The key professional networking tool
the corporate office
the water cooler
the staff canteen
LinkedIn is in the Top 20 most visited
websites in the world
Nearly 5.7 billion people searches on
300 million members worldwide
students and recent graduates - fastest
15m+ members in the UK
professionals are signing up to LinkedIn at a
rate of approx. 2 new members per second.
3m companies have a page
are students and
There were 5.7 billion professionally-oriented searches undertaken by
LinkedIn members on the platform in 2012 alone
Understanding the value of
profile can be more damaging than
not having one at all.
Be mindful of how people search
Who will look at your online profile?
What do people want to know about you?
Where will they use this information?
Why is your profile important?
When and how often do you update it?
How will you use your profile to your
Questions to consider
Whilst developing your profile you can opt to
make it private until you are ready to share it
Think about the keywords you would use in a search
and include relevant ones within your profile so that
people searching for your expertise can find you.
Include in your headline, current and past work
experiences, summary and specialities
Your initial steps will include
completing the sections on your
profile and making connections,
however will need to be revisited
from time to time
is an iterative process
A minimalistic approach to
your profile might be fine for
Mark Zuckerberg but potential
employers want to know
Better to take a leaf out of Reid