Using Social Networking to
Develop a Professional Online
Presence as a Graduate
Putting LinkedIn
under the spotlight

Sue ...
Social use of
Social Networking Tools
Think about the Digital Identity and
Footprints you leave behind
Initial Tips
 Raise your privacy settings on Facebook
 Create secure passwords and lock your phone
 Don‟t disclose pers...
What do we mean by a
professional online presence?

knowledge
and
understanding

skills and
abilities

values and personal...
Why would you want to use
LinkedIn?
The key professional networking tool
the corporate office

the water cooler

the staff canteen

the bar
LinkedIn Demographics

 LinkedIn is in the Top 20 most visited
websites in the world
http://www.alexa.com/topsites/global...
LinkedIn Demographics
 277 million members worldwide
 students and recent graduates - fastest
growing demographic
 13m+...
LinkedIn Demographics
7%
26%
18-24
25-34
35-54
54+

33%

34%

Members Worldwide
Understanding the value of

30,000,000
are students and
recent graduates

There were 5.7 billion professionally-oriented s...
LinkedIn
The Employer Perspective
Take note….
an unprofessional
profile can be more damaging than
not having one at all.
Be mindful of how people search
for information

!

http://www.alexa.com/topsites/global

will find
you!
LinkedIn ranks highly!
What happened in Vegas, stays on
Facebook!
93% of recruiters are likely to look at
a candidate‟s social profile (Jobvite
2013). Employers may reject those
that come ...
Job applicant
screening using social
networks
Employers are
discussing the
implications of a
negative digital
footprint
What Employers are saying
"All our applicants
are „Googled‟
during the
screening
process"

"We actively use
the people sea...
Questions to consider
Who will look at your online profile?
 What do people want to know about you?
 Where will they us...
Developing your professional
online profile
Keywords

Think about the key search words employers
would use if they were:
 looking for people with skills in your fiel...
Building your
profile

#1
Check the
privacy
settings and
options

Whilst developing your profile you can opt to
make it pr...
Building your
profile

#2
Use
keywords

Include in your
headline, curre
nt and past
work
experiences, su
mmary and
special...
Building
your profile

Aim for

#3
Complete
your profile

NOT this
Building your
profile

#4
Include a
picture

People want to connect with you as an
individual, so avoid displaying an avat...
Building your
profile

#5
Customize
your profile
URL

Add to your email
signature, blog, bus
iness cards
Building your
profile

#6
Include
volunteering
experience
Consider the keywords employers
might use to search
Building your
profile

#7
Add your skills

Your
skills can
be
endorsed
Building your
profile

#8
Ask for
recommendations

Consider:
• Employers
• Club and organisation leaders
• Parents of frie...
Building your
profile

#9
Build you
connections

is NOT

Quality not Quantity
Building your
profile

#10

Career networking on

Be a Gardener

is an iterative process

Your initial steps will include
...
A minimalistic approach to
you r profile might be fine for
Mark Zuckerberg but potential
employers want to know
about you!...
Exploring LinkedIn beyond
your profile page
Developing new contacts
People search

A good way to find the
head of any company
People search
Search for Companies
Follow Companies

http://www.linkedin.com/directory/groups/
Groups search
Additional useful
LinkedIn tools
Student internships and graduate
job opportunities

http://www.linkedin.com/studentjobs
http://resume.linkedinlabs.com/
LinkedIn Cardmunch

http://www.cardmunch.com/
To be aware of
The LinkedIn Apply Button
Companies
can add this
to their job
page on the
company
website
Applicants
are asked to
submit a...
Considerations
Considerations
Standing out from the crowd
We want our students and graduates to

1

• develop confident face to face and
online communication skills

2

• work coll...
“Social Media gives more
people a voice and
“Social Media gives more people a voice and provides a powerful
tool for value...
“Your brand isn‟t what you say, it
is, it‟s what Google says it is…”
It has the power to influence
people to invest (or di...
Don‟t underestimate the
value of YOUR
“Social Media gives more people a voice and provides a powerful
tool for value creat...
Guidance
Creating guidance for students

