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Social Media for the      Terrified The Donut Theory          Sue BeckinghamThe Annual AUA Conference, University of Manch...
What does social media mean to            you?       Make a list of any  social media tools you have          1. heard of ...
http://www.threeshipsmedia.com/social-media-and-donuts/
Just some of the currently          popular    Social Media tools
Social NetworkingIt’s been around for a very long time!           The Notificator… Social Networking ‘1935 style’ To aid p...
hat we see now is merely a progressio    to having conversations online                   the corporate                   ...
Social Media are  Technologies that enablecommunication, collaboration,  participation and sharing.      Hughes A, 2009 fo...
Social Media isa tool            a medium                an ecology• for             • for facilitating      • for enablin...
Social Media enables online       conversations
Social bookmarks          Comment and ReputationPictures                    Wisdom of the CrowdsLivecasting               ...
What social media should I          use?      Its about choosing the right       tools or strategies for the     context a...
http://socialmedia4us.wordpress.com/
Social MediaCommunication and CollaborationSocial Collaboration        refersto processes that help multiplepeople interac...
Different types of    involvement           •   Creators           •   Conversationalists           •   Critics           ...
Develop your personal    learning network (PLN)By using a variety of social media tools to   connect and network with peop...
The added social value >• Enables and provides support for learning• Can increase the effectiveness of learning• Can incre...
The AUA Community  LinkedIn group
Google+
Twitter
My PLNQuick answers        Current developments
My PLNCollaborative projects       Sharing resources
+ My PLS  (My Personal Learning Space)My blog is somewhere to keep and record:• A record of achievements• A ‘happy file’• ...
A reflective diaryYou may want to consider:• What went well and why?• What didn’t go so well and why?• What did you learn?...
Your Expertise      Groups, Polls, Q&As      Share your portfolio,        blog, website      Communicate updates        of...
Promote events
Creative OnlineCV/Resume/Portfolio       Video
AUA CPD Framework         Professional Behaviours•   Managing self and personal skills•   Delivering excellent service•   ...
Managing self and     personal skills                Reflection, SWOTManaging self     analysis and actionand personal    ...
Delivering excellent      serviceDelivering             Seek expert advice:excellent     LinkedIn service              Q...
Finding innovative        solutions             Arranging a meeting               across multiple               department...
Embracing change            Getting to knowEmbracing     members of a new change       team or university;              ex...
Using resources            Developing and sharing              online information  Using       using socialResources      ...
Providing direction            Sharing examples ofProviding              good practice:direction    Slideshare           ...
Developing self             and others                   Horizon scanning,                     keeping abreast of  Develop...
Working with people               Sharing ideas:Working with  people        Blogs                Wikis                G...
Achieving results            Collaborative projects:Achieving    Skype results             Google+             Google D...
Using the social media cards consider how any of these tools   could be of use to you when       developing your own     p...
Sue Beckingham        s.beckingham@shu.ac.uk       http://twitter.com/suebecks               (@suebecks) http://uk.linkedi...
Social Media for the Terrified
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Social Media for the Terrified

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Social Media for the Terrified: The Donut Theory
Presentation at the Annual AUA Conference 2012 at the University of Manchester

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  • http://www.threeshipsmedia.com/social-media-and-donuts/
  • The Notificator http://www.guardian.co.uk/technology/2010/jun/15/the-notificator-precursor-of-twiitter
  • John Hill - Michigan State University Alumni Association Director of Alumni Career Services  http://www.youtube.com/watch?v=4KyzfAz365w
  • http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume40/SocialSoftwareandtheFutureofCo/157953
  • Solis and Thomas (2009) http://www.theconversationprism.com
  • Exemplar blog created for BA Journalism
  • Jane Hart http://c4lpt.co.uk/social-learning/Diana Oblinger http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume47/CollaborationASparkforInnovati/247696
  • http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
  • George Siemens (2003)http://www.elearnspace.org/Articles/wholepicture.htm
  • Examples of free blog toolshttp://wordpress.com/http://blogger.comhttp://www.tumblr.com/https://posterous.com/
  • http://www.linkedin.com/homehttps://twitter.com/http://www.quora.com/
  • http://cpdframework.aua.ac.uk/
  • Further examples linking behaviours and social media tools
  • Activity – Set of 16 different social media tools
  • Transcript of "Social Media for the Terrified"

