Social Media and CPD


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Using social media tools to create a personal learning network (PLN) as part of continual professional development (CPD)

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  • Social media icons from Jack Cai
  • AUA CPD Framework:
  • So was the quill and scroll!
  • Plato (370BC) Phaedrus (274e-275a)Translated notes available in Penguin Classics: London pages 61-62 by Christopher Rowe
  • Timeline of some of the key inventions impacting on the way information could be created and distributed (Images from Wikipedia)Johannes Gutenberg Printing Press 1454Samuel Morse Telegraph and Morse Code 1837Alexander Graham Bell Telephone 1876Guglielmo Marconi Radio 1896John Logie Baird TV 1925Sergei Korolev Satellite 1954DARPA (Defence Advanced Research Projects Agency) Internet 1964Tim Berners-Lee WWW 1991Tim O'Reilly Web 2.0 Social Web 2004
  • What we see now is merely a progression to having conversations onlineThe Notificator
  • A flavour of just some of the social media tools availableThe Conversation Prism - Brian Solis and Jesse Thomas
  • Adapted from ‘Social Media: a guide for researchers’
  • Tim O'Reilly is said to have coined the phrase Web 2.0 in 2004 Image created using
  • George Siemens (2003)
  • Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms
  • It’s personal to you as an individual
  • Examples of free blog tools
  • An ongoing, planned learning and development process that: enables individuals to maximise their potential contributes to work-based and personal development ensures continuing confidence and capability particularly in changing environments updates skills, knowledge and understanding prepares individuals for changes in existing roles or moves to other roles enhances individual and organisational performance
  • AUA, in partnership with HEFCE, HEA and LFHE has developed a continuing professional development (CPD) framework. Set of resources have been created to support HEIs, managers and staff to put the CPD framework into practiceThe tools can be adapted and they can be used flexibly to: clarify what CPD is support individuals to take control of their own development support individuals to assess their CPD needs support individuals to plan, review and record their personal and career development help to build on CPD processes and expertise that are already in place in HEIs Benefits of the CPD Framework? a shared understanding of CPD for professional services staff within the HE context a model for developing a consistent and coherent approach to CPD fosters consistency in the quality of support of the student experience enhanced recruitment and transferability within the sector through a common understanding of professional behaviours a means of demonstrating the professionalism that staff bring to the support of the student experience
  • Examples of using the professional behaviours within the CPD Framework as part of a personal CPD plan and linking social media tools as a mechanism to carry out tasks/activities.
  • Collaborative research project with US colleagues
  • http://twitter.comUsing the conference ‘hashtag’ #aua2011 to aggregate tweets
  • Email: @suebecksGoogle+:
  • Social Media and CPD

