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LinkedIn Mini Masterclass

LinkedIn Mini Masterclass



An introduction to LinkedIn which looks at 10 useful tips to develop and enhance your profile.

An introduction to LinkedIn which looks at 10 useful tips to develop and enhance your profile.



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LinkedIn Mini Masterclass LinkedIn Mini Masterclass Presentation Transcript

  • LinkedIn Mini MasterclassSue Beckingham @suebecks
  • to enhance your LinkedIn profile10 Useful TipsWhilst developing your profile you can opt tomake it private until you are ready to share it#1Look at theprivacysettings andoptions
  • 10 Useful TipsResearch has found that profiles are moretrusted when they contain a phototo enhance your LinkedIn profile#2Include aphoto
  • Click on the Edit Profile button to updateany of the sections or the Improve yourprofile button for suggestions.Proofread any changes you make for errors!10 Useful Tipsto enhance your LinkedIn profile#3Completeyour wholeprofile
  • 10 Useful TipsLinkedIn members did over 5.7 billionprofessionally-oriented searches on theplatform in 2012Consider the search words they will use tofind expertise in your field and include thesein your profileto enhance your LinkedIn profile#4Includerelevantkeywords
  • 10 Useful TipsYour headline will default to your current jobtitle, but this can be edited to add furtherinformation and keywordsto enhance your LinkedIn profile#5Edit yourheadline
  • 10 Useful TipsThe default URL will also include random numbersand letters and appears underneath your photo.uk.linkedin.com/pub/your-name/1x/11x/111.Customise this to have your full name then add to:• your email signature• business cards• your bios on other social sitesto enhance your LinkedIn profile#6Customiseyour publicprofile URL
  • 10 Useful TipsAdd relevant skills to your profile. Valued connectionsmay then publically endorse your skills and expertiseto enhance your LinkedIn profile#7Add skillsto yourprofile
  • 10 Useful TipsYou may give others a recommendation, butdo also consider asking people you haveworked with to give you one too.to enhance your LinkedIn profile#8Ask forrecommendations
  • 10 Useful Tips• Connect with current and previous work colleagues• Search by name, company, school, email contacts orgroup members. Drill down using advanced search.• Develop relevant 2nd and 3rd degree connectionsto enhance your LinkedIn profile#9Makeconnections
  • 10 Useful Tips• Engage in discussion topics and answer questionsin your specialism• Develop new connections• Create your own groupto enhance your LinkedIn profile#10Join relevantGroupsLinkedIn members aresharing insights andknowledge in more than1.5 millionLinkedIn Groups
  • Make the most ofYOUR profile!uk.linkedin.com/in/suebeckingham/