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Digital Identitie(s): The Value of a Professional Online Presence, #jboye12


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Presentation at J.Boye Web and Intranet Conference, Aarhus Denmark #jboye12

Presentation at J.Boye Web and Intranet Conference, Aarhus Denmark #jboye12

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  • Yorke, M. (2004) Employability in the Undergraduate Curriculum: Some student perspectives. European Journal of Education. 39:409-427
  • Transcript

    • 1. J.Boye Web and Intranet Conference 2012, Aarhus Denmark Digital Identitie(s): The Value of a Professional Online Presence Sue Beckingham Sheffield Hallam University, UK
    • 2. Charles Darwin"It is not the strongest of the species thatsurvives, nor the most intelligent thatsurvives. It is the one that is mostadaptable to change."
    • 3. Developing aProfessional Digital Identity
    • 4. Edelman Trust Barometer
    • 5. Digital Identity of the University
    • 6. Businesses can activate their domain-level experts to share theirknowledge across four spheres of media – traditional (radio/tv),tradigital (blogs) owned (site) and social (media). Steve Rubel
    • 7. Transmedia StorytellingPropagate new ideas across the cloverleaf and suggests thefollowing1. Elevate the Experts2. Curate to Connect3. Dazzle with data4. Put Pubs on Hubs5. Ask and Answer
    • 8. 1. Elevate the Experts
    • 9. 2. Curate to Connect
    • 10. 3. Dazzle with Data
    • 11. 4. Put Pubs on Hubs
    • 12. 5. Ask and Answer
    • 13. Digital Identity of the Academic
    • 14. The TechnopositivistThe Technoskeptic
    • 15. “Ive come up with a set of rules that describe our reactions to technologies:1. Anything that is in the world when you’re born isnormal and ordinary and is just a natural part of theway the world works.2. Anything thats invented between when you’refifteen and thirty-five is new and exciting andrevolutionary and you can probably get a career in it.3. Anything invented after youre thirty-five is againstthe natural order of things.”
    • 16. Clay Shirky argues that “It is not information overload,it is filter failure”
    • 17. Net Work: A PracticalGuide to Creating andSustaining Networks atWork and in the World
    • 18. Access to information, knowledge and experience The goal in a network is to make all the experience, skills and knowledge – tacit or explicit – available to anyone at the point of needAnklam 2007
    • 19. Resiliency The ability to survive and thrive in the face of change. Networks allow you draw upon a rich set of relationshipsAnklam 2007
    • 20. Resiliency The ability to survive and thrive in the face of change. Networks allow you draw upon a rich set of relationshipsAnklam 2007
    • 21. Credibility Participation in a network, and connections within and across networks provides the potential to enhance an individuals statusAnklam 2007
    • 22. Reach The ability to reach more people more quickly or effectively is a primary motivator to work in networksAnklam 2007
    • 23. Diffusion of knowledge and innovation Networks – especially electronic communications – provide the reliable way to transmit learning and ideas from one source to anotherAnklam 2007
    • 24. Collective intelligence Working collaboratively it is possible for anyone in a technology- advantaged network to have finger tip access to everything that the network knows and has sharedAnklam 2007
    • 25. “I” vs. “We” is a false choice. It’s both. Your careersuccess depends on both your capabilities and your network’s ability to magnify them. Reid Hoffman
    • 26. Digital Identity of the Student
    • 27. What is employability A set of achievements, skills,understandings and personal attributes, that make graduates more likely to gain employment and be successful in their chosen occupations, which benefits themselves, the workforce, the community and the economy (Yorke 2004:7)
    • 28. Career Advisory Board, October 2012
    • 29. I I A G D T I L R N PDigital IdentityDigital FootprintDigital Shadows T....are VERY Important
    • 30. Employers will Google job applicants to screen them and they will use search via social media to find graduate interns and prospective candidates
    • 31. We need to educate our students and our own peers to be mindful of what we share
    • 32. You may have started a dialogue but are you still listening?
    • 33. "Tomorrows illiterate will not be theman who cannot read; he will be theman who has not learned how to learn.The illiterate of the 21stcentury will not be thosethat cannot read or write,but those that cannotlearn, unlearn andrelearn." Alvin Tofler
    • 34. Sue Beckingham Sheffield Hallam University, UK@suebecks