Building Your Professional Online Presence

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Building your professional online presence: How will you make YOUR mark?

The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore timely to consider how social media can be used to develop a professional online presence and help you stand out from the crowd.

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  • http://firstmonday.org/ojs/index.php/fm/article/view/3171http://tallblog.conted.ox.ac.uk/index.php/2013/06/05/vandrmapping/
  • http://geography.oii.ox.ac.uk/2013/09/age-of-internet-empires/
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  • David Walker @rdjwalker
  • David Walker @rdjwalker
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  • http://www.highfliers.co.uk/download/GMReport13.pdf
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  • Michael Warshafsky @mike_warshafsky
  • Building Your Professional Online Presence

    1. 1. Building Your Professional Online Presence How will YOU make your mark? Sue Beckingham | @suebecks Sheffield Hallam University #GradWithMore
    2. 2. Aims are to: • Introduce the concept of a professional digital footprint • The professional use of social networking channels • Developing your own professional online presence
    3. 3. How can social media help you to develop your professional online presence?
    4. 4. http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/
    5. 5. The world is getting smaller as more social communication tools connect us
    6. 6. AND to continue this dialogue face to face CREATORS CURATORS CRITICS CONVERSATIONALISTS COLLABORATORS COMMUNICATORS Social Media EMPOWERS individuals to become digital:
    7. 7. PERSONAL (social) PROFESSIONAL Adapted by Sue Beckingham from Digital Visitors and Residents Mapping Process - Dave White, University of Oxford 2013
    8. 8. Where you 'visit' or 'reside' online An exemplar of what this might look like completed. PERSONAL PROFESSIONAL EMAIL EMAIL TWITTER BLOG A BLOG B FACEBOOK GROUP FACEBOOK LINKEDIN GOOGLE+ SEARCHING PINTEREST
    9. 9. How are others using the Internet? Graham and De Sabbata, Oxford Internet Institute 2013
    10. 10. What happens online in 60 seconds?
    11. 11. http://www.alexa.com/topsites/global will find the digital footprint you leave behind! Be mindful of how people search for information
    12. 12. Social media ranks highly
    13. 13. People searches every day 2013
    14. 14. Social sites are also used as search engines…
    15. 15. Avoid being mistaken for someone else with your name. Beware of your Digital Doppelgänger! Politician Musician Filmmaker Brewery Explorer but it could be worse...
    16. 16. Your DIGITAL FOOTPRINT YOUR responsibility
    17. 17. 5.7 billion professionally oriented searches were carried out in 2012 on LinkedIn 11 thousand within 60 seconds
    18. 18. Sorry… There’s no magic ticket How to take this to a professional level?
    19. 19. You need to make time and be...
    20. 20. What I am known for (outer) What I stand for (inner) Build a professional identity
    21. 21. 1. Follow selectively 2. Browse Engage Share Amplify 3. Consider your online ‘voice’ 4. Build your online reputation and digital presence Tips
    22. 22. Wanted: Graduates Find out how potential employers in your discipline are now using social networks such as Twitter and LinkedIn to search for Graduates and promote job and internship opportunities Be proactive
    23. 23. http://www.highfliers.co.uk/download/GMReport13.pdf Annual review of graduate vacancies and starting salaries at Britain's leading employers
    24. 24. Where Employers promoted Graduate Recruitment 2012-2013 71% more emphasis on the use of social media than in previous years (High Fliers 2013)
    25. 25. JOB SEARCH Internet Events Newspaper Recruitment Agency Social Networking Career Fairs Networking CV Distribution Making connections
    26. 26. Connected Author Connected Publisher Connected Conversationalist Strategic Disconnector A curious, lifelong pursuer of ingenious solutions Being connected isn’t just for socialising; it’s a life skill. (Davis 2013) Essential know-how for the well-connected Student
    27. 27. Visualisation of LinkedIn Connections
    28. 28. It’s not what you know, it’s no longer simply who you know, its all about WHO knows
    29. 29. Follow Companies
    30. 30. http://www.linkedin.com/studentjobs
    31. 31. The LinkedIn button on Company job web pages
    32. 32. Be aware there's more to Twitter than cute cats, celebrities and what we had for breakfast...
    33. 33. http://jobs.theguardian.com/twitterfeeds/ http://jobs.theguardian.com/jobs/graduate/
    34. 34. http://socialmedia4us.wordpress.com/ Consider writing your own Blog
    35. 35. Use a personal Blog and start your own 'Idea Dump' e-notebook for ideas and information as you come up with them. Tag them by topic for easy searching later. Personal (private) blogging
    36. 36. Standing out from the Crowd
    37. 37. Sara Green
    38. 38. Phillippe Dubost
    39. 39. Matthew Epstein
    40. 40. Kelsey Trabue
    41. 41. Jonathan Frost
    42. 42. Christopher Spurlock
    43. 43. Michael Warshafsky
    44. 44. Social media resources for students We've put together some guides for using social media while you're a student at Sheffield Hallam. You can find them at: http://go.shu.ac.uk/socialmedia, or by going to the Learning Essentials tab in shuspace, and looking in the Resources for Learning section.
    45. 45. Social media resources for students http://go.shu.ac.uk/socialmedia
    46. 46. "Unless you try to do something beyond what you have already mastered, you will never grow." Ralph Waldo Emerson
    47. 47. Building Your Professional Online Presence How will YOU make your mark? The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore timely to consider how social media can be used to develop a professional online presence and help you stand out from the crowd. Sue Beckingham | @suebecks

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