QR Codes Web page Leave Audio contact detailsVideo Survey Business cards, fliers, posters, advertising billboards
Online Platforms Webinars Google+ Hangouts on Air Go-To-Webinar WebEx Infinite Adobe Connect Workcast
Social Media 1. Authenticity 6. Accountability 2. Transparency Six valuable attributes that make social media a powerful tool in corporate communication 5. Connectedness 3. Immediacy 4. Participation(Postman 2009)
Social Media Connectedness Social Media Connectedness Drive traffic Share content Link content Showcase media Networking Build community
BUT.... Just because you can... ...doesn’t mean you should Don’t tune out your message Sometimes fresh thinking is needed...
Knowledge Transfer Partnerships Government-funded Technology Strategy Board initiative KTPs are collaborations between business and HE institutions Available in a wide range of industries Open to companies of all sizes
Knowledge Transfer Partnerships Contributed to Joseph Rhodes Ltd being awarded the Queen’s Award for Enterprise in the innovation category in 2010 Won £14m of new orders £10m increase in annual sales turnover during the project period £500k increase in annual profits after completion of the KTP Increased overseas turnover (121% 2010-11) Helped Penny Hydraulics secure new contracts worth £400k Saw SHU research graduate Simon Pykett named Business Leader of Tomorrow and Young Design Engineer of the Year 2012 Resulted in a £3 increase in annual savings investment for Leeds Credit Union in the year post KTP
What’s in it for you?New ways to increase your competitive advantage or enter new marketsNew skills and technology to improve performance and increase profitabilityA newly qualified, enthusiastic graduate (KTP Associate) working for you to spearhead new projects Supported by an experienced academicAccess to university expertise, research and facilities as part of an enduring partnership
What’s in it for you?Average benefits achieved by a single KTP include: Increase in annual profits of over £283k Creation of three new jobs Enhanced skills of existing staff
How does it work? KTP projects are build around your business Can last from six months to three years You tell the institution about a strategic development that will help your company grow They’ll identify the knowledge and solutions to make it happen And link you to the right University experts Together you’ll finalise a project plan as the basis for a KTP grant
How does it work?One of the most responsive funding streams available Six submission dates throughout the yearApproval (or not!) within three weeksNationally 85% success rate at first submission
Who Pays? All KTPs part-funded by the government Different levels of funding apply For a first KTP: SME pays 33% = c£20k Large Company 50% = c£30k What do you get for your money? A full-time Associate working in your business Half a day a week of academic time Access to facilities & equipment within the University.
Institution benefitsKTP Associates gain: Personal and professional development opportunities Business-based experience • Enhances teaching and learning for our students • Placements and internships • Graduate recruitmentLong-lasting partnership
Any questions?Have a chat with Sarah DurkinShe’ll point you in the right direction!Tel: 0114 225 4049 (Tues-Thurs)www.shu.ac.uk/business