So what is the absolute value of
|Social Media|for Maths Graduates?

Why everyone needs to develop a
professional online p...
Key objectives

Taking ownership of YOUR professional online presence
Building valuable networks

Developing confident dig...
Think for a moment about
• your online connections
• what you share with others
• and why....

Hold those thoughts
How do you engage with social media?

PROFESSIONAL

Digital Visitors and Residents Mapping Process
Dave White, University ...
PERSONAL
EMAIL

FACEBOOK

PINTEREST

WORK BLOG
LINKEDIN
FACEBOOK
GROUP
GOOGLE+

EMAIL
PROFESSIONAL

TWITTER

SEARCHING

BL...
Be mindful of how people
search for information

!

http://www.alexa.com/topsites/global

will find your digital
footprint...
Social media ranks highly
However....
unlike
footprints in
the sand your
digital
footprints are
permanent
How will your digital shadows from your past
impact on your future?
Make sure you
are in the YES
pile of job
applications!
A social network is a social structure made up of a set of
actors (such as individuals or organizations) and
the dyadic ti...
Network benefits
Access to information,
knowledge and experience.
The goal in a network is to make all the
experience, ski...
Online connectedness
•
•
•
•

Enables and provides support for learning
Can increase the effectiveness of learning
Can inc...
Consider
how you
might
use your
network
New Skills
Future Work Skills 2020
Virtual collaboration - Ability to
work productively, drive
engagement and demonstrate
presence as...
Find out how experts in your chosen field(s)
are using social media
Why would you want to use
It is the key professional networking
tool
the corporate office

the water cooler

the staff canteen

the bar
LinkedIn Demographics

 LinkedIn is in the Top 20 most visited websites
in the world
http://www.alexa.com/topsites/global...
LinkedIn Demographics
 259 million members worldwide
 students and recent graduates - fastest growing
demographic
 13m+...
Make the most of
YOUR profile!

http://press.linkedin.com/about
Examples of LinkedIn Groups
LinkedIn Search
Why would you want to use
Twitter?
http://jobs.guardian.co.uk/twitterfeeds/
Why would you want to use
YouTube?
Profile Tips
#1
Look at the
privacy
settings and
options

Whilst developing your profile you can
opt to make it private until you are
r...
#2
Include a
photo

Research has found that profiles are more trusted when
they contain a photo
#3
Complete your
whole profile

Click on the 'Edit Profile' button to
update any of the sections or the
'Improve your prof...
#4
Include
relevant
keywords

Think about the key search words employers
would use if they were:
 looking for people with...
#5
Edit your
headline

Your headline will default to your current job
title, but this can be edited to add further
informa...
#6
Customise
your public
profile URL

The default URL will also include random numbers and
letters and appears underneath ...
#7
Add skills
to your profile

Add relevant skills to your profile.
Valued connections may then publically endorse your sk...
#8
Ask for
recommendations

You may give others a recommendation, but do also
consider asking people you have worked with ...
#9
Make
connections

• Connect with current and previous work colleagues
• Search by name, company, school, email contacts...
#10
Join relevant
Groups

• Engage in discussion topics and answer
questions in your specialism
• Develop new connections
...
http://resume.linkedinlabs.com/
Student internships and graduate job
opportunities

http://www.linkedin.com/studentjobs
LinkedIn Cardmunch

http://www.cardmunch.com/
The LinkedIn Apply Button
Companies can add
this to their job
page on the
company website
Applicants are
asked to submit a...
Resources: go.shu.ac.uk/socialmedia
How to use social media responsibly
How your personal use of Social media relates
to t...
Sue Beckingham
Educational Developer and Associate Lecturer
Sheffield Hallam University

@suebecks
http://uk.linkedin.com/...
So what is the absolute value of social media for maths graduates?
So what is the absolute value of social media for maths graduates?
So what is the absolute value of social media for maths graduates?
So what is the absolute value of social media for maths graduates?
So what is the absolute value of social media for maths graduates?
So what is the absolute value of social media for maths graduates?
So what is the absolute value of social media for maths graduates?
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So what is the absolute value of social media for maths graduates?

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Developing a professional online presence. Key objectives:
Taking ownership of YOUR professional online presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd

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  • Where you visit or reside online
  • http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
  • The Net Work, Patti Anklam
  • George Siemens (2003)http://www.elearnspace.org/Articles/wholepicture.htm
  • http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020
  • http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020
  • John Hill - Michigan State University Alumni Association Director of Alumni Career Services  http://www.youtube.com/watch?v=4KyzfAz365w
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://press.linkedin.com/about
  • http://www.mathscareers.org.uk
  • http://www.youtube.com/user/mathscareers?feature=watch
  • http://press.linkedin.com/about
  • http://resume.linkedinlabs.com/
  • http://www.linkedin.com/studentjobs
  • http://www.cardmunch.com/
  • https://developer.linkedin.com/apply
  • So what is the absolute value of social media for maths graduates?

