<ul><li>Social Media - New Ways  </li></ul><ul><li>To Connect With Your Customers </li></ul>
 
The old communication model  was a   monologue.
The new communication model is a   dialogue.
2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS   Nielsen, Global Faces & Networked Places, 2009  Photo by sin...
VISITING SOCIAL SITES IS NOW THE 4 th  MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Netw...
But how do we get started?
1. Have a strategy
Photo by Utne.com HOPE IS NOT A STRATEGY.
 
2. Listen
 
3. Engage
4. Share stuff
Relinquish control
 
5. Measure results
Free  Analytics
Paid for analysis Level 3 Level 1 Level 2
 
 
Some tools to get started…
 
500 million   users 100+ million   mobile WORLDWIDE
Over   24 million   users 11+ million   daily UK STATS
 
Photos Events Video Comments Groups Messages Pages Applications
Over 55 million members  In over 200 countries around the world  A new member joins LinkedIn every second
 
200,000,000   blogs
1.2 billion Tweets – in January 2010
tools
 
 
 
 
 
100,000,000  The number of YouTube videos viewed per day
<ul><li>83%  </li></ul>have watched video clips
 
Geo-location  services
 
Branded geo-location services
 
 
 
Sue Anstiss   01628 630363 sue@promotepr.com  www.promotepr.com  @sueanstiss  /in/sueanstiss Discount Code: FIA 14710
Upcoming SlideShare
Loading in …5
×

Sue anstiss social media presentation july 2010 - final

699
-1

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
699
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • To understand the context for social media you need to understand that there has been a big change in the way businesses market themselves. Many of you may have just seen Seth Godin’s presentation. He coined the phrase ‘interruption marketing’ for the way in which in the past companies have tried to reach their customers by interrupting what they are watching or listening to and blasting a message at them. The way in which companies will communicate with their customers in the coming years has completely changed. Now longer will it be a matter of ‘pushing’ information out to people. It’s now a matter of ‘pulling’ them to you. And you do this by sharing information.
  • You share and create relationship and dialogue with your customers
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • The key is to share a lot and when you think you have then share some more. That might be on your site or on Facebook etc
  • Forget control. This is about enabling conversations, facilitating connections &amp; “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
  • When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD.
  • When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD.
  • When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD.
  • There are a whole range of tools available to clubs to help maximise this opportunity.
  • And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen&apos;s latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook.  Furthermore, the report notes that, if recent trends were to continue, &amp;quot;by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds.&amp;quot;
  • And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen&apos;s latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook.  Furthermore, the report notes that, if recent trends were to continue, &amp;quot;by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds.&amp;quot;
  • And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen&apos;s latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook.  Furthermore, the report notes that, if recent trends were to continue, &amp;quot;by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds.&amp;quot;
  • Research from Universal McCann shows that of those using the internet 73% have read a blog
  • Even your congress is now on YouTube
  • 55% have used sites like Fllickr and Picasso to upload photos
  • Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and
  • You Tube continues to grow rapidly – it’s incredible to think it only launched in 2006 and yet in January this year over 100 million Americans watched videos on YouTube. 13 hours of video are uploaded every minute on YouTube --- so in the time we’re presenting that’s …. MPs now on YouTube How many of you have uploaded videos onto You Tube for your club or your brands Anyone want to share success stories of how they use it? You may have seen the example that follows before as it’s now been viewed by 100 million times. But when it was first launched it was quite simply a video to raise profile for this obscure product…
  • 83% of those using the internet have watched video clips
  • 83% of those using the internet have watched video clips
  • Sue anstiss social media presentation july 2010 - final

    1. 1. <ul><li>Social Media - New Ways </li></ul><ul><li>To Connect With Your Customers </li></ul>
    2. 3. The old communication model was a monologue.
    3. 4. The new communication model is a dialogue.
    4. 5. 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
    5. 6. VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
    6. 7. But how do we get started?
    7. 8. 1. Have a strategy
    8. 9. Photo by Utne.com HOPE IS NOT A STRATEGY.
    9. 11. 2. Listen
    10. 13. 3. Engage
    11. 14. 4. Share stuff
    12. 15. Relinquish control
    13. 17. 5. Measure results
    14. 18. Free Analytics
    15. 19. Paid for analysis Level 3 Level 1 Level 2
    16. 22. Some tools to get started…
    17. 24. 500 million users 100+ million mobile WORLDWIDE
    18. 25. Over 24 million users 11+ million daily UK STATS
    19. 27. Photos Events Video Comments Groups Messages Pages Applications
    20. 28. Over 55 million members In over 200 countries around the world A new member joins LinkedIn every second
    21. 30. 200,000,000 blogs
    22. 31. 1.2 billion Tweets – in January 2010
    23. 32. tools
    24. 38. 100,000,000 The number of YouTube videos viewed per day
    25. 39. <ul><li>83% </li></ul>have watched video clips
    26. 41. Geo-location services
    27. 43. Branded geo-location services
    28. 47. Sue Anstiss 01628 630363 sue@promotepr.com www.promotepr.com @sueanstiss /in/sueanstiss Discount Code: FIA 14710

    ×