Developing a professional online presence as a graduate
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Developing a professional online presence as a graduate






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  • John Hill - Michigan State University Alumni Association Director of Alumni Career Services
  • Amodiovalerio Verde – LinkedIn Demographics and Statistics Jan 2012
  • Note:A Rolodex is a rotating file device that can be used to store business contact information
  • Apps
  • 100% complete profile:PhotoExecutive summaryEducation3 recent positions3 recommendations
  • Profiles
  • Warshafsky @mike_warshafsky
  • Spurlock @ChrisSpurlock
  • Six Pixels of Separation - Mitch Joel

Developing a professional online presence as a graduate Developing a professional online presence as a graduate Presentation Transcript

  • Using Social Networking to Develop a Professional Online Presence as a Graduate Putting LinkedIn under the spotlightSue BeckinghamSheffield Hallam University
  • Social use ofSocial Networking Tools
  • Think about the Digital Identity and Footprints you leave behind
  • Initial Tips Raise your privacy settings on Facebook Create secure passwords and lock your phone Don‟t disclose personal information Be careful what you share and who you share it with
  • What do we mean by aprofessional online presence? knowledge and understanding skills and abilities values and personal commitment
  • Why would you want to use LinkedIn?
  • The key professional networking tool the corporate office the water cooler the staff canteen the bar
  • LinkedIn Demographics LinkedIn is in the Top 20 most visitedwebsites in the world Nearly 4.2 billion people searches onLinkedIn
  • LinkedIn Demographics 200 million members worldwide  students and recent graduates - fastest growing demographic  11m+ members in the UK  professionals are signing up to LinkedIn at a rate of approx. 2 new members per second. Company presence  2.6m companies have a page LinkedIn Groups 1 million
  • LinkedIn Demographics 7% 26% 18-2433% 25-34 35-54 54+ 34% Members Worldwide
  • LinkedIn
  • The Employer Perspective
  • Take note….an unprofessionalprofile can be more damaging thannot having one at all.
  • Be mindful of how people search for information ! will find you!
  • LinkedIn ranks highly!
  • What happened in Vegas, stays on Facebook!
  • Job applicantscreening using social networks
  • What Employers are saying All our applicants are „Googled‟ We use LinkedIn to during the recruit forscreening process internships We actively use the Applicants have people search in been rejected LinkedIn for based on applicants information found online
  • Questions to considerWho will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to youradvantage?
  • Developing your professional online profile
  • KeywordsThink about the key search words employerswould use if they were: looking for people with skills in your field looking for graduates, interns or students forwork placements
  • Building your profile Whilst developing your profile you can opt to #1 make it private until you are ready to share it Check the privacysettings and options
  • Building your profile Think about the keywords you would use in a search and include relevant ones within your profile so that people searching for your expertise can find you. #2 Use keywordsInclude in yourheadline, current and pastworkexperiences, summary andspecialities
  • Buildingyour profile #3 Completeyour profile
  • Building your profile #4 Include a picture
  • Building your profile #5 Customize your profile URL Add to your emailsignature, blog, bus iness cards
  • Building your profile #6 Includevolunteering experience
  • Consider the keywords employers might use to searchBuilding your profile #7Add your skills Your skills can be endorsed
  • Building your profile #8 Ask forrecommendations Consider: • Employers • Club and organisation leaders • Parents of friends
  • Building your profile #9 Build you connections is NOT Quality not Quantity
  • Building your profile Career networking on #10Be a Gardener is an iterative process Your initial steps will include seeking career advice and information helpful for refining your job search and building a network
  • A minimalistic approach to Better to take a leaf out of Reidyou r profile might be fine for Hoffman‟s bookMark Zuckerberg but potential employers want to know about you!
  • Exploring LinkedIn beyond your profile page
  • Developing new contacts
  • People search A good way to find the head of any company
  • People search
  • Search for Companies
  • Follow Companies
  • Groups search Join Groups or create your own
  • Additional useful LinkedIn tools
  • Student internships and graduate job opportunities
  • LinkedIn Cardmunch
  • To be aware of
  • The LinkedIn Apply Button Companies can add this to their job page on the company website Applicants are asked to submit a link to their LinkedIn profile
  • Developing your online brand
  • Developing your brand
  • Creative ways to showcase work experience Michael Warshafsky
  • Jonathan Frost @Frost_J
  • Think about other Social Networking tools you could also use
  • Considerations
  • ConsiderationsStanding out from the crowd
  • “Social Media gives more people a voice and“Social Media gives more people a voice and provides a powerful provides a powerful tool for tool for value creation and competitive differentiation” value creation and competitive differentiation” Advanced Human Technologies 2010
  • “Your brand isn‟t what you say, it is, it‟s what Google says it is…” It has the power to influencepeople to invest (or divest) in you. (Joel 2009)
  • Don‟t underestimate the value of YOUR“Social Media gives more people a voice and provides a powerful Professional Online tool for value creation and competitive differentiation” Presence
  • Sue Beckingham Educational Developer Sheffield Hallam University@suebecks