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Using Social Networking to                 Develop a Professional Online                   Presence as a Graduate         ...
Social use ofSocial Networking Tools
Think about the Digital Identity and   Footprints you leave behind
Initial Tips Raise your privacy settings on Facebook Don‟t disclose personal information Be careful what you share + wh...
What do we mean by aprofessional online presence?                     knowledge                        and                ...
Why would you want to use       LinkedIn?
The key professional networking tool                  the corporate office                  the water cooler              ...
LinkedIn Demographics LinkedIn is in the Top 20 most visitedwebsites in the world          http://www.alexa.com/topsites/...
LinkedIn Demographics 150+ million members worldwide    students and recent graduates - fastest   growing demographic   ...
LinkedIn Demographics      7%             26%                         18-2433%                      25-34                 ...
LinkedIn
The Employer Perspective
Take note….an unprofessionalprofile can be more damaging thannot having one at all.
Be mindful of how people search        for information                   !     http://www.alexa.com/topsites/global       ...
LinkedIn ranks highly!
What happened in Vegas, stays on          Facebook!
Job applicantscreening using social      networks
What Employers are saying All our applicants   are „Googled‟            We use LinkedIn to     during the                 ...
Questions to considerWho will look at your online profile? What do people want to know about you? Where will they use t...
Developing your professional       online profile
KeywordsThink about the key search words employerswould use if they were: looking for people with skills in your field l...
Building your   profile                Whilst developing your profile you can opt to    #1          make it private until ...
Building your    profile       Think about the keywords you would use in a search                  and include relevant on...
Buildingyour profile    #3 Completeyour profile
Building your   profile    #4 Include a  picture
Building your       profile         #5     Customize     your profile        URL Add to your emailsignature, blog, bus    ...
Building your   profile    #6   Includevolunteering experience
Building your   profile     #7Add your skills                   Consider the keywords                   employers might us...
Building your   profile     #8     Ask forrecommendations                  Consider:                  • Employers         ...
Building your   profile    #9  Build you connections                       is NOT                Quality not Quantity
Building your   profile                    Career networking on    #10Be a Gardener                    is an iterative pro...
A minimalistic approach to       Better to take a leaf out of Reidyou r profile might be fine for           Hoffman‟s book...
Exploring LinkedIn beyond    your profile page
Developing new contacts
People search            A good way to find the            head of any company
People search
Search for Companieshttp://www.linkedin.com/directory/groups/
Follow Companieshttp://www.linkedin.com/directory/groups/
Groups search    Join Groups or create your own
Additional useful LinkedIn tools
http://resume.linkedinlabs.com/
Student internships and graduate        job opportunities     http://www.linkedin.com/studentjobs
LinkedIn Cardmunch  http://www.cardmunch.com/
To be aware of
The LinkedIn Apply Button                                         Companies                                         can ad...
Developing your online brand
Developing your brand
Creative ways to showcase work          experience        Michael Warshafsky
http://googlepleasehire.me/
Jonathan Frost @Frost_J
Think about other Social Networking      tools you could also use
Considerations
ConsiderationsStanding out from the crowd
“Social Media gives more               people a voice and“Social Media gives more people a voice and provides a powerful  ...
“Your brand isn‟t what you say, it                is,   it‟s what Google says it is…”  It has the power to influencepeople...
Don‟t underestimate the                   value of YOUR“Social Media gives more people a voice and provides a powerful    ...
Sue Beckingham                               Educational Developer                               Sheffield Hallam Universi...
Developing a Professional Online Presence as a Graduate
Developing a Professional Online Presence as a Graduate
Developing a Professional Online Presence as a Graduate
Developing a Professional Online Presence as a Graduate
Developing a Professional Online Presence as a Graduate
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Developing a Professional Online Presence as a Graduate

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Raising awareness of the importance of developing a professional online presence is a vital part of a students education and will enhance the skills they will need as graduates.

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  • John Hill - Michigan State University Alumni Association Director of Alumni Career Services  http://www.youtube.com/watch?v=4KyzfAz365w
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://press.linkedin.com/about
  • Amodiovalerio Verde – LinkedIn Demographics and Statistics Jan 2012http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012
  • Note:A Rolodex is a rotating file device that can be used to store business contact information
  • http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • Apps
  • 100% complete profile:PhotoExecutive summaryEducation3 recent positions3 recommendations
  • Profiles
  • http://resume.linkedinlabs.com/
  • http://www.linkedin.com/studentjobs
  • http://www.cardmunch.com/
  • https://developer.linkedin.com/apply
  • http://knowem.com/http://checkusernames.com/http://namechk.com/
  • http://sixtyinsixty.com/theproject/Michael Warshafsky @mike_warshafsky
  • http://googlepleasehire.me/
  • http://media.photobucket.com/image/recent/frostie_13/frostapplication-2.jpg
  • http://cjspurlock.squarespace.com/resume-cv/Chris Spurlock @ChrisSpurlock
  • http://ahtgroup.com/services/social-media-strategies
  • Six Pixels of Separation - Mitch Joel
  • http://ahtgroup.com/services/social-media-strategies
  • Transcript of "Developing a Professional Online Presence as a Graduate"

