Volleyball England- Promoting an Event 11th Sept 2010
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Volleyball England- Promoting an Event 11th Sept 2010

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Volleyball England- Promoting an Event 11th Sept 2010 Presentation Transcript

  • 1. Promoting a successful event Sue Anstiss September 2010
  • 2. Promote PR background & approach
  • 3. Who we’re working for right now
  • 4. What we do for them...
    • Media relations
    • Social media and online PR
    • PR and social media training
    • Internal communications
    • Event management
    • Professional marketing
    • Copywriting
    • Sponsorship strategy & activation
    • Media promotions
  • 5. Objectives for today
    • Where is your audience
    • How to reach them
    • Media relations - Writing a press release
    • Strong imagery
    • Posters, leaflets and adverts
    • Social media
    • Your marketing plan
  • 6. How do we get started?
  • 7. Have a strategy
  • 8. 5 simple steps to communication success… Confirm objectives Establish targets Routes to market Identify the stories Deliver your activity
  • 9. Target Audience
  • 10. Who & where are your audience ? How can you reach them?
  • 11. Target Media
  • 12. Targeting print media Local press Families & youth
  • 13. Targeting online media
  • 14. Targeting online media & bloggers
  • 15. Targeting broadcast media
  • 16. Other routes to your targets
  • 17. Targeting local schools
    • Secondary Schools
    • Kendrick School
    • Reading School
    • Deneford Secondary School
    • The Piggott School
    • Bulmershe Comprehensive School
    • Reading Girl’s School
    • Reading Boy’s School
    • Little Health School
    • Chiltern Edge School
    • The Abbey School
    • Oxford Road Community School
    • Colleges
    • Waingels College
    • Queensland College London
    • Thames College Berkshire
    • The REP College
    • The Chiltern College
    • Primary Schools
    • Radstock Primary School
    • Alfred Sutton Primary School
    • Emmer Green Primary School
    • Crazies Hill C Of E Primary School
    • The Ridgeway Primary School
    • Shinfield Infant School
    • Universities
    • Thames Valley University
    • University of Reading
  • 18. Targeting youth groups
  • 19. Targeting health clubs
  • 20. Media relations Why editorial?
  • 21.
    • Keep it simple
    • 5 Ws
    • Clear title
    • Write for the audience
    • What’s your ‘hook’
    • Avoid jargon
    • Include a quote
    • Contact details
    • Respect deadlines
    • Proof read
  • 22. PRESS RELEASE: <Date> TITLE P1 - 5 Ws + 1 H What, When, Why, Where, Who, How P2 - More detail about the event P3 - Quote P4 – Conclusion, call to action ~ Ends ~ Words: <Insert> Your contact details Editor’s notes
  • 23. Practical Writing a press release
  • 24. The options….. Photo call notice Professional shots for free + Risk nobody turning up - Professional High quality shots + Cost - DIY Free + Shots may be poor quality - Imagery
  • 25.  
  • 26. What makes a good photo?
  • 27.  
  • 28.  
  • 29.  
  • 30.  
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  • 33.  
  • 34.  
  • 35.  
  • 36. Marketing materials
  • 37.
    • Use the right tools
    • Look at other posters
    • Appeal to target audience
    • Impactful visual & design
    • Bold headline
    • Readable fonts
    • Call to action
    • Keep it simple
  • 38.  
  • 39. Affordable online imagery
  • 40. Practical Designing a poster
  • 41. Social Media
  • 42.  
  • 43.  
  • 44. VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
  • 45.  
  • 46.
    • Photos
    • Events
    • Video
    • Comments
    • Groups
    • Messages
    • Pages
    • Applications
  • 47.
    • Page not a group
    • Attract ‘fans’
    • Think ‘social’
    • Appealing content
    • Engage, entertain, educate
    • Update regularly
    • Consider facebook ads?
    Facebook for business
  • 48.  
  • 49.  
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  • 51.
    • 01628 630363
    • 07973 236393
    • sue@promotepr.com
    • www.promotepr.com
    • www.twitter.com/sueanstiss
    • www.linkedin.com/in/sueanstiss
    • Copthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS
    More information