Open Places and Social Spaces

Realising the Global Potential of Social Media and the
Value of a Professional Online Prese...
What we will cover
• The importance of knowing what digital
impressions you leave on the web
• The value of social network...
New channels of communication are
augmenting the traditional
And potentially superseding some...
The world is
getting smaller

as digital social
communication
tools connect us
Using Social Media
we can all be:
creators
curators
critics
conversationalists
collaborators
communicators
BUT: Individuals perception of
social media is not always the
same...
That Twitter
twaddle...

Why would I
want to know
what you had
for breakfast...
Are you a duck?
Or a rabbit?

Twitter connects
me with my
professional
learning network

Twitter enables
communication
and
collaboration
„Education is not about
adaption to an already
existing environment, but
the creation of an adult
who will look beyond his...
Allocating time
to explore
Nothing is a
waste of time if
you use the
experience
wisely.
Auguste Rodin
BLOGGING

SOCIAL
NETWORKING

MICROBLOGGING
There is an ever increasing spectrum of
social communication channels
https://conversationprism.com/

Solis 2013
Different levels of involvement
•
•
•
•
•
•
•

Creators
Conversationalists
Critics
Collectors
Joiners
Spectators (‘Lurkers...
Passive
Lurkers or
Empowered
Listeners?
Trans-disciplinary Skills

New channels >>
Enterprise Social Networking

http://www.entrepreneur.com
B2C companies that blog get
88% more leads/month than
those who don’t.

Business blogging is an
increasingly sought after ...
You need to be mindful of who is
observing your online actions
Unlike conversations in physical
spaces we leave a digital footprint
each time we visit online spaces.
A clear awareness o...
!
http://www.alexa.com/topsites/global

will find your digital
footprints!
Social media ranks highly
Make sure
you are in the
YES pile of
job
applications!
Understanding
professional
online protocols
is key...
Connectedness
“People need to learn how to
connect to new people on a
regular basis. No person has all the
knowledge neede...
Connections
students

YOU
service
providers

business
advisors

colleagues

family

YOU

specialism
acquaintances

friends
Purposes of Networking
Transactions

• buying, selling, getting a job, getting a contract, advertising, etc.

Relationship...
A “social network” can be defined as a set of nodes or
actors (persons or organizations) linked by social
relationships or...
The strength of interpersonal ties is a combination of
the amount of time, the emotional intensity, the intimacy
(mutual c...
However… weak ties can uniquely serve as
bridges to other worlds and thus can pass on
information or opportunities you hav...
Six degrees of separation theory
Anyone can be connected to any other person on the
planet through a chain of acquaintance...
The Power of 2nd and 3rd
degree connections

1st
YOU

2nd

3rd
Three degrees is the magic number because when
you’re introduced to a 2nd or 3rd degree connection,
at least one person in...
Using social media in your search for graduate
employment and career development
Guardian Careers Live Chats

http://careers.guardian.co.uk/
Access to CEOs globally
Groups
Alumni connections via
LinkedIn is in the Top 10 most visited
websites in the world
Nearly 5.7 billion people searches on
LinkedIn in 2012 alone
...
Create
opportunities
to experience
mock online
interviews and
meetings
Video CVs
Use YouTube as a
search engine to find
good exemplars to
learn from
Testimonials

http://www.youtube.com/user/SheffBusinessSchool
Presentation inspiration from
SlideShare is the world's largest community for sharing presentations.
60 million monthly vi...
Make good use of social
bookmarking to build and
share useful links
Increasing your
leverage

Being seen to know and willing to
share important things first, with
an increasingly smart and i...
You are confined
only by the walls
you build yourself
Andrew Murphy
Open Places and Social Spaces
Realising the Global Potential of Social Media
and a Professional Online Presence
The expone...
Open Spaces and Social Spaces: Realising the Global Potential of Social Media and the Value of a Professional Online Prese...
Open Spaces and Social Spaces: Realising the Global Potential of Social Media and the Value of a Professional Online Prese...
Open Spaces and Social Spaces: Realising the Global Potential of Social Media and the Value of a Professional Online Prese...
Open Spaces and Social Spaces: Realising the Global Potential of Social Media and the Value of a Professional Online Prese...
Open Spaces and Social Spaces: Realising the Global Potential of Social Media and the Value of a Professional Online Prese...
Upcoming SlideShare
Loading in …5
×

