Your SlideShare is downloading. ×
  • Like
Developing a professional online presence as an academic
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Developing a professional online presence as an academic

  • 2,127 views
Published

Technology continues to revolutionise the communication landscape.  Connectivity and collaboration have become the keywords to business success, with social media allowing you to help develop your …

Technology continues to revolutionise the communication landscape.  Connectivity and collaboration have become the keywords to business success, with social media allowing you to help develop your digital identity.

During this workshop we will review some of the key social media and technology tools that affect how you are viewed online, and provide tips on how to create and manage a professional online presence.

Published in Education , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,127
On SlideShare
0
From Embeds
0
Number of Embeds
6

Actions

Shares
Downloads
17
Comments
5
Likes
6

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Image source: http://pixabay.com/en/networks-internet-facebook-social-232313/?oq=networking
  • http://www.novaspivack.com/uncategorized/the-message-is-the-medium
  • http://visual.ly/why-all-organisations-should-implement-enterprise-social-media
  • Image source: http://pixabay.com/en/community-map-network-communication-158484/?oq=connections
  • http://www.jarche.com/2013/03/we-need-to-learn-how-to-connect/
  • http://press.linkedin.com/about
  • http://www.jarche.com/
  • http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/
  • http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/
  • Unearthed Comics by Sara Zimmerman is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.http://unearthedcomics.com/terms-of-use/
  • Bowling Alone, Robert Putnamhttp://bowlingalone.com/?page_id=70
  • http://searchengineland.com/the-lost-art-of-social-button-sharing-163867
  • http://www.google.com/analytics/features/social-sharing.html

Transcript

  • 1. Developing a Professional Online Presence as an Academic Sue Beckingham | @suebecks | Sheffield Hallam University
  • 2. Consider Think about the information you currently share externally • What do you want people to see? • Who is your audience? • How do you get this information to them?
  • 3. students colleagues the press funding councils subject specialism acquaintances businesses helicopter parents Audience YOU professional bodies special interest groups friends family alumni
  • 4. Established conduits
  • 5. Aristotle's Model of Communication Speaker Speech Audience Effect Occasion
  • 6. The Message is the Medium Attention is Shifting Email • messages Web • documents Social Media • messages Nova Spivack
  • 7. Some findings…
  • 8. Exploring the potential of weak ties • strong ties have the same access to the same people and resources you do • weak ties can act as a bridge to other parts of your organisation or others outside
  • 9. (Hoffman and Casnocha 2012:06) However building… weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about.
  • 10. Knowledge from a network perspective is about connecting experiences, relationships, and situations. Jarche 2013
  • 11. Social Media can help to amplify your online presence
  • 12. AND to continue this dialogue face to face CREATORS CURATORS CRITICS CONVERSATIONALISTS COLLABORATORS COMMUNICATORS Social Media EMPOWERS individuals to become digital:
  • 13. SHURA Sheffield Hallam University Research Archive http://shura.shu.ac.uk/
  • 14. JORUM http://www.jorum.ac.uk/ Jorum is a Jisc funded Service for UK FE and HE, to collect and share Open Educational Resources (OER), allowing their reuse and repurposing.
  • 15. Academia.edu
  • 16. Slideshare http://www.slideshare.net/suebeckingham
  • 17. ResearchGate ResearchGate is a network dedicated to science and research. Connect, collaborate and discover scientific publications, jobs and conferences. All for free. 'Make your research visible'. http://www.researchgate.net/
  • 18. LinkedIn LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012 alone.
  • 19. There were 5.7 billion professionally-oriented searches undertaken by LinkedIn members on the platform in 2012 alone The value of
  • 20. http://www.powerformula.net/linkedin-infographic-portrait-of-a-linkedin-user-2014/
  • 21. Created with http://inmaps.linkedinlabs.com/
  • 22. “People need to learn how to connect to new people on a regular basis. No person has all the knowledge needed to work completely alone in our connected society. Neither does any company. Neither does any government. We are all connected AND dependent on each other.” Harold Jarche Connectedness
  • 23. Begin by paying forward • Sharing articles and videos relevant to your audience • Commenting on blogs • Engaging with tweets • Answering questions in LinkedIn groups
  • 24. Care needs to be taken
  • 25. http://www.alexa.com/topsites/global ! will find you! Be mindful of how people search for information and mange what they will find.
  • 26. Social Media ranks highly Search your own name to see what others see
  • 27. People searches every day
  • 28. Concerns
  • 29. Spring Clean your Profiles • Google yourself and identify what others see • Where applicable complete sections, bios, add a profile photos • Consider LinkedIn as your professional landing page • Add links to your website or blog • Create a customised url and add to email signatures and business cards
  • 30. Use your online presence to • develop relationships • develop visibility • develop credibility
  • 31. LinkedIn updates Blog comments Blog posts Tweets Slideshare YouTube & Vimeo Newer digital communication conduits include
  • 32. 'The central premise of social capital is that social networks have value.' Putman 2000 Building Social Capital
  • 33. Impact Anklam 2007
  • 34. Digital Bibliometrics Using social media to measure scholarly impact
  • 35. Using the Activity Stream to uncover off-site engagement Increasingly people engage with, share, and discuss content on social networks. Over 80% of interactions with content take place on sites other than the content owner’s website. So, it is likely that most people become aware of and interact with your blog posts, videos, and articles on websites other than your own.
  • 36. Mention Create alerts on your name, your brand, your industry and your competitors and be informed of any mention on the web and social networks https://en.mention.com/
  • 37. Developing a Professional Online Presence as an Academic Technology continues to revolutionise the communication landscape. Connectivity and collaboration have become the keywords to business success, with social media allowing you to help develop your digital identity. During this workshop we will review some of the key social media and technology tools that affect how you are viewed online, and provide tips on how to create and manage a professional online presence. Sue Beckingham | @suebecks