Maximising the potential of LinkedInDave Cotton Sue BeckinghamSenior Careers Adviser Educational DeveloperCareers & Employment Faculty of ACESSheffield Hallam Uni Sheffield Hallam Uni
Why would you or your students want to use LinkedIn?
LinkedIn Demographics LinkedIn is in the Top 20 most visitedwebsites in the world http://www.alexa.com/topsites/global Nearly 2 billion people searches onLinkedIn
LinkedIn Demographics 120+ million members worldwide 11m+ are recent graduates (2005-10) 20m+ members in Europe 5m+ members in the UK Company presence 2m+ companies have a page LinkedIn Groups 18 million members
The key professional networking tool the corporate office the water cooler the staff canteen the bar
The power of online connections • recruitment/job seeking • develop a personal brand • opportunity to learn and share • global connections • maintain connections • ongoing 24/7 networking • ability to be known and found • 6 degrees of separation 4.74** new Facebook study
However….an unprofessionalprofile can be more damagingthan not having one at all.
Be mindful of how people search for information ! http://www.alexa.com/topsites/global will find you!
Questions to considerWho will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to youradvantage?