Maximising the potential of LinkedIn
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  • http://www.kaplang.com/blog/2009/12/25/pc-social-media-icons/
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://press.linkedin.com/about
  • John Hill - Michigan State University Alumni Association Director of Alumni Career Services  http://www.youtube.com/watch?v=4KyzfAz365w
  • Six degrees of separation - Stanley Milgram 1967http://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859http://www.nytimes.com/2011/11/22/technology/between-you-and-me-4-74-degrees.html?_r=2
  • Profiles
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://www.linkedin.com/studentjobs
  • http://resume.linkedinlabs.com/
  • http://www.cardmunch.com/
  • https://developer.linkedin.com/apply

Transcript

  • 1. Maximising the potential of LinkedInDave Cotton Sue BeckinghamSenior Careers Adviser Educational DeveloperCareers & Employment Faculty of ACESSheffield Hallam Uni Sheffield Hallam Uni
  • 2. Why would you or your students want to use LinkedIn?
  • 3. LinkedIn Demographics LinkedIn is in the Top 20 most visitedwebsites in the world http://www.alexa.com/topsites/global Nearly 2 billion people searches onLinkedIn
  • 4. LinkedIn Demographics 120+ million members worldwide  11m+ are recent graduates (2005-10)  20m+ members in Europe  5m+ members in the UK Company presence  2m+ companies have a page LinkedIn Groups 18 million members
  • 5. The key professional networking tool the corporate office the water cooler the staff canteen the bar
  • 6. LinkedIn
  • 7. The power of online connections • recruitment/job seeking • develop a personal brand • opportunity to learn and share • global connections • maintain connections • ongoing 24/7 networking • ability to be known and found • 6 degrees of separation 4.74** new Facebook study
  • 8. However….an unprofessionalprofile can be more damagingthan not having one at all.
  • 9. Be mindful of how people search for information ! http://www.alexa.com/topsites/global will find you!
  • 10. LinkedIn ranks highly!
  • 11. Questions to considerWho will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to youradvantage?
  • 12. http://www.linkedin.com/directory/groups/
  • 13. Maximise the potential of Groups
  • 14. Student internships and graduate job opportunities http://www.linkedin.com/studentjobs
  • 15. http://resume.linkedinlabs.com/
  • 16. LinkedIn Cardmunch http://www.cardmunch.com/
  • 17. LinkedIn Apply Buttonhttps://developer.linkedin.com/apply
  • 18. Make use of the suite of appsavailable to promote yourself and the University
  • 19. Tip:Promoteconferences, workshopsand open days.
  • 20. Tip:Upload presentations onSlideShare and show themon your LinkedIn profile.
  • 21. Tip:Include books you haveauthored/edited Follow other peoples lists
  • 22. Tip:Share polls via Facebookand Twitter to maximiseresponses
  • 23. DiscussionSharing ways LinkedIn has been used to engage students and develop their online professional profile