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Using Social Networking to
                 Develop a Professional Online
                   Presence as a Graduate

                               Putting LinkedIn
                              under the spotlight




Sue Beckingham
Sheffield Hallam University
Social use of
Social Networking Tools
Think about the Digital Identity and
   Footprints you leave behind
Developing a Professional Online Presence as a Graduate
Initial Tips


 Raise your privacy settings on Facebook

 Don‟t disclose personal information

 Be careful what you share + who you share it
with
What do we mean by a
professional online presence?


                     knowledge
                        and
                    understanding




       skills and
        abilities



                            values and personal
                                commitment
Why would you want to use
       LinkedIn?
The key professional networking tool

                  the corporate office


                  the water cooler


                  the staff canteen

                  the bar
LinkedIn Demographics


 LinkedIn is in the Top 20 most visited
websites in the world
          http://www.alexa.com/topsites/global
 Nearly 4.2 billion people searches on
LinkedIn
LinkedIn Demographics

 150+ million members worldwide
    students and recent graduates - fastest
   growing demographic
    34m members in Europe
    9m+ members in the UK

 Company presence
    2m+ companies have a page

 LinkedIn Groups
   18 million members
LinkedIn Demographics

      7%

             26%
                         18-24
33%                      25-34
                         35-54
                         54+


           34%

            Members Worldwide
LinkedIn
The Employer Perspective
Take note….
an unprofessional
profile can be more damaging than
not having one at all.
Be mindful of how people search
        for information



                   !
     http://www.alexa.com/topsites/global




                will find
                 you!
LinkedIn ranks highly!
What happened in Vegas, stays on
          Facebook!
Job applicant
screening using social
      networks
Developing a Professional Online Presence as a Graduate
Developing a Professional Online Presence as a Graduate
Developing a Professional Online Presence as a Graduate
What Employers are saying

 All our applicants
   are „Googled‟            We use LinkedIn to
     during the                 recruit for
screening process              internships



      We actively use the
                                   Applicants have
       people search in
                                    been rejected
         LinkedIn for
                                       based on
          applicants
                                  information found
                                        online
Questions to consider

Who will look at your online profile?
 What do people want to know about you?
 Where will they use this information?
 Why is your profile important?
 When and how often do you update it?
 How will you use your profile to your
advantage?
Developing your professional
       online profile
Keywords


Think about the key search words employers
would use if they were:
 looking for people with skills in your field
 looking for graduates, interns or students for
work placements
Building your
   profile
                Whilst developing your profile you can opt to
    #1          make it private until you are ready to share it
 Check the
  privacy
settings and
  options
Building your
    profile       Think about the keywords you would use in a search
                  and include relevant ones within your profile so that
                   people searching for your expertise can find you.
      #2
     Use
   keywords




Include in your
headline, curre
nt and past
work
experiences, su
mmary and
specialities
Building
your profile


    #3
 Complete
your profile
Building your
   profile


    #4
 Include a
  picture
Building your
       profile


         #5
     Customize
     your profile
        URL




 Add to your email
signature, blog, bus
    iness cards
Building your
   profile


    #6
   Include
volunteering
 experience
Building your
   profile


     #7
Add your skills




                   Consider the keywords
                   employers might use to
                         search for
                  graduates and internships
Building your
   profile

     #8
     Ask for
recommendations




                  Consider:
                  • Employers
                  • Club and organisation leaders
                  • Parents of friends
Building your
   profile

    #9
  Build you
 connections
                       is NOT




                Quality not Quantity
Building your
   profile
                    Career networking on
    #10
Be a Gardener




                    is an iterative process


                    Your initial steps will include
                     seeking career advice and
                information helpful for refining your
                 job search and building a network
A minimalistic approach to       Better to take a leaf out of Reid
you r profile might be fine for           Hoffman‟s book
Mark Zuckerberg but potential
  employers want to know
         about you!
Exploring LinkedIn beyond
    your profile page
Developing new contacts
People search




            A good way to find the
            head of any company
People search
Search for Companies




http://www.linkedin.com/directory/groups/
Follow Companies




http://www.linkedin.com/directory/groups/
Groups search




    Join Groups or create your own
Additional useful
 LinkedIn tools
http://resume.linkedinlabs.com/
Student internships and graduate
        job opportunities




     http://www.linkedin.com/studentjobs
LinkedIn Cardmunch




  http://www.cardmunch.com/
To be aware of
The LinkedIn Apply Button
                                         Companies
                                         can add this
                                         to their job
                                         page on the
                                         company
                                         website

                                         Applicants
                                         are asked to
                                         submit a link
                                         to their
                                         LinkedIn
                                         profile




  https://developer.linkedin.com/apply
Developing your
 online brand
Developing your brand
Creative ways to showcase work
          experience




        Michael Warshafsky
http://googlepleasehire.me/
Jonathan Frost @Frost_J
Developing a Professional Online Presence as a Graduate
Think about other Social Networking
      tools you could also use
Considerations
Considerations
Standing out from the crowd
“Social Media gives more
               people a voice and
“Social Media gives more people a voice and provides a powerful
      provides a powerful tool for
      tool for value creation and competitive differentiation”

               value creation and
       competitive differentiation”

                                    Advanced Human Technologies 2010
“Your brand isn‟t what you say, it
                is,
   it‟s what Google says it is…”

  It has the power to influence
people to invest (or divest) in you.
                            (Joel 2009)
Don‟t underestimate the
                   value of YOUR
“Social Media gives more people a voice and provides a powerful
               Professional Online
      tool for value creation and competitive differentiation”

                        Presence
Sue Beckingham
                               Educational Developer
                               Sheffield Hallam University




@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks

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Developing a Professional Online Presence as a Graduate

Editor's Notes

  1. John Hill - Michigan State University Alumni Association Director of Alumni Career Services  http://www.youtube.com/watch?v=4KyzfAz365w
  2. http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  3. http://press.linkedin.com/about
  4. Amodiovalerio Verde – LinkedIn Demographics and Statistics Jan 2012http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012
  5. Note:A Rolodex is a rotating file device that can be used to store business contact information
  6. http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
  7. http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  8. http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  9. http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  10. Apps
  11. 100% complete profile:PhotoExecutive summaryEducation3 recent positions3 recommendations
  12. Profiles
  13. http://resume.linkedinlabs.com/
  14. http://www.linkedin.com/studentjobs
  15. http://www.cardmunch.com/
  16. https://developer.linkedin.com/apply
  17. http://knowem.com/http://checkusernames.com/http://namechk.com/
  18. http://sixtyinsixty.com/theproject/Michael Warshafsky @mike_warshafsky
  19. http://googlepleasehire.me/
  20. http://media.photobucket.com/image/recent/frostie_13/frostapplication-2.jpg
  21. http://cjspurlock.squarespace.com/resume-cv/Chris Spurlock @ChrisSpurlock
  22. http://ahtgroup.com/services/social-media-strategies
  23. Six Pixels of Separation - Mitch Joel
  24. http://ahtgroup.com/services/social-media-strategies