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Open Spaces and Social Spaces: Realising the Global Potential of Social Media and the Value of a Professional Online Presence
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Open Spaces and Social Spaces: Realising the Global Potential of Social Media and the Value of a Professional Online Presence

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The exponential growth of social media has changed how we communicate. Technological convergence have enabled content to flow between different platforms and online spaces enabling opportunities for …

The exponential growth of social media has changed how we communicate. Technological convergence have enabled content to flow between different platforms and online spaces enabling opportunities for anyone to become creators, curators, critics and conversationalists. The ubiquitous use of smart mobile devices making this increasingly possible to do so when we want and where we want. How we can use these spaces and places to develop new channels for communication, collaboration and to develop a valued online presence will be the focus of this talk.

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  • https://commons.wikimedia.org/wiki/File:Duck-Rabbit_illusion.jpg
  • https://commons.wikimedia.org/wiki/File:Duck-Rabbit_illusion.jpg
  • https://commons.wikimedia.org/wiki/File:Duck-Rabbit_illusion.jpg
  • http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
  • http://punya.educ.msu.edu/2013/05/10/2-diagrams-21st-century-knowledge-synthesized-7-trans-disciplinary-skills/
  • http://www.entrepreneur.com/article/227236
  • http://www.alexa.com/topsites/global
  • http://www.sxc.hu/photo/879651
  • http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
  • http://www.jarche.com/
  • Brilliant Networking - D'Souza 2011
  • Social Networks in Silicon Valley - Castilla, Hwang, Granovetter and Granovetter. 2000http://www.stanford.edu/dept/soc/people/mgranovetter/documents/gransocnetsilvalley_000.pdfImage: http://en.wikipedia.org/wiki/File:SNA_segment.png
  • The strength of weak ties revisited ~ Mark Granovetterhttp://sociology.stanford.edu/people/mgranovetter/documents/granstrengthweakties.pdf
  • http://jobs.theguardian.com/twitterfeeds/
  • http://careers.guardian.co.uk/moving-your-career-up-a-gear-live-chat
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  • Organizations don't tweet, people do. A Manager's guide to the social web (2012:72)

