Social Media for the Terrified
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Social Media for the Terrified



Social Media for the Terrified: The Donut Theory

Social Media for the Terrified: The Donut Theory
Presentation at the Annual AUA Conference 2012 at the University of Manchester



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  • The Notificator
  • John Hill - Michigan State University Alumni Association Director of Alumni Career Services
  • Solis and Thomas (2009)
  • Exemplar blog created for BA Journalism
  • Jane Hart Oblinger
  • George Siemens (2003)
  • Examples of free blog tools
  • Further examples linking behaviours and social media tools
  • Activity – Set of 16 different social media tools

Social Media for the Terrified Social Media for the Terrified Presentation Transcript

  • Social Media for the Terrified The Donut Theory Sue BeckinghamThe Annual AUA Conference, University of Manchester
  • What does social media mean to you? Make a list of any social media tools you have 1. heard of 2 use yourself
  • Just some of the currently popular Social Media tools
  • Social NetworkingIt’s been around for a very long time! The Notificator… Social Networking ‘1935 style’ To aid persons who wish to inform friends of their whereabouts. Image source: The Guardian
  • hat we see now is merely a progressio to having conversations online the corporate office the water cooler the staff canteen the bar
  • Social Media are Technologies that enablecommunication, collaboration, participation and sharing. Hughes A, 2009 for JISC
  • Social Media isa tool a medium an ecology• for • for facilitating • for enabling a augmenting social "system of human social connection people, and and practices, collaborative information values and abilities interchange technologies in a particular local environment" Suter, Alexander and Kaplan, 2005
  • Social Media enables online conversations
  • Social bookmarks Comment and ReputationPictures Wisdom of the CrowdsLivecasting Q and AsVirtual Worlds CollaborationWiki Social CommerceMusic Blog PlatformsEvents Blogs/ConversationsDocument/Content Social CurationsCRM StreamsVideo NicheworkingLocation DIY and Custom SocialReviews and Ratings NetworksBusiness Networking Discussion Boards andDashboards ForumsListening and Targeting Social Networks
  • What social media should I use? Its about choosing the right tools or strategies for the context and practical issue you want to address
  • Social MediaCommunication and CollaborationSocial Collaboration refersto processes that help multiplepeople interact and shareinformation to achieve any commongoal.Jane Hart Collaboration can increase knowledge, accelerate learning, and spur innovation. It allows us to integrate diverse talents and experiences while avoiding duplication. Diana Oblinger
  • Different types of involvement • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators • Inactives
  • Develop your personal learning network (PLN)By using a variety of social media tools to connect and network with people who you share similar interests or goals
  • The added social value >• Enables and provides support for learning• Can increase the effectiveness of learning• Can increase access to learning.• Allows people to connect with each other in spite of geographical distances• Provides a forum and permission to participate• It complements face to face communication Adapted from George Siemens
  • The AUA Community LinkedIn group
  • Google+
  • Twitter
  • My PLNQuick answers Current developments
  • My PLNCollaborative projects Sharing resources
  • + My PLS (My Personal Learning Space)My blog is somewhere to keep and record:• A record of achievements• A ‘happy file’• A reflective diary
  • A reflective diaryYou may want to consider:• What went well and why?• What didn’t go so well and why?• What did you learn?• What might you need to learn?
  • Your Expertise Groups, Polls, Q&As Share your portfolio, blog, website Communicate updates of new blog posts, events Raise and answer questions
  • Promote events
  • Creative OnlineCV/Resume/Portfolio Video
  • AUA CPD Framework Professional Behaviours• Managing self and personal skills• Delivering excellent service• Finding innovative solutions• Embracing change• Using resources• Providing direction• Developing self and others• Working with people• Achieving results
  • Managing self and personal skills Reflection, SWOTManaging self analysis and actionand personal skills planning:  Personal blog
  • Delivering excellent serviceDelivering Seek expert advice:excellent  LinkedIn service  Quora
  • Finding innovative solutions Arranging a meeting across multiple departments, Findinginnovative campuses, solutions universities:  Wiki Virtual attendance at a conference:  Twitter
  • Embracing change Getting to knowEmbracing members of a new change team or university; exploring new opportunities:  LinkedIn groups  Yammer
  • Using resources Developing and sharing online information Using using socialResources bookmarking tools:  Diigo  Delicious
  • Providing direction Sharing examples ofProviding good practice:direction  Slideshare  Twitter  LinkedIn  Yammer
  • Developing self and others Horizon scanning, keeping abreast of Developing current developmentsself and others in sector:  RSS: updates for web pages and blogs  LinkedIn  Other people’s blogs
  • Working with people Sharing ideas:Working with people  Blogs  Wikis  Google Docs
  • Achieving results Collaborative projects:Achieving  Skype results  Google+  Google Docs
  • Using the social media cards consider how any of these tools could be of use to you when developing your own personal CPD plan andPLN (personal learning network)
  • Sue Beckingham (@suebecks)