    1. 1. Social Media for the Terrified The Donut Theory Sue BeckinghamThe Annual AUA Conference, University of Manchester
    2. 2. What does social media mean to you? Make a list of any social media tools you have 1. heard of 2 use yourself
    3. 3. http://www.threeshipsmedia.com/social-media-and-donuts/
    4. 4. Just some of the currently popular Social Media tools
    5. 5. Social NetworkingIt’s been around for a very long time! The Notificator… Social Networking ‘1935 style’ To aid persons who wish to inform friends of their whereabouts. Image source: The Guardian
    6. 6. hat we see now is merely a progressio to having conversations online the corporate office the water cooler the staff canteen the bar
    7. 7. Social Media are Technologies that enablecommunication, collaboration, participation and sharing. Hughes A, 2009 for JISC
    8. 8. Social Media isa tool a medium an ecology• for • for facilitating • for enabling a augmenting social "system of human social connection people, and and practices, collaborative information values and abilities interchange technologies in a particular local environment" Suter, Alexander and Kaplan, 2005
    9. 9. Social Media enables online conversations
    10. 10. Social bookmarks Comment and ReputationPictures Wisdom of the CrowdsLivecasting Q and AsVirtual Worlds CollaborationWiki Social CommerceMusic Blog PlatformsEvents Blogs/ConversationsDocument/Content Social CurationsCRM StreamsVideo NicheworkingLocation DIY and Custom SocialReviews and Ratings NetworksBusiness Networking Discussion Boards andDashboards ForumsListening and Targeting Social Networks
    11. 11. What social media should I use? Its about choosing the right tools or strategies for the context and practical issue you want to address
    12. 12. http://socialmedia4us.wordpress.com/
    13. 13. Social MediaCommunication and CollaborationSocial Collaboration refersto processes that help multiplepeople interact and shareinformation to achieve any commongoal.Jane Hart Collaboration can increase knowledge, accelerate learning, and spur innovation. It allows us to integrate diverse talents and experiences while avoiding duplication. Diana Oblinger
    14. 14. Different types of involvement • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators • Inactives
    15. 15. Develop your personal learning network (PLN)By using a variety of social media tools to connect and network with people who you share similar interests or goals
    16. 16. The added social value >• Enables and provides support for learning• Can increase the effectiveness of learning• Can increase access to learning.• Allows people to connect with each other in spite of geographical distances• Provides a forum and permission to participate• It complements face to face communication Adapted from George Siemens http://www.elearnspace.org
    17. 17. The AUA Community LinkedIn group
    18. 18. Google+
    19. 19. Twitter
    20. 20. My PLNQuick answers Current developments
    21. 21. My PLNCollaborative projects Sharing resources
    22. 22. + My PLS (My Personal Learning Space)My blog is somewhere to keep and record:• A record of achievements• A ‘happy file’• A reflective diary
    23. 23. A reflective diaryYou may want to consider:• What went well and why?• What didn’t go so well and why?• What did you learn?• What might you need to learn?
    24. 24. Your Expertise Groups, Polls, Q&As Share your portfolio, blog, website Communicate updates of new blog posts, events Raise and answer questions
    25. 25. Promote events
    26. 26. Creative OnlineCV/Resume/Portfolio Video
    27. 27. AUA CPD Framework Professional Behaviours• Managing self and personal skills• Delivering excellent service• Finding innovative solutions• Embracing change• Using resources• Providing direction• Developing self and others• Working with people• Achieving results
    28. 28. Managing self and personal skills Reflection, SWOTManaging self analysis and actionand personal skills planning:  Personal blog
    29. 29. Delivering excellent serviceDelivering Seek expert advice:excellent  LinkedIn service  Quora
    30. 30. Finding innovative solutions Arranging a meeting across multiple departments, Findinginnovative campuses, solutions universities:  Wiki Virtual attendance at a conference:  Twitter
    31. 31. Embracing change Getting to knowEmbracing members of a new change team or university; exploring new opportunities:  LinkedIn groups  Yammer
    32. 32. Using resources Developing and sharing online information Using using socialResources bookmarking tools:  Diigo  Delicious
    33. 33. Providing direction Sharing examples ofProviding good practice:direction  Slideshare  Twitter  LinkedIn  Yammer
    34. 34. Developing self and others Horizon scanning, keeping abreast of Developing current developmentsself and others in sector:  RSS: updates for web pages and blogs  LinkedIn  Other people’s blogs
    35. 35. Working with people Sharing ideas:Working with people  Blogs  Wikis  Google Docs
    36. 36. Achieving results Collaborative projects:Achieving  Skype results  Google+  Google Docs
    37. 37. Using the social media cards consider how any of these tools could be of use to you when developing your own personal CPD plan andPLN (personal learning network)
    38. 38. Sue Beckingham s.beckingham@shu.ac.uk http://twitter.com/suebecks (@suebecks) http://uk.linkedin.com/in/suebeckingham http://gplus.to/suebecks
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