Transcript

  • 1. Open Places and Social Spaces Realising the Global Potential of Social Media and the Value of a Professional Online Presence Sue Beckingham | @suebecks Guest Lecture | Sheffield Business School
  • 2. What we will cover • The importance of knowing what digital impressions you leave on the web • The value of social networking and developing your online profile • How graduate employers use the web to recruit and select and what that means for you • Using social media in your search for graduate work and career development
  • 3. New channels of communication are augmenting the traditional
  • 4. And potentially superseding some...
  • 5. The world is getting smaller as digital social communication tools connect us
  • 6. Using Social Media we can all be: creators curators critics conversationalists collaborators communicators
  • 7. BUT: Individuals perception of social media is not always the same...
  • 8. That Twitter twaddle... Why would I want to know what you had for breakfast... Are you a duck?
  • 9. Or a rabbit? Twitter connects me with my professional learning network Twitter enables communication and collaboration
  • 10. „Education is not about adaption to an already existing environment, but the creation of an adult who will look beyond his own environment’ (Vygotsky,1997)
  • 11. Allocating time to explore Nothing is a waste of time if you use the experience wisely. Auguste Rodin
  • 12. BLOGGING SOCIAL NETWORKING MICROBLOGGING
  • 13. There is an ever increasing spectrum of social communication channels
  • 14. https://conversationprism.com/ Solis 2013
  • 15. Different levels of involvement • • • • • • • Creators Conversationalists Critics Collectors Joiners Spectators (‘Lurkers’) Inactives
  • 16. Passive Lurkers or Empowered Listeners?
  • 17. Trans-disciplinary Skills New channels >>
  • 18. Enterprise Social Networking http://www.entrepreneur.com
  • 19. B2C companies that blog get 88% more leads/month than those who don’t. Business blogging is an increasingly sought after skill B2B companies that blog get 67% more leads/month than those who don’t. Data: Hubspot 2013
  • 20. You need to be mindful of who is observing your online actions
  • 21. Unlike conversations in physical spaces we leave a digital footprint each time we visit online spaces. A clear awareness of what our online presence looks like is therefore very important.
  • 22. ! http://www.alexa.com/topsites/global will find your digital footprints!
  • 23. Social media ranks highly
  • 24. Make sure you are in the YES pile of job applications!
  • 25. Understanding professional online protocols is key...
  • 26. Connectedness “People need to learn how to connect to new people on a regular basis. No person has all the knowledge needed to work completely alone in our connected society. Neither does any company. Neither does any government. We are all connected AND dependent on each other.” Harold Jarche
  • 27. Connections students YOU service providers business advisors colleagues family YOU specialism acquaintances friends
  • 28. Purposes of Networking Transactions • buying, selling, getting a job, getting a contract, advertising, etc. Relationships • business, music, friendship, romance, hobbies, college, etc. Awareness • campaigns, aid, human rights, climate change, politics, etc. Care • medical, recovery programmes, mental health, self-help, etc. Knowledge • learning networks, research, personal development, etc. Entertainment • music, video, sports, etc. Religion and spirituality • online religious practice, religious groups, spiritual paths, etc. The Tracker Model (West in D'Souza 2011)
  • 29. A “social network” can be defined as a set of nodes or actors (persons or organizations) linked by social relationships or ties of a specified type. A tie or relation between two actors has both strength and content. The content might include information, advice, or friendship, shared interest or membership, and typically some level of trust. Castilla, Hwang, Granovetter and Granovetter. 2000
  • 30. The strength of interpersonal ties is a combination of the amount of time, the emotional intensity, the intimacy (mutual confiding) and the reciprocal services which characterises the tie. Granovetter 1973:1361
  • 31. However… weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about. (Hoffman and Casnocha 2012:06)
  • 32. Six degrees of separation theory Anyone can be connected to any other person on the planet through a chain of acquaintances and that we are just six introductions away from any other person
  • 33. The Power of 2nd and 3rd degree connections 1st YOU 2nd 3rd
  • 34. Three degrees is the magic number because when you’re introduced to a 2nd or 3rd degree connection, at least one person in an introduction chain personally knows the origin or target person 1st YOU 2nd 3rd
  • 35. Using social media in your search for graduate employment and career development
  • 36. Guardian Careers Live Chats http://careers.guardian.co.uk/
  • 37. Access to CEOs globally
  • 38. Groups
  • 39. Alumni connections via
  • 40. LinkedIn is in the Top 10 most visited websites in the world Nearly 5.7 billion people searches on LinkedIn in 2012 alone It’s not simply what you know or who you know BUT who knows YOU
  • 41. Create opportunities to experience mock online interviews and meetings
  • 42. Video CVs Use YouTube as a search engine to find good exemplars to learn from
  • 43. Testimonials http://www.youtube.com/user/SheffBusinessSchool
  • 44. Presentation inspiration from SlideShare is the world's largest community for sharing presentations. 60 million monthly visitors and 130 million page views. It is amongst the most visited 200 websites in the world. Embed your own presentations in blogs, websites, LinkedIn profile.
  • 45. Make good use of social bookmarking to build and share useful links
  • 46. Increasing your leverage Being seen to know and willing to share important things first, with an increasingly smart and influential network, is the way to become successful in an online world Euan Semple
  • 47. You are confined only by the walls you build yourself Andrew Murphy
  • 48. Open Places and Social Spaces Realising the Global Potential of Social Media and a Professional Online Presence The exponential growth of social media has changed how we communicate. Technological convergence have enabled content to flow between different platforms and online spaces enabling opportunities for anyone to become creators, curators, critics and conversationalists. The ubiquitous use of smart mobile devices making this increasingly possible to do so when we want and where we want. How we can use these spaces and places to develop new channels for communication, collaboration and to develop a valued online presence will be the focus of this talk.