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Changing Perceptions: Social Networking


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A procrastinator’s paradise? or… a constructive community for the cyberliterate? A look at how social networking can be used in higher education with positive outcomes.

A procrastinator’s paradise? or… a constructive community for the cyberliterate? A look at how social networking can be used in higher education with positive outcomes.

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  • Personal digital assistants (handheld computers)
  • Social networkingSocial bookmarking: tool for discovering, sharing and rating websites, Social news: social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories. Users vote stories to the front page.Video/photo: Upload and share videos and photos with family, friends or the worldBlogsMicroblogging: restricted to a set number of characters e.g. Twitter = 144. Post text, photos, quotes, links, dialogues, audio, video, slideshows. Use URL shorteners like TinyURL, and Snurl
  • A non profit association whose mission is to advance higher education by promoting the intelligent use of information technology.
  • Definition:   the second generation of the World Wide Web in which content is user-generated and dynamic, and software is offered that mimics desktop programs Example:   Web 2.0 encourages collaboration and communication between users.
  • Vary but can offer technological affordances such as mobile connectivity, blogging, photo/video sharing
  • Specific interests: existing social networksDevelop new social networks
  • = Chinese search engine
  • = search engineQQ.Com = instant = infotainment web =online retail marketplace163.Com = web portal and = video sharing = search = video sharing
  • Booers: 1946-64Generation X: 1965-82Generation Y: After 1982
  • knowledgefinding solutions
  • Brought in Google Apps
  • Huddersfield tweeted to visitors - they then tweeted to friends
  • Ask the audience
  • Rate my Professors - low usage in UKYougo - need to be an applicant or student
  • Online from 2004
  • Enjoying uni but a bit lonelyAnyone doing Journalism? Now and again phrased as 'anyone studying' and more like anyone applying to….Case studiesFind your flatmatesLists of halls and members add their online usernames and room numbers Opportunity to get to know your flatmates before they move inTell me about LeedsWhy I am only enrolled on half my modules?How do I see my timetable?Online issues and concerns shared along with resolutions Just need some help with stuff pleaseHow much money will I need for Freshers, to eat..InsuranceWireless internet access
  • Tweeting and posting their own news releases to Twitter and FacebookPublicising what the Media has to say to reiterate a good message
  • Manchester Met
  • University of Texas at Austin = University =
  • information about your universityup and coming eventscampus maps and directionslibrary recordstimetablescontactslatest news and important alerts discussionsNew assignmentsCourse contentStudy group updatesGrades
  • Transcript

    • 1. Changing Perceptions: Social Networking
      Sue Beckingham and Jayne Evans
      Sheffield Hallam University
      Yorkshire Regional AUA Conference Nov 2009University of Sheffield
    • 2. A Procrastinator’s Paradise?
      A Constructive Community for the Cyberliterate?
    • 3. an understanding of the term Social Media and what Social Networking means today
      an overview of the current thinking about the use of Social Networking and Social Media in Higher Education
      an insight in to the current student experience of Social Media and
      some practical ideas on how Social Media may be used in university.
      The aims of this session will be to provide:
    • 4. It is a term that is used to describe the various activities that integrate social interaction with mobile and internet technology, where users interact by
      sharing and discussing information.
      What do we mean by Social Media?
    • 5. No longer constrained to a desktop PC….
      Portable mobile technology:
      Laptops, Netbooks, Smart Phones, PDAs,
    • 6. Social networking: Facebook, MySpace, LinkedIn, Bebo, Friendster, Orkut.
      Social bookmarking: Delicious, Diigo, Stumbleupon.
      Social news: Digg, Reddit.
      Social photo/video sharing: YouTube, Flickr, Twitpic.
      Social Media
    • 7. Blogs and online journals: Wordpress, Typepad, Blogger, LiveJournal
      Microblogging: Twitter, Tumblr, Plurk
      Instant Messaging: MSN, AIM, QQ
      Social Media cont…
    • 8. Emerging Learning technologies: changing the way we learn and share information and the way we network.
      Social Media and Education
      Created using
      Educause Series: 7 Things You Should Know About...
