Maximising the potential of LinkedIn

Maximising the potential of LinkedInDave Cotton Sue BeckinghamSenior Careers Adviser Educational DeveloperCareers & Employment Faculty of ACESSheffield Hallam Uni Sheffield Hallam Uni

Why would you or your students want to use LinkedIn?

LinkedIn Demographics LinkedIn is in the Top 20 most visitedwebsites in the world http://www.alexa.com/topsites/global Nearly 2 billion people searches onLinkedIn

LinkedIn Demographics 120+ million members worldwide  11m+ are recent graduates (2005-10)  20m+ members in Europe  5m+ members in the UK Company presence  2m+ companies have a page LinkedIn Groups 18 million members

The key professional networking tool the corporate office the water cooler the staff canteen the bar

The power of online connections • recruitment/job seeking • develop a personal brand • opportunity to learn and share • global connections • maintain connections • ongoing 24/7 networking • ability to be known and found • 6 degrees of separation 4.74** new Facebook study

However….an unprofessionalprofile can be more damagingthan not having one at all.

Be mindful of how people search for information ! http://www.alexa.com/topsites/global will find you!

LinkedIn ranks highly!

Questions to considerWho will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to youradvantage?

http://www.linkedin.com/directory/groups/

Maximise the potential of Groups

Student internships and graduate job opportunities http://www.linkedin.com/studentjobs

http://resume.linkedinlabs.com/

LinkedIn Cardmunch http://www.cardmunch.com/

LinkedIn Apply Buttonhttps://developer.linkedin.com/apply

Make use of the suite of appsavailable to promote yourself and the University

Tip:Promoteconferences, workshopsand open days.

Tip:Upload presentations onSlideShare and show themon your LinkedIn profile.

Tip:Include books you haveauthored/edited Follow other peoples lists

Tip:Share polls via Facebookand Twitter to maximiseresponses

DiscussionSharing ways LinkedIn has been used to engage students and develop their online professional profile

Maximising the potential of LinkedIn

by Sue Beckingham

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