    1. 1. Using Social Networking to Develop a Professional Online Presence as a Graduate Putting LinkedIn under the spotlightSue BeckinghamSheffield Hallam University
    2. 2. Social use ofSocial Networking Tools
    3. 3. Think about the Digital Identity and Footprints you leave behind
    4. 4. Initial Tips Raise your privacy settings on Facebook Don‟t disclose personal information Be careful what you share + who you share itwith
    5. 5. What do we mean by aprofessional online presence? knowledge and understanding skills and abilities values and personal commitment
    6. 6. Why would you want to use LinkedIn?
    7. 7. The key professional networking tool the corporate office the water cooler the staff canteen the bar
    8. 8. LinkedIn Demographics LinkedIn is in the Top 20 most visitedwebsites in the world http://www.alexa.com/topsites/global Nearly 4.2 billion people searches onLinkedIn
    9. 9. LinkedIn Demographics 150+ million members worldwide  students and recent graduates - fastest growing demographic  34m members in Europe  9m+ members in the UK Company presence  2m+ companies have a page LinkedIn Groups 18 million members
    10. 10. LinkedIn Demographics 7% 26% 18-2433% 25-34 35-54 54+ 34% Members Worldwide
    11. 11. LinkedIn
    12. 12. The Employer Perspective
    13. 13. Take note….an unprofessionalprofile can be more damaging thannot having one at all.
    14. 14. Be mindful of how people search for information ! http://www.alexa.com/topsites/global will find you!
    15. 15. LinkedIn ranks highly!
    16. 16. What happened in Vegas, stays on Facebook!
    17. 17. Job applicantscreening using social networks
    18. 18. What Employers are saying All our applicants are „Googled‟ We use LinkedIn to during the recruit forscreening process internships We actively use the Applicants have people search in been rejected LinkedIn for based on applicants information found online
    19. 19. Questions to considerWho will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to youradvantage?
    20. 20. Developing your professional online profile
    21. 21. KeywordsThink about the key search words employerswould use if they were: looking for people with skills in your field looking for graduates, interns or students forwork placements
    22. 22. Building your profile Whilst developing your profile you can opt to #1 make it private until you are ready to share it Check the privacysettings and options
    23. 23. Building your profile Think about the keywords you would use in a search and include relevant ones within your profile so that people searching for your expertise can find you. #2 Use keywordsInclude in yourheadline, current and pastworkexperiences, summary andspecialities
    24. 24. Buildingyour profile #3 Completeyour profile
    25. 25. Building your profile #4 Include a picture
    26. 26. Building your profile #5 Customize your profile URL Add to your emailsignature, blog, bus iness cards
    27. 27. Building your profile #6 Includevolunteering experience
    28. 28. Building your profile #7Add your skills Consider the keywords employers might use to search for graduates and internships
    29. 29. Building your profile #8 Ask forrecommendations Consider: • Employers • Club and organisation leaders • Parents of friends
    30. 30. Building your profile #9 Build you connections is NOT Quality not Quantity
    31. 31. Building your profile Career networking on #10Be a Gardener is an iterative process Your initial steps will include seeking career advice and information helpful for refining your job search and building a network
    32. 32. A minimalistic approach to Better to take a leaf out of Reidyou r profile might be fine for Hoffman‟s bookMark Zuckerberg but potential employers want to know about you!
    33. 33. Exploring LinkedIn beyond your profile page
    34. 34. Developing new contacts
    35. 35. People search A good way to find the head of any company
    36. 36. People search
    37. 37. Search for Companieshttp://www.linkedin.com/directory/groups/
    38. 38. Follow Companieshttp://www.linkedin.com/directory/groups/
    39. 39. Groups search Join Groups or create your own
    40. 40. Additional useful LinkedIn tools
    41. 41. http://resume.linkedinlabs.com/
    42. 42. Student internships and graduate job opportunities http://www.linkedin.com/studentjobs
    43. 43. LinkedIn Cardmunch http://www.cardmunch.com/
    44. 44. To be aware of
    45. 45. The LinkedIn Apply Button Companies can add this to their job page on the company website Applicants are asked to submit a link to their LinkedIn profile https://developer.linkedin.com/apply
    46. 46. Developing your online brand
    47. 47. Developing your brand
    48. 48. Creative ways to showcase work experience Michael Warshafsky
    49. 49. http://googlepleasehire.me/
    50. 50. Jonathan Frost @Frost_J
    51. 51. Think about other Social Networking tools you could also use
    52. 52. Considerations
    53. 53. ConsiderationsStanding out from the crowd
    54. 54. “Social Media gives more people a voice and“Social Media gives more people a voice and provides a powerful provides a powerful tool for tool for value creation and competitive differentiation” value creation and competitive differentiation” Advanced Human Technologies 2010
    55. 55. “Your brand isn‟t what you say, it is, it‟s what Google says it is…” It has the power to influencepeople to invest (or divest) in you. (Joel 2009)
    56. 56. Don‟t underestimate the value of YOUR“Social Media gives more people a voice and provides a powerful Professional Online tool for value creation and competitive differentiation” Presence
    57. 57. Sue Beckingham Educational Developer Sheffield Hallam University@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebecks
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