    • 9. 1 in every 11 mins. of online activity is dedicated to Social Media
      Social Networks and Blogs are now the 4th most popular online activity
      67% of the global online population visits Social Networks and Blogs
      78% trust other consumers' recommendations on Blogs
      Mobile usage of Social Networking has grown by 249% in the UK and 156% in the US
      Source: LexisNexisAnalytics White Paper - The Influencer IndexFinding influence: uncovering the brand conversations that matter in the new media world
    • 10. What's out there?
      Web 2.0 Tools
      The second generation of the World Wide Web in which content is user-generated and dynamic.
      Web 2.0 encourages collaboration and communication between users.
    • 11. Question:
      What are your feelings/perceptions of
      Social Networking?
    • 12. Defined as web based services that allow individuals to:
      Construct a public or semi-public profile within a bounded system
      Articulate a list of other users with whom they share a connection
      View and traverse their list of connections and those made by others within the system
      Boyd and Ellison 2007Michigan State University
      Social Network Sites
    • 13. Connections can be based on
      Specific interests
      General interests
      Sport, Music, Books, Religion, Travel, Art, Online Games....
    • 14. Something for all ages
      Daily Visitors
      Official Min Age Requirement
    • 15. International
    • 16. Personal Interests
    • 17. Global Top 10: May 2009
      Accessed 4/5/09
    • 18. Global Top 10: September 2009
      Facebook up 1 place
      Accessed 6/9/09
    • 19. Global Top 10: November 2009
      Facebook up 1 place
      Accessed 1/11/09
    • 20. UK Top 10
      US Top 10
      Accessed 1/11/09
    • 21. International Top 10
      Accessed 1/11/09
    • 22. Growth
      Ofcom: The Communications Market Report 2009
    • 23. Can it be true?
      Social Media Revolution
    • 24. Current thinking in some sectors
      Fulbright and Laworski 6th Annual Litigation Trends Report 2009
    • 25. Student Union led discussions at Bournemouth University and University of West of England
      Campaigns to ban Facebook
      “We put our TV project groups on Facebook to do our work and brainstorm for ideas – it’s not used for socialising, so this needs to be taken into consideration,” she said. “It’s much simpler to use than Outlook or email lists as it’s a conversation everyone can look at and review.”
      “I come into university at 9am in the morning to work on my dissertation, thinking that I’ve finally beaten the crowd to the computers, and I still can’t get to them because people are on Facebook!”
      Peer-Assisted Learning (PAL) leaders also commented that they needed to use Facebook to contact their student groups as most students do not check their university emails
    • 26. Concerns about time spent on Facebook
      Encourage student suggestions
      designated easy-to-find "short stay" spots
      increase and promote wireless enabled areas to use their own laptops and web enabled phones
      signs to limit use during busy times
      Current thinking in HE
    • 27. Facebook: Course Alumni
      Twitter: Tweet alerts to news reports, websites, journal papers
      YouTube: Video presentations, Animation clips
      Academics using Social Networking
    • 28. Alumni Blogs
      Subject Specialist Blogs
      Blog directories
      Tapping in to the wisdom of the crowds
      Hospitality Alumni Network
      74 blogs 117884 posts 1810941 comments
    • 29. Learning and IT Services View
      “Sheffield Hallam prides itself on preparing students for the commercial world beyond study. Through using Google Apps, our students will become familiar with a set of tools which they are likely to encounter beyond their studies.” Aline Hayes, Director of Systems and Technology, Sheffield Hallam University
      "Google has far more resources and time to invest in developing email systems and collaborative tools than we do. With the money and time saved through the switch from our traditional in-house IT environment, we will be able to invest more in other areas where we can have a bigger impact in enhancing our students’ experiences.” Chris Sexton, Director of Corporate Information & Computing Service , University of Sheffield
      "Many students are already familiar with Google Mail from using it in their personal lives before they come to university and they have been extremely enthusiastic about the improved storage and user-friendly interface it delivers.”
    • 30. Access to a free suite of messaging and collaboration tools including:
      Coming soon: Google Wave
      Google Apps
    • 31. Google Wave
      What is a wave?