    1. 1. So what is the absolute value of |Social Media|for Maths Graduates? Why everyone needs to develop a professional online presence Sue Beckingham | @suebecks
    2. 2. Key objectives Taking ownership of YOUR professional online presence Building valuable networks Developing confident digital skills Standing out from the crowd
    3. 3. Think for a moment about • your online connections • what you share with others • and why.... Hold those thoughts
    4. 4. How do you engage with social media? PROFESSIONAL Digital Visitors and Residents Mapping Process Dave White, University of Oxford PERSONAL
    5. 5. PERSONAL EMAIL FACEBOOK PINTEREST WORK BLOG LINKEDIN FACEBOOK GROUP GOOGLE+ EMAIL PROFESSIONAL TWITTER SEARCHING BLOG
    6. 6. Be mindful of how people search for information ! http://www.alexa.com/topsites/global will find your digital footprints!
    7. 7. Social media ranks highly
    8. 8. However.... unlike footprints in the sand your digital footprints are permanent
    9. 9. How will your digital shadows from your past impact on your future?
    10. 10. Make sure you are in the YES pile of job applications!
    11. 11. A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties (interaction) between these actors.
    12. 12. Network benefits Access to information, knowledge and experience. The goal in a network is to make all the experience, skills and knowledge – tacit or explicit – available to anyone at the point of need Anklam 2007
    13. 13. Online connectedness • • • • Enables and provides support for learning Can increase the effectiveness of learning Can increase access to learning. Allows people to connect with each other in spite of geographical distances • Provides a forum and permission to participate • Complements face to face communication Adapted from George Siemens http://www.elearnspace.org
    14. 14. Consider how you might use your network
    15. 15. New Skills
    16. 16. Future Work Skills 2020 Virtual collaboration - Ability to work productively, drive engagement and demonstrate presence as a member of a virtual team. New-media literacy - Ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communications.
    17. 17. Find out how experts in your chosen field(s) are using social media
    18. 18. Why would you want to use
    19. 19. It is the key professional networking tool the corporate office the water cooler the staff canteen the bar
    20. 20. LinkedIn Demographics  LinkedIn is in the Top 20 most visited websites in the world http://www.alexa.com/topsites/global  Nearly 5.7 billion people searches on LinkedIn in 2012 alone
    21. 21. LinkedIn Demographics  259 million members worldwide  students and recent graduates - fastest growing demographic  13m+ members in the UK  professionals are signing up to LinkedIn at a rate of approx. 2 new members per second.  Company presence  3m companies have a page  LinkedIn Groups 2.1 million
    22. 22. Make the most of YOUR profile! http://press.linkedin.com/about
    23. 23. Examples of LinkedIn Groups
    24. 24. LinkedIn Search
    25. 25. Why would you want to use Twitter?
    26. 26. http://jobs.guardian.co.uk/twitterfeeds/
    27. 27. Why would you want to use YouTube?
    28. 28. Profile Tips
    29. 29. #1 Look at the privacy settings and options Whilst developing your profile you can opt to make it private until you are ready to share it
    30. 30. #2 Include a photo Research has found that profiles are more trusted when they contain a photo
    31. 31. #3 Complete your whole profile Click on the 'Edit Profile' button to update any of the sections or the 'Improve your profile' button for suggestions. Proofread any changes you make for errors!
    32. 32. #4 Include relevant keywords Think about the key search words employers would use if they were:  looking for people with skills in your field  looking for graduates, interns or students for work placements
    33. 33. #5 Edit your headline Your headline will default to your current job title, but this can be edited to add further information and keywords
    34. 34. #6 Customise your public profile URL The default URL will also include random numbers and letters and appears underneath your photo. uk.linkedin.com/pub/your-name/1x/11x/111 Customise this to have your full name then add to: • your email signature • business cards • your bios on other social sites
    35. 35. #7 Add skills to your profile Add relevant skills to your profile. Valued connections may then publically endorse your skills and expertise
    36. 36. #8 Ask for recommendations You may give others a recommendation, but do also consider asking people you have worked with to give you one too.
    37. 37. #9 Make connections • Connect with current and previous work colleagues • Search by name, company, school, email contacts or group members. Drill down using advanced search. • Develop relevant 2nd and 3rd degree connections
    38. 38. #10 Join relevant Groups • Engage in discussion topics and answer questions in your specialism • Develop new connections • Create your own group
    39. 39. http://resume.linkedinlabs.com/
    40. 40. Student internships and graduate job opportunities http://www.linkedin.com/studentjobs
    41. 41. LinkedIn Cardmunch http://www.cardmunch.com/
    42. 42. The LinkedIn Apply Button Companies can add this to their job page on the company website Applicants are asked to submit a link to their LinkedIn profile https://developer.linkedin.com/apply
    43. 43. Resources: go.shu.ac.uk/socialmedia How to use social media responsibly How your personal use of Social media relates to the University's rules and regulations; what is inappropriate, and the associated consequences Managing your digital footprint Four ways to stop your social media past damaging your real-life future; simple steps to clean up and manage your social media identity Using social media for learning Make social media work for you and stand out from the crowd by identifying and harnessing opportunities Staying safe online - your guide to IT security Advice on avoiding identity theft and online fraud; staying safe and protecting your equipment and information.
    44. 44. Sue Beckingham Educational Developer and Associate Lecturer Sheffield Hallam University @suebecks http://uk.linkedin.com/in/suebeckingham http://gplus.to/suebecks http://socialmedia4us.wordpress.com/

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