Step Into Social Media Slides From The Workshop January 19, 2010

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Slides to accompany our half day workshop - Step into Social Media

Slides to accompany our half day workshop - Step into Social Media

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  • Thanks Well Katie has talked about how you get the most from communicating with staff and members within the club and I am going to look at how you can make the most of the tools now available to reach members when they are not in the club. One of the things that operators have talked about for many years is trying to extend clubs outside the physical walls of a club to create more of a community. The incredible growth in social media in recent years means there are now incredible opportunities for clubs to engage with their members on a regular basis creating Valuable relationships that will ultimately create long term memberships. With so many hundreds of social networking applications now available its simply a matter of your choosing how you want to communicate with your members. In this part of the session I am going to explore how you might use Web 2.0 and the area of social networking to communicate with your members and potential members. Clearly, in the 30 minutes I have left it would not be possible to examine the massive range of tools that exist, but what I plan to do is to highlight why you should be using social networking if you’re not already, give you some tips for getting started and some golden rules to follow to ensure you get the most from this opportunity.
  • Many of you may have just seen Seth Godin’s presentation. He coined the phrase ‘interruption marketing’ for the way in which in the past companies have tried to reach their customers by interrupting what they are watching or listening to and blasting a message at them. The way in which companies will communicate with their customers in the coming years has completely changed. Now longer will it be a matter of ‘pushing’ information out to people. It’s now a matter of ‘pulling’ them to you. And you do this by sharing information.
  • There are a whole range of tools available to clubs to help maximise this opportunity.
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • social media is about sociology and less about technology
  • In terms of some simple tips and rules for how you go about communicating with your members via social media this phrase sums it up for me…‘Giving Back is the New Black’. This follows through all you do in new media and here are a few examples…
  • And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook.  Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
  • 19 January 2010
  • 19 January 2010
  • Even your congress is now on YouTube
  • Even your congress is now on YouTube
  • And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook.  Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."

Transcript

  • 1. Sue Anstiss January 2010 ‘ Step into Social Media’ Slides from the workshop – January 19, 2010
  • 2.  
  • 3. First newspaper published Computer 1970 1752 1916 1930’s 2010 TV Radio
  • 4.  
  • 5.
    • Quick bit about you...
    • Your experience of social media?
    • What you’d like from today?
  • 6. The old communication model was a monologue.
  • 7. 3000 The average person is exposed to advertising messages/day
  • 8. The new communication model is a dialogue.
  • 9. What is social media?
    • People using tools (like blogs and video) & sites (like Facebook and Flickr) to share content and have conversations online.
  • 10. Why should we care
  • 11. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
  • 12. BECAUSE VISITING SOCIAL SITES IS NOW THE 4 TH MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
  • 13. Selectives Mavens Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter
  • 14. Engagement correlates with performance
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. But how do we get started?
  • 21.
    • Listen
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26. 2. Engage
  • 27. Immerse yourself in the conversations. (any or all of the above are a good place to start!)
  • 28. Relinquish control
  • 29. 3. Give generously
  • 30. Hint: Share some stuff.
  • 31.  
  • 32.  
  • 33.  
  • 34. 4. Have a strategy
  • 35.  
  • 36. 5. Measure results
  • 37. www.google.com/analytics
  • 38. Facebook offers unique analytics Standard Reporting Standard Impression, Clicks, Video Plays Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans
  • 39. Measuring your audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator
  • 40. Paid for analysis Level 3 Level 1 Level 2
  • 41. Questions so far
  • 42. The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
    (…just to name a few)
  • 43. The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
  • 44. The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
  • 45. 13 HOURS Picture from www.pujoproductions.net The amount of video uploaded to YouTube every minute.
  • 46. 100,000,000 The number of YouTube videos viewed per day
  • 47. 412.3 YEARS Photo by www.redbubble.com The length of time it would take to view every YouTube video
  • 48.
    • 83%
    have watched video clips
  • 49. Tom Dixon Will it Blend Video http://www.blendtec.com/willitblend/
  • 50. Using YouTube for business 10 great ideas!
  • 51. The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
  • 52.  
  • 53.
    • 57%
    • have joined
    • a social
    • network
  • 54. Over 47 million members In over 200 countries around the world A new member joins LinkedIn approximately every second
  • 55.  
  • 56. Photo’s Events Video Comments Groups Messages Pages Applications
  • 57. UK continues to add new users
    • Facebook adds 1m new accounts every 4-6 weeks approx
    * Source: Facebook internal data, Sep 2008 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days 18m
  • 58. A major reach vehicle in the UK
    • More people using Facebook than most traditional media
    18m Active Users (8.5m daily) 6.9m Listeners (RAJAR Q4 2008) 3.2m daily readers (ABC Feb 2009) 7m weekly viewers (BARB Dec 2008) 2m viewers (BARB Feb 2009) 547,000 circulation (ABC Feb 2009) 11.4m Viewers (BARB Feb 2008) 1.3m UK circulation, 733,000 London (ABC Feb 2009)
  • 59. The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
  • 60.  
  • 61. 3,600,000,000 The number of photos archived on Flickr.com - June 2009
  • 62.
    • 55% have uploaded photos
  • 63.  
  • 64. Using Flickr for business Another 10 great ideas!
  • 65. The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
  • 66. 200,000,000 blogs
  • 67. S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
  • 68.
    • 36% think more positively about companies that have blogs
  • 69. The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
  • 70. 29 million users 1,300% year on year growth Photo by twittermania.net
  • 71.  
  • 72. Who I follow…
  • 73.  
  • 74.  
  • 75. Some things to do
  • 76. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
  • 77. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
  • 78. IF YOUR REPEAT BUSINESS IS RUBBISH, SOCIAL MEDIA CAN HELP
  • 79. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
  • 80.
    • NEVER
    • FORGET
    • THE
    • BASIC
    • RULES
  • 81. RULE #1: LISTEN
  • 82. RULE #2. ENGAGE
  • 83. RULE #3 : BE GENEROUS
  • 84. RULE #4 : HAVE A STRATEGY
  • 85. Photo by Utne.com HOPE IS NOT A STRATEGY.
  • 86. RULE #5 : MEASURE
    • Audience
    • Engagement
    • Loyalty
    • Influence
    • Action
  • 87. Food for thought...
  • 88. “ Marketing”
  • 89. “ Advertising”
  • 90. “ Public Relations”
  • 91. “ Social Media Marketing”
  • 92. Testing the Methodology
  • 93. “ White Christmas”
  • 94. “ Gym Membership”
  • 95. Social Media Revolution video http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=related
  • 96.  
  • 97. Sue Anstiss 01628 630363 [email_address] www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com