Students can access these four resources at
http://go.shu.ac.uk/socialmedia
LinkedIn workshops

Creating a positive
impression
Sue Beckingham
Educational Developer
Sheffield Hallam University

@suebecks
http://uk.linkedin.com/in/suebeckingham
http:/...
Developing a professional online presence as a graduate
Developing a professional online presence as a graduate
Developing a professional online presence as a graduate
Developing a professional online presence as a graduate
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Developing a professional online presence as a graduate

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Guest lecture for Law and Criminology students on developing a professional online presence. A spotlight on the use of LinkedIn as a professional networking tool looks at ten top tips to develop an effective profile.

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  • John Hill - Michigan State University Alumni Association Director of Alumni Career Services  http://www.youtube.com/watch?v=4KyzfAz365w
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://press.linkedin.com/about
  • Amodiovalerio Verde – LinkedIn Demographics and Statistics Jan 2012http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012
  • Note:A Rolodex is a rotating file device that can be used to store business contact information
  • http://web.jobvite.com/rs/jobvite/images/Jobvite_SocialRecruiting2013.pdf
  • http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
  • Created with taxedo.com
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • Apps
  • 100% complete profile:PhotoExecutive summaryEducation3 recent positions3 recommendations
  • Profiles
  • http://www.linkedin.com/studentjobs
  • http://resume.linkedinlabs.com/
  • http://www.cardmunch.com/
  • https://developer.linkedin.com/apply
  • http://ahtgroup.com/services/social-media-strategies
  • http://ahtgroup.com/services/social-media-strategies
  • Six Pixels of Separation - Mitch Joel
  • http://ahtgroup.com/services/social-media-strategies
  • http://elearningatshu.wordpress.com/2013/10/15/social-media-resources-for-students-at-sheffield-hallam/
  • Created with taxedo.com
  • Developing a professional online presence as a graduate