Open Spaces and Social Spaces: Realising the Global Potential of Social Media and the Value of a Professional Online Presence

1,351 views
1,152 views

Published on

The exponential growth of social media has changed how we communicate. Technological convergence have enabled content to flow between different platforms and online spaces enabling opportunities for anyone to become creators, curators, critics and conversationalists. The ubiquitous use of smart mobile devices making this increasingly possible to do so when we want and where we want. How we can use these spaces and places to develop new channels for communication, collaboration and to develop a valued online presence will be the focus of this talk.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,351
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • https://commons.wikimedia.org/wiki/File:Duck-Rabbit_illusion.jpg
  • https://commons.wikimedia.org/wiki/File:Duck-Rabbit_illusion.jpg
  • https://commons.wikimedia.org/wiki/File:Duck-Rabbit_illusion.jpg
  • http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
  • http://punya.educ.msu.edu/2013/05/10/2-diagrams-21st-century-knowledge-synthesized-7-trans-disciplinary-skills/
  • http://www.entrepreneur.com/article/227236
  • http://www.alexa.com/topsites/global
  • http://www.sxc.hu/photo/879651
  • http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
  • http://www.jarche.com/
  • Brilliant Networking - D'Souza 2011
  • Social Networks in Silicon Valley - Castilla, Hwang, Granovetter and Granovetter. 2000http://www.stanford.edu/dept/soc/people/mgranovetter/documents/gransocnetsilvalley_000.pdfImage: http://en.wikipedia.org/wiki/File:SNA_segment.png
  • The strength of weak ties revisited ~ Mark Granovetterhttp://sociology.stanford.edu/people/mgranovetter/documents/granstrengthweakties.pdf
  • http://jobs.theguardian.com/twitterfeeds/
  • http://careers.guardian.co.uk/moving-your-career-up-a-gear-live-chat
  • http://www.periodicvideos.com/http://www.youtube.com/user/periodicvideos?feature=watch
  • http://www.slideshare.net/suebeckingham
  • https://www.diigo.com/teacher_entry/console
  • Organizations don't tweet, people do. A Manager's guide to the social web (2012:72)
  • Open Spaces and Social Spaces: Realising the Global Potential of Social Media and the Value of a Professional Online Presence