    1. 1. AUA Yorkshire Conference and Jubilee Lecture 2011<br />Social Media and CPD?You can't be serious...<br />Sue Beckingham<br />Sheffield Hallam University<br />
    2. 2. Learning Aims<br />By the end of this session you will:<br />have an understanding of what social media is <br />know how social media tools can be used to create a Personal Learning Network (PLN)<br />be able to link these tools to the AUA Professional Behaviours (CPD Framework)<br />have shared and generated initial ideas for your own PLN <br />
    3. 3. Social Media<br />Suter, Alexander and Kaplan, 2005<br />
    4. 4. Social Media<br />The use of web-based and mobile technologies to turn communication into an interactive dialogue<br />Wikipedia<br />
    5. 5. Sharing<br />Technologies that enable communication, collaboration, participation and sharing.<br />Hughes A, 2009 for JISC<br />
    6. 6. New fangled ideas?<br />
    7. 7. The earliest critique of the invention of writing...<br />Socrates warns his companion Phaedrus that writing will only make memory weaker <br />"This invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are no part of themselves, will discourage the use of their own memory within them.... writings are silent; they cannot speak, answer questions, or come to their own defence."<br />Socrates<br />Plato (370BC), 274e-275a<br />
    8. 8. Information Creation and Distribution<br />Telephone<br />Alexander Bell<br />Radio<br />Guglielmo Marconi<br />The Printing Press<br />Johannes Gutenberg <br />Morse Code<br />Samuel Morse<br />Internet<br />Defence Advanced Research Projects Agency (DARPA)<br />World Wide Web<br />Tim Berners-Lee <br />Satellite<br />Sergei Korolev<br />TV<br />John Logie Baird<br />
    9. 9. Social Networking<br />It’s been around for a very long time!<br />The Notificator… Social Networking ‘1935 style’<br />'To aid persons who wish to inform friends of their whereabouts.' <br />Image source: The Guardian<br />
    10. 10. Much more than Facebook!<br />Brian Solis<br />
    11. 11. Question<br />What social media tools<br />do you use?<br />have heard of but don’t use?<br />
    12. 12. Social Media tools<br />Communication:<br />blogging e.g. Blogger, WordPress, Tumblr<br />microblogging e.g. Twitter, Yammer<br />location e.g. Foursquare, Gowalla<br />social networking e.g. Facebook, LinkedIn <br />aggregators e.g. Google Reader, Netvibes<br />
    13. 13. Social Media tools<br />Collaboration:<br /><ul><li>conferencing e.g. Skype, Adobe Connect
    14. 14. wikis e.g. PBWorks, Wikispaces
    15. 15. social bookmarking e.g. Delicious, Diigo
    16. 16. social bibliography e.g. CiteULike, Mendeley
    17. 17. social news e.g. Digg, Reddit, Newsvine
    18. 18. social documents e.g. Google Docs, Dropbox
    19. 19. project management e.g. Bamboo, Basecamp
    20. 20. knowledge forum e.g. Quora, Yahoo Answers </li></li></ul><li>Social Media tools<br />Multimedia:<br />photographs e.g. Flickr, Picasa<br />video e.g. YouTube, Vimeo<br />live streaming e.g. Ustream,<br />presentation sharing e.g. Slideshare, Scribd<br />virtual worlds e.g. Second Life, World of Warcraft<br />
    21. 21. The Social Web<br />
    22. 22. Social Media Uses<br /><ul><li>Maintain/make new connections/friendships
    23. 23. Communicate
    24. 24. Plan and co-ordinate events/meetings
    25. 25. Share information
    26. 26. Professional networking
    27. 27. Job opportunities/career development
    28. 28. Project collaboration
    29. 29. Social Learning</li></li></ul><li>It’s all learning<br />Informal Learning<br />Formal Learning<br />
    30. 30. Social Learning<br />
    31. 31. The added social value ><br />Enables and provides support for learning<br />Can increase the effectivenessof learning<br />Can increase access tolearning. <br />Allows people to connect with each other in spite of geographical distances<br />Provides a forum and permission to participate<br />Complements face to face communication <br />Adapted from George Siemens<br />
    32. 32. Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms<br />
    33. 33. What is a Personal Learning Network?<br />
    34. 34. Asking and answering questions<br />
    35. 35. Collaborate on projects<br />
    36. 36. Feedback on your work<br />Inspiration from others <br />
    37. 37. Getting Organised!<br /> RSS Feeds and aggregation <br />
    38. 38. A Personal Space<br />Somewhere to keep and record:<br />Record of achievements<br />Happy file<br />A reflective diary or journal<br />
    39. 39. What is your understanding of CPD?<br />
    40. 40. AUA's definition of CPD<br />An ongoing, planned learning and development process that: <br /><ul><li>enables individuals to maximise their potential
    41. 41. contributes to work-based and personal development
    42. 42. ensures continuingconfidence and capability particularly in changing environments
    43. 43. updates skills, knowledge and understanding
    44. 44. prepares individuals for changes in existing roles or moves to other roles
    45. 45. enhances individual and organisational performance </li></li></ul><li>AUA CPD Cycle<br />Assess organisational need<br />Identify individual CPD needs<br />Identify learning objectives and opportunities<br />Plan development activities<br />Undertake development activities<br />Record development outcomes<br />Review and evaluate learning<br />Apply learning<br />
    46. 46. Professional Behaviours<br /><ul><li>Managing self and personal skills
    47. 47. Delivering excellent service
    48. 48. Finding innovative solutions
    49. 49. Embracing change
    50. 50. Using resources
    51. 51. Providing direction
    52. 52. Developing self and others
    53. 53. Working with people
    54. 54. Achieving results</li></li></ul><li>Arranging a meeting across multiple departments, campuses, universities.<br /><ul><li>Wiki, Google Docs, Google Hangouts</li></ul>Virtual attendance at a conference<br /><ul><li>Twitter</li></ul>Finding innovative solutions<br />
    55. 55. Google Docs and Google+<br />
    56. 56. An example of a wiki in use<br />
    57. 57. Twitter - #aua2011<br />
    58. 58. Managing self and personal skills<br />Reflection, SWOT analysis and action planning:<br /><ul><li>Personal blog</li></li></ul><li>Reflective diary <br />You may want to consider:<br />What went well and why?<br />What didn’t go so well and why?<br />What did you learn?<br />What might you need to learn? <br />
    59. 59. Delivering excellent service<br />Seek expert advice:<br /><ul><li>LinkedIn
    60. 60. Quora</li></li></ul><li>
    61. 61.
    62. 62. Using the social media cards consider how any of these tools could be of use to you when developing your own personal CPD plan and PLN<br />Card sort activity<br />
    63. 63. Additional examplesUsing the professional behaviours within the AUA CPD Framework as part of a personal CPD plan and linking social media tools as a mechanism to carry out tasks/activities. <br />
    64. 64. Embracing change<br />Getting to know members of a new team or university; exploring new opportunities:<br /><ul><li>LinkedIn</li></li></ul><li>Developing and sharing online information using social bookmarking tools:<br /><ul><li>Diigo
    65. 65. Delicious</li></ul>Using Resources<br />
    66. 66. Providing direction<br />Sharing examples of good practice:<br /><ul><li>Slideshare
    67. 67. Twitter
    68. 68. LinkedIn
    69. 69. Yammer</li></li></ul><li>Horizon scanning, keeping abreast of current developments in sector:<br /><ul><li>RSS: updates for web pages and blogs
    70. 70. LinkedIn</li></ul>Developing self and others<br />
    71. 71. Working with people<br />Sharing ideas:<br /><ul><li>Blogs
    72. 72. Wikis
    73. 73. Google Docs</li></li></ul><li>Achieving results<br />Collaborative projects:<br /><ul><li>Google Docs
    74. 74. Wikis
    75. 75. Skype</li></li></ul><li>Sue Beckingham<br />@suebecks<br />