Getting the best from LinkedIn
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Getting the best from LinkedIn

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How to develop a professional profile and make the most of the LinkedIn tools.

How to develop a professional profile and make the most of the LinkedIn tools.

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  • http://www.kaplang.com/blog/2009/12/25/pc-social-media-icons/
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://press.linkedin.com/about
  • Apps
  • http://blog.linkedin.com/2011/03/22/linkedin-100-million/
  • http://marketing.linkedin.com/sites/default/files/LinkedinCompanyPageGuide.pdf
  • http://www.linkedin.com/studentjobs
  • http://www.linkedin.com/answers/

Getting the best from LinkedIn Getting the best from LinkedIn Presentation Transcript

  • Webinar
    Getting the best out of Linkedin
    Sue Beckingham
    Educational Developer
    Faculty of ACES
  • Why would you want to use LinkedIn?
  • http://www.alexa.com/topsites/global
    LinkedIn Demographics
    • LinkedIn is in the Top 20 most visited websites in the world
    • Nearly 2 billion people searches on LinkedIn
  • LinkedIn Demographics
    • 100 MILLION members worldwide
    • 11m+ are recent graduates (2005-10)
    • 20m+ members in Europe
    • 5m+ members in the UK
    • Company presence
    • 2m+ companies have a page
  • Youcan search for People, Updates, Jobs, Companies, Answers, Inbox, Groups
    And others can search for information aboutyouandyourcompany, yourexpertise.
    Tip: in addition to the advanced search facility use the magic of Boolean search using AND OR NOT (in capitals)
    e.g. social media AND (higher education OR education) AND NOT marketing
  • Tip:
    A minimalistic approach to your profile won’t do you or anyone else any favours!
  • Building your profile
    #1
    Complete your profile
  • Think about the keywords you would use in a search and include relevant ones within yourprofile so that people searching for your expertise can find you.
    Building your profile
    #2
    Use keywords
  • Building your profile
    #3
    Include a picture
  • Building your profile
    #4
    Customize your profile URL
  • LinkedIn ranks highly!
    Building your profile
    #5
    Google yourself!
  • Profile
    Sections:
    • Summary
    • Experience
    • Skills
    • Education
    • Recommendations
    • Additional Info:
    (Websites, Twitter, Interests, Groups and Associations, Honours and Awards)
    • More Applications
  • Contacts
    Sync your e-mail contacts
    Make connections with colleagues, current and past
    Connect with others through your connections
  • Groups
    Choose groups related to your career
    Join up to 50 groups
    Search Groups Directory
    Create your own group
    18 million members
    in LinkedIn Groups
  • Jobs
    Recommended jobs you may be interested in.
    Advanced search by location, function, experience, industry.
    Facility to save jobs and searches.
  • Inbox
    Email function to contact connections
    Facility to ask connections to forward an introduction to one their connections.
    View invitations sent
  • Keep your friends close and your competition closer!
    More than 2 million companies are now on LinkedIn
    Companies
    Featured Companies
    http://www.linkedin.com/directory/groups/
    Search companies
    Follow companies
  • News
    LinkedIn Today(customisable news)
    Saved Articles
    Signal (your connections updates)
  • More
    A variety of other tools you can sync with your LinkedIn profile
  • Tip:
    Promote conferences and workshops you are hosting.
  • Tip:
    Upload your conference slides on SlideShare and show them on your LinkedIn profile.
  • Tip:
    Include books you have authored/edited
    Follow other people's lists
  • Tip:
    Share poll via Facebook and Twitter to maximise responses
  • Tip:
    From Twitter add #in to tweets and it will also appear as an update on LinkedIn
  • Student Jobs
    • Connect with classmates, faculty and family professionally
    • Find new opportunities for internships, placements and full-time positions
    • Manage what potential employers can learn about them
    • Research companies
    http://www.linkedin.com/studentjobs
  • LinkedIn Answers
    • Ask questions
    • Demonstrate your expertise and answer questions
    http://www.linkedin.com/answers/
  • Sue Beckingham
    @suebecks