    1. 1. Using Social Networking to Develop a Professional Online Presence as a Graduate Putting LinkedIn under the spotlight Sue Beckingham Sheffield Hallam University
    2. 2. Social use of Social Networking Tools
    3. 3. Think about the Digital Identity and Footprints you leave behind
    4. 4. Initial Tips  Raise your privacy settings on Facebook  Create secure passwords and lock your phone  Don‟t disclose personal information  Be careful what you share and who you share it with
    5. 5. What do we mean by a professional online presence? knowledge and understanding skills and abilities values and personal commitment
    6. 6. Why would you want to use LinkedIn?
    7. 7. The key professional networking tool the corporate office the water cooler the staff canteen the bar
    8. 8. LinkedIn Demographics  LinkedIn is in the Top 20 most visited websites in the world http://www.alexa.com/topsites/global  Nearly 5.7 billion people searches on LinkedIn
    9. 9. LinkedIn Demographics  277 million members worldwide  students and recent graduates - fastest growing demographic  13m+ members in the UK  professionals are signing up to LinkedIn at a rate of approx. 2 new members per second.  Company presence  3m companies have a page  LinkedIn Groups  2.1 million
    10. 10. LinkedIn Demographics 7% 26% 18-24 25-34 35-54 54+ 33% 34% Members Worldwide
    11. 11. Understanding the value of 30,000,000 are students and recent graduates There were 5.7 billion professionally-oriented searches undertaken by LinkedIn members on the platform in 2012 alone
    12. 12. LinkedIn
    13. 13. The Employer Perspective
    14. 14. Take note…. an unprofessional profile can be more damaging than not having one at all.
    15. 15. Be mindful of how people search for information ! http://www.alexa.com/topsites/global will find you!
    16. 16. LinkedIn ranks highly!
    17. 17. What happened in Vegas, stays on Facebook!
    18. 18. 93% of recruiters are likely to look at a candidate‟s social profile (Jobvite 2013). Employers may reject those that come across in a negative light
    19. 19. Job applicant screening using social networks
    20. 20. Employers are discussing the implications of a negative digital footprint
    21. 21. What Employers are saying "All our applicants are „Googled‟ during the screening process" "We actively use the people search in LinkedIn for applicants" "We use LinkedIn to recruit for internships" "Applicants have been rejected based on information found online"
    22. 22. Questions to consider Who will look at your online profile?  What do people want to know about you?  Where will they use this information?  Why is your profile important?  When and how often do you update it?  How will you use your profile to your advantage?
    23. 23. Developing your professional online profile
    24. 24. Keywords Think about the key search words employers would use if they were:  looking for people with skills in your field  looking for graduates, interns or students for work placements
    25. 25. Building your profile #1 Check the privacy settings and options Whilst developing your profile you can opt to make it private until you are ready to share it
    26. 26. Building your profile #2 Use keywords Include in your headline, curre nt and past work experiences, su mmary and specialities Think about the keywords you would use in a search and include relevant ones within your profile so that people searching for your expertise can find you.
    27. 27. Building your profile Aim for #3 Complete your profile NOT this
    28. 28. Building your profile #4 Include a picture People want to connect with you as an individual, so avoid displaying an avatar or worse leaving the default image
    29. 29. Building your profile #5 Customize your profile URL Add to your email signature, blog, bus iness cards
    30. 30. Building your profile #6 Include volunteering experience
    31. 31. Consider the keywords employers might use to search Building your profile #7 Add your skills Your skills can be endorsed
    32. 32. Building your profile #8 Ask for recommendations Consider: • Employers • Club and organisation leaders • Parents of friends
    33. 33. Building your profile #9 Build you connections is NOT Quality not Quantity
    34. 34. Building your profile #10 Career networking on Be a Gardener is an iterative process Your initial steps will include seeking career advice and information helpful for refining your job search and building a network
    35. 35. A minimalistic approach to you r profile might be fine for Mark Zuckerberg but potential employers want to know about you! Better to take a leaf out of Reid Hoffman‟s book
    36. 36. Exploring LinkedIn beyond your profile page
    37. 37. Developing new contacts
    38. 38. People search A good way to find the head of any company
    39. 39. People search
    40. 40. Search for Companies
    41. 41. Follow Companies http://www.linkedin.com/directory/groups/
    42. 42. Groups search
    43. 43. Additional useful LinkedIn tools
    44. 44. Student internships and graduate job opportunities http://www.linkedin.com/studentjobs
    45. 45. http://resume.linkedinlabs.com/
    46. 46. LinkedIn Cardmunch http://www.cardmunch.com/
    47. 47. To be aware of
    48. 48. The LinkedIn Apply Button Companies can add this to their job page on the company website Applicants are asked to submit a link to their LinkedIn profile https://developer.linkedin.com/apply
    49. 49. Considerations
    50. 50. Considerations Standing out from the crowd
    51. 51. We want our students and graduates to 1 • develop confident face to face and online communication skills 2 • work collaboratively both “Social Media gives more people a voice and provides a powerful synchronously and asynchronously tool for value creation and competitive differentiation” 3 • develop a professional online presence 4 • use digital tools responsibly and effectively
    52. 52. “Social Media gives more people a voice and “Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation” provides a powerful tool for value creation and competitive differentiation” Advanced Human Technologies 2010
    53. 53. “Your brand isn‟t what you say, it is, it‟s what Google says it is…” It has the power to influence people to invest (or divest) in you. (Joel 2009)
    54. 54. Don‟t underestimate the value of YOUR “Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation” Professional Online Presence
    55. 55. Guidance
    56. 56. Creating guidance for students Students can access these four resources at http://go.shu.ac.uk/socialmedia
    57. 57. LinkedIn workshops Creating a positive impression
    58. 58. Sue Beckingham Educational Developer Sheffield Hallam University @suebecks http://uk.linkedin.com/in/suebeckingham http://gplus.to/suebecks
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