    1. 1. Open Places and Social Spaces Realising the Global Potential of Social Media and the Value of a Professional Online Presence Sue Beckingham | @suebecks Guest Lecture | Sheffield Business School
    2. 2. What we will cover • The importance of knowing what digital impressions you leave on the web • The value of social networking and developing your online profile • How graduate employers use the web to recruit and select and what that means for you • Using social media in your search for graduate work and career development
    3. 3. New channels of communication are augmenting the traditional
    4. 4. And potentially superseding some...
    5. 5. The world is getting smaller as digital social communication tools connect us
    6. 6. Using Social Media we can all be: creators curators critics conversationalists collaborators communicators
    7. 7. BUT: Individuals perception of social media is not always the same...
    8. 8. That Twitter twaddle... Why would I want to know what you had for breakfast... Are you a duck?
    9. 9. Or a rabbit? Twitter connects me with my professional learning network Twitter enables communication and collaboration
    10. 10. „Education is not about adaption to an already existing environment, but the creation of an adult who will look beyond his own environment’ (Vygotsky,1997)
    11. 11. Allocating time to explore Nothing is a waste of time if you use the experience wisely. Auguste Rodin
    12. 12. BLOGGING SOCIAL NETWORKING MICROBLOGGING
    13. 13. There is an ever increasing spectrum of social communication channels
    14. 14. https://conversationprism.com/ Solis 2013
    15. 15. Different levels of involvement • • • • • • • Creators Conversationalists Critics Collectors Joiners Spectators (‘Lurkers’) Inactives
    16. 16. Passive Lurkers or Empowered Listeners?
    17. 17. Trans-disciplinary Skills New channels >>
    18. 18. Enterprise Social Networking http://www.entrepreneur.com
    19. 19. B2C companies that blog get 88% more leads/month than those who don’t. Business blogging is an increasingly sought after skill B2B companies that blog get 67% more leads/month than those who don’t. Data: Hubspot 2013
    20. 20. You need to be mindful of who is observing your online actions
    21. 21. Unlike conversations in physical spaces we leave a digital footprint each time we visit online spaces. A clear awareness of what our online presence looks like is therefore very important.
    22. 22. ! http://www.alexa.com/topsites/global will find your digital footprints!
    23. 23. Social media ranks highly
    24. 24. Make sure you are in the YES pile of job applications!
    25. 25. Understanding professional online protocols is key...
    26. 26. Connectedness “People need to learn how to connect to new people on a regular basis. No person has all the knowledge needed to work completely alone in our connected society. Neither does any company. Neither does any government. We are all connected AND dependent on each other.” Harold Jarche
    27. 27. Connections students YOU service providers business advisors colleagues family YOU specialism acquaintances friends
    28. 28. Purposes of Networking Transactions • buying, selling, getting a job, getting a contract, advertising, etc. Relationships • business, music, friendship, romance, hobbies, college, etc. Awareness • campaigns, aid, human rights, climate change, politics, etc. Care • medical, recovery programmes, mental health, self-help, etc. Knowledge • learning networks, research, personal development, etc. Entertainment • music, video, sports, etc. Religion and spirituality • online religious practice, religious groups, spiritual paths, etc. The Tracker Model (West in D'Souza 2011)
    29. 29. A “social network” can be defined as a set of nodes or actors (persons or organizations) linked by social relationships or ties of a specified type. A tie or relation between two actors has both strength and content. The content might include information, advice, or friendship, shared interest or membership, and typically some level of trust. Castilla, Hwang, Granovetter and Granovetter. 2000
    30. 30. The strength of interpersonal ties is a combination of the amount of time, the emotional intensity, the intimacy (mutual confiding) and the reciprocal services which characterises the tie. Granovetter 1973:1361
    31. 31. However… weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about. (Hoffman and Casnocha 2012:06)
    32. 32. Six degrees of separation theory Anyone can be connected to any other person on the planet through a chain of acquaintances and that we are just six introductions away from any other person
    33. 33. The Power of 2nd and 3rd degree connections 1st YOU 2nd 3rd
    34. 34. Three degrees is the magic number because when you’re introduced to a 2nd or 3rd degree connection, at least one person in an introduction chain personally knows the origin or target person 1st YOU 2nd 3rd
    35. 35. Using social media in your search for graduate employment and career development
    36. 36. Guardian Careers Live Chats http://careers.guardian.co.uk/
    37. 37. Access to CEOs globally
    38. 38. Groups
    39. 39. Alumni connections via
    40. 40. LinkedIn is in the Top 10 most visited websites in the world Nearly 5.7 billion people searches on LinkedIn in 2012 alone It’s not simply what you know or who you know BUT who knows YOU
    41. 41. Create opportunities to experience mock online interviews and meetings
    42. 42. Video CVs Use YouTube as a search engine to find good exemplars to learn from
    43. 43. Testimonials http://www.youtube.com/user/SheffBusinessSchool
    44. 44. Presentation inspiration from SlideShare is the world's largest community for sharing presentations. 60 million monthly visitors and 130 million page views. It is amongst the most visited 200 websites in the world. Embed your own presentations in blogs, websites, LinkedIn profile.
    45. 45. Make good use of social bookmarking to build and share useful links
    46. 46. Increasing your leverage Being seen to know and willing to share important things first, with an increasingly smart and influential network, is the way to become successful in an online world Euan Semple
    47. 47. You are confined only by the walls you build yourself Andrew Murphy
    48. 48. Open Places and Social Spaces Realising the Global Potential of Social Media and a Professional Online Presence The exponential growth of social media has changed how we communicate. Technological convergence have enabled content to flow between different platforms and online spaces enabling opportunities for anyone to become creators, curators, critics and conversationalists. The ubiquitous use of smart mobile devices making this increasingly possible to do so when we want and where we want. How we can use these spaces and places to develop new channels for communication, collaboration and to develop a valued online presence will be the focus of this talk.

    ×