumblr<br />microblogging e.g. Twitter, Yammer<br />location e.g. Foursquare, Gowalla<br />social networking e.g. Facebook, LinkedIn <br />aggregators e.g. Google Reader<br />
    14. 14. Social Media tools<br />Collaboration:<br />conferencing e.g. Skype, Adobe Connect<br />wikis e.g. PBWorks, Wikispaces<br />social bookmarking e.g. Delicious, Diigo<br />social bibliography e.g. CiteULike, Mendeley<br />social news e.g. Digg, Reddit, Newsvine<br />social documents e.g. Google Docs, Dropbox<br />project management e.g. Bamboo, Basecamp<br />knowledge forum e.g. Quora, Yahoo Answers <br />
    15. 15. Social Media tools<br />Multimedia:<br />photographs e.g. Flickr, Picasa<br />video e.g. YouTube, Vimeo<br />live streaming e.g. Ustream,<br />presentation sharing e.g. Slideshare, Scribd<br />virtual worlds e.g. Second Life, World of Warcraft<br />
    16. 16. Positive Outcomes<br />Dialogue<br /><ul><li> a conversational exchange</li></ul>Sharing<br /><ul><li> signposts
    17. 17. no need to reinvent the wheel!</li></ul>Learning<br /><ul><li> intentional
    18. 18. unintentional</li></li></ul><li>Social Learning<br />
    19. 19. Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms<br />
    20. 20. What is your understanding of CPD?<br />
    21. 21. AUA's definition of CPD<br />An ongoing, planned learning and development process that: <br />enables individuals to maximise their potential <br />contributes to work-based and personal development <br />ensures continuing confidence and capability particularly in changing environments <br />updates skills, knowledge and understanding <br />prepares individuals for changes in existing roles or moves to other roles <br />enhances individual and organisational performance <br />
    22. 22. AUA CPD Cycle<br />Assess organisational need<br />Identify individual CPD needs<br />Identify learning objectives and opportunities<br />Plan development activities<br />Undertake development activities<br />Record development outcomes<br />Review and evaluate learning<br />Apply learning<br />
    23. 23. Professional Behaviours<br />Managing self and personal skills<br />Delivering excellent service<br />Finding innovative solutions<br />Embracing change<br />Using resources<br />Providing direction<br />Developing self and others<br />Working with people <br />Achieving results<br />
    24. 24. What is a Personal Learning Network?<br />
    25. 25. My PLN<br />Quick Answers<br />Collaborative projects<br />Current developments <br />Sharing resources<br />
    26. 26. Arranging a meeting across multiple departments, campuses, universities.<br /><ul><li>Wiki</li></ul>Virtual attendance at a conference<br /><ul><li>Twitter</li></ul>Finding innovative solutions<br />
    27. 27. An example of a wiki in use<br />
    28. 28. Twitter - #aua2011<br />
    29. 29. Managing self and personal skills<br />Reflection, SWOT analysis and action planning:<br /><ul><li>Personal blog</li></li></ul><li>+ My PLS My Personal Learning Space<br />Somewhere to keep and record:<br />Record of achievements<br />Happy file<br />A reflective diary<br />
    30. 30. Reflective diary <br />You may want to consider:<br />What went well and why?<br />What didn’t go so well and why?<br />What did you learn?<br />What might you need to learn? <br />
    31. 31. Delivering excellent service<br />Seek expert advice:<br /><ul><li>LinkedIn
    32. 32. Quora</li></li></ul><li>
    33. 33.
    34. 34. Using the social media cards consider how any of these tools could be of use to you when developing your own personal CPD plan and <br />PLN (personal learning network)?<br />
    35. 35. The added social value ><br />Enables and provides support for learning<br />Can increase the effectivenessof learning<br />Can increase access tolearning. <br />Allows people to connect with each other in spite of geographical distances<br />Provides a forum and permission to participate<br />Complements face to face communication <br />Adapted from George Siemens<br />
    36. 36. Managing self and personal skills<br />Reflection, SWOT analysis and action planning:<br /><ul><li>Personal blog</li></li></ul><li>Delivering excellent service<br />Seek expert advice:<br /><ul><li>LinkedIn
    37. 37. Quora</li></li></ul><li>Arranging a meeting across multiple departments, campuses, universities:<br /><ul><li>Wiki</li></ul>Virtual attendance at a conference:<br /><ul><li>Twitter</li></ul>Finding innovative solutions<br />
    38. 38. Embracing change<br />Getting to know members of a new team or university; exploring new opportunities:<br /><ul><li>LinkedIn</li></li></ul><li>Developing and sharing online information using social bookmarking tools:<br /><ul><li>Diigo
    39. 39. Delicious</li></ul>Using Resources<br />
    40. 40. Providing direction<br />Sharing examples of good practice:<br /><ul><li>Slideshare
    41. 41. Twitter
    42. 42. LinkedIn
    43. 43. Yammer</li></li></ul><li>Horizon scanning, keeping abreast of current developments in sector:<br /><ul><li>RSS: updates for web pages and blogs
    44. 44. LinkedIn</li></ul>Developing self and others<br />
    45. 45. Working with people<br />Sharing ideas:<br /><ul><li>Blogs
    46. 46. Wikis
    47. 47. Google Docs</li></li></ul><li>Achieving results<br />Collaborative projects:<br /><ul><li>Google Docs
    48. 48. Wikis
    49. 49. Skype</li></li></ul><li>Our details<br />Sue Beckingham<br />Email:<br />LinkedIn:<br />Twitter: @suebecks<br />Ruth Davies<br />Email:<br />LinkedIn:<br />