Step into Social Media Woodley Town Council - 16 May 2012 - finalPresentation Transcript
Step intoSocial Media Sue Anstiss, Promote PR
Our current clients
• Quick bit about you...• Your experience of social media?• What you’d like from today?
1752 1916 1930’s 1970 2012First newspaper Radio TV Computerpublished
The old communication modelwas a monologue.
The average person is exposed to 3000 advertising messages/day
The new communication modelis a dialogue.
Social media... People using tools (like blogs and video) & sites (like Facebook and Flickr) to share contentand have conversations online.
How can Social Media be used?It’s not just marketing…• Generating sales leads• Product development• Customer support• Internal knowledge• Market & customer feedback• Rapid sharing• Executive leadership & visibility• Branding
o 91% say consumer reviews are their top aid to buying decisionso 87% trust a friend’s recommendation over critic’s reviewo People are 3 times more likely to trust peer opinions over advertising for purchasing decisions * Slide courtesy of Digital Influence Group
Over half the NBA’s players (220+) are on Twitter
But how do we get started?
Have a strategy
HOPE IS NOT ASTRATEGY. Photo by Utne.com
o Find where your audience is participating and indentify the influencerso Read blogso Google your company name & your competitiono Use free tools that can help you listen
Free analytics to measure success
Paid for analysisLevel 1 Level 2 Level 3
social > mediaH i n t : S h a r e s o m e s t u f f .
o Don’t be afraid to shareo Make your content easy to shareo Think like a contributor & not a marketer
o Don’t try to delete or remove criticismo Listen to your detractorso Admit your shortcomingso Work openly towards an explanation and solution
Some tools to consider
UK STATS 30 million usersOver15+ million daily
o Facebook ads give you the ability to advertise directly to specific demographic groups
o Locationo Ageo Sexo Keywords (appear in your users profile)o Educationo Workplaceo Relationship statuso Relationship interestso Languages
Add the ‘like button’ to yourwebsite and emails
Make you website more social by integrating with Facebook
1. Create a page to promote your brand2. Attract more fans with tools3. Encourage a discussion and participate frequently4. Share and add value for your fans5. Have a clear plan for content
1. Create a page and fail to maintain it2. Use hard sell approach & talk too much about yourself3. Censor comments4. Spam fans with too frequent messages5. Believe that ‘if you build it they will come’
Over 55 million members In over 200 countries around the worldA new member joins LinkedIn every second
Using video for business 10 great ideas!
4,000,000,000The number of photos archived on Flickr.com
Nike collects consumergenerated #makeitcount photos submitted via social media
73%of active online users have read a blogSource: Universal McCann Comparative Study on Social Media Trends April 2008
Who I follow…
1. Find and share useful content2. Pose questions and reply to others3. Keep it fun - put a friendly face on your brand4. Use a photo and keep your bio complete & updated5. Know what people are saying about your brand
DON’T…1. Sound like a press release – you’re in a social space2. Spam with constant links to your website3. Post useless information – who cares what you had for lunch4. Worry that you don’t have many followers… it takes time5. Follow thousands of people just to get more followers
And don’t forget...1. Photo posts... ...receive 50% more impressions than any other post type or media type2. Quotes ... ...provide 22% more interactions when compared to all post types3. Questions... ...generate almost twice as many comments as any other post type4. Links... ...are 87% more likely to be shared than any other type of post Source: Roost.com Study evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries
IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
HOWEVER, IF YOUR CUSTOMERSERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
Some reading material...
Sue Anstiss 01628 630363 email@example.com @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.comGrateful thanks for help with my slides to: http://bonafidemarketinggenius.com