      A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
      A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
      A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.
    • 32. Social Media: from frivolous pastime
      to effective business tool?
      University presence on:
    • 33. Who's using Twitter?
      Accessed: 1/11/09
    • 34. How is it being used?
      Public events
      Library - student workshops
      Research news
      Promote focus groups
      Chief Exec messages
      PhD scholarships
      Open Day - student feedback*
      Open Day visitors
      Other Universities
      Student Union
      Times Higher
      British Library
      Local Council and individual Councillors
      Student Accommodation
    • 35. Socially using Facebook etc
      Learning and Teaching dialogic tools such blogs, wikis, social network sitesBut is there more?
      How are students using Social Media?
    • 36. Rate my Professors: Over 6000 Schools, 1 million Professors, 8 million opinions
      UCAS 'Yougo': Website where students can meet people doing their course or going to their uni
      The Student Room: A-Z of UK Universities
      teaching quality
      discussion threads
      What else is out there?
    • 37. A-Z of Universities and student written guides
      Open day Calendar
      Discussion Board - Current number of discussion threads:
      University of Hull 414
      University of Huddersfield 394
      Leeds Met University 836
      University of Leeds 2143
      University of Sheffield 2169
      Sheffield Hallam University 924
      The Student Room
      Accessed 17/10/09
    • 38. "Anyone doing Journalism?"
      "Tell me about Leeds!"
      "Enjoying uni but a bit lonely"
      "Just need some help with stuff please"
      "Find your flatmates"
      "Why am I only enrolled on half my modules?"
      Start a band?"
      "Is anyone going to Huddersfield?"
      Power of the Student Voice
    • 39. Student engagement
      #FOF = Funding our future
    • 40. Free online platforms to create your own social network
      Blog tool
      Discussion Forum
      Staff Social Networks
      • Enterprise microblogging
      • 41. Employee profile
      • 42. Discussion Board
      • 43. Group collaborations
      • 44. Access from mobile phone
    • 10 highlights of how universities are sharing information with students using social media
      How could Universities use Social Media?
      Adapted from: Mashable The Social Media Guide
    • 45. 1. Gathering and sharing information
    • 46. 2. Showcasing student and faculty work
    • 47. Reporting an event using:
      Live streaming video
      Types of events
      Open seminars or lectures
      Student led conferences
      Student sporting events
      3. Providing a platform to broadcast events
    • 48. 4. Emergency notification
      How many students choose to read their Facebook email over University?
      University of Minnesota
    • 49. 5. Connecting people
      University of Michigan
      65,709 Fans and growing…
      Sheffield Hallam University 4170 fans
    • 50. Connecting directly with your audience
      RSS feed
      Videoand on site TV
      6. Producing, not just promoting
      "Blair lecture: one of many Family Weekend events"
    • 51. 7. Creating a dialogue and communicating to students
      Student blogs and public comment posts
      Northumbria University
      University of Texas
    • 52. 'Stanford Open Office Hours' comes to Facebook
      Begins with an introductory video from a faculty member inviting questions from participants
      They post questions and comments
      In subsequent weeksthe professor will answer questions ona second video
      44,355 fans
      8. Facebook Office Hours
    • 53. 9. Coaching for the spotlight
    • 54. 10. Getting wired via mobile
    • 55. Consider 3 ways you might practically use
      Social Media in your roles
      Group Activity
    • 56. Boyd, D. M. and Ellison, N. B. (2007) Social Network Sites: Definition, History and Scholarship. [Online] Available at:
      Educause (2009) EDUCAUSE Learning Initiative's (ELI's) 7 Things You Should Know About... series [Online] Available at:
      Fulbright and Jaworski (2009) Fulbright's 6th Annual Litigation Trends Survey Report [Online] Available at:
      LexisNexis (2009) Finding influence: uncovering the brand conversations that matter in the new media world [Online] Available at:
      Ling, R. (2008) New Tech New Ties, London: MIT Press
      Ofcom (2009) The Communications Market Report [Online] Available at: