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Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
Getting the best from LinkedIn
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Getting the best from LinkedIn

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How to develop a professional profile and make the most of the LinkedIn tools.

How to develop a professional profile and make the most of the LinkedIn tools.

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  • http://www.kaplang.com/blog/2009/12/25/pc-social-media-icons/
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://press.linkedin.com/about
  • Apps
  • http://blog.linkedin.com/2011/03/22/linkedin-100-million/
  • http://marketing.linkedin.com/sites/default/files/LinkedinCompanyPageGuide.pdf
  • http://www.linkedin.com/studentjobs
  • http://www.linkedin.com/answers/
  • Transcript

    • 1. Webinar<br />Getting the best out of Linkedin <br />Sue Beckingham<br />Educational Developer<br />Faculty of ACES<br />
    • 2. Why would you want to use LinkedIn?<br />
    • 3. http://www.alexa.com/topsites/global<br />LinkedIn Demographics<br /><ul><li>LinkedIn is in the Top 20 most visited websites in the world
    • 4. Nearly 2 billion people searches on LinkedIn</li></li></ul><li>LinkedIn Demographics<br /><ul><li> 100 MILLION members worldwide
    • 5. 11m+ are recent graduates (2005-10)
    • 6. 20m+ members in Europe
    • 7. 5m+ members in the UK
    • 8. Company presence
    • 9. 2m+ companies have a page</li></li></ul><li>Youcan search for People, Updates, Jobs, Companies, Answers, Inbox, Groups<br />And others can search for information aboutyouandyourcompany, yourexpertise.<br />Tip: in addition to the advanced search facility use the magic of Boolean search using AND OR NOT (in capitals)<br />e.g. social media AND (higher education OR education) AND NOT marketing <br />
    • 10.
    • 11. Tip:<br />A minimalistic approach to your profile won’t do you or anyone else any favours!<br />
    • 12. Building your profile<br />#1 <br />Complete your profile<br />
    • 13. Think about the keywords you would use in a search and include relevant ones within yourprofile so that people searching for your expertise can find you.<br />Building your profile<br />#2 <br />Use keywords<br />
    • 14. Building your profile<br />#3<br />Include a picture<br />
    • 15. Building your profile<br />#4 <br />Customize your profile URL<br />
    • 16. LinkedIn ranks highly!<br />Building your profile<br />#5 <br />Google yourself!<br />
    • 17. Profile<br /> Sections:<br /><ul><li> Summary
    • 18. Experience
    • 19. Skills
    • 20. Education
    • 21. Recommendations
    • 22. Additional Info:</li></ul>(Websites, Twitter, Interests, Groups and Associations, Honours and Awards)<br /><ul><li> More Applications</li></li></ul><li>Contacts<br />Sync your e-mail contacts<br />Make connections with colleagues, current and past<br />Connect with others through your connections<br />
    • 23. Groups<br />Choose groups related to your career<br />Join up to 50 groups<br />Search Groups Directory<br />Create your own group<br />18 million members <br />in LinkedIn Groups<br />
    • 24. Jobs<br />Recommended jobs you may be interested in.<br />Advanced search by location, function, experience, industry.<br />Facility to save jobs and searches.<br />
    • 25. Inbox<br />Email function to contact connections <br />Facility to ask connections to forward an introduction to one their connections.<br />View invitations sent<br />
    • 26. Keep your friends close and your competition closer!<br />More than 2 million companies are now on LinkedIn<br />Companies<br />Featured Companies<br />http://www.linkedin.com/directory/groups/<br />Search companies<br />Follow companies<br />
    • 27. News<br />LinkedIn Today(customisable news)<br />Saved Articles<br />Signal (your connections updates)<br />
    • 28. More<br />A variety of other tools you can sync with your LinkedIn profile<br />
    • 29. Tip:<br />Promote conferences and workshops you are hosting.<br />
    • 30. Tip:<br />Upload your conference slides on SlideShare and show them on your LinkedIn profile.<br />
    • 31. Tip:<br />Include books you have authored/edited<br />Follow other people's lists<br />
    • 32. Tip:<br />Share poll via Facebook and Twitter to maximise responses<br />
    • 33. Tip:<br />From Twitter add #in to tweets and it will also appear as an update on LinkedIn<br />
    • 34. Student Jobs<br /><ul><li> Connect with classmates, faculty and family professionally
    • 35. Find new opportunities for internships, placements and full-time positions
    • 36. Manage what potential employers can learn about them
    • 37. Research companies</li></ul>http://www.linkedin.com/studentjobs<br />
    • 38. LinkedIn Answers<br /><ul><li> Ask questions
    • 39. Demonstrate your expertise and answer questions</li></ul>http://www.linkedin.com/answers/<br />
    • 40. Sue Beckingham<br />@suebecks<br />

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