View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Facebook offers unique analytics Standard Reporting Standard Impression, Clicks, Video Plays Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans
Measuring your audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator
More people using Facebook than most traditional media
18m Active Users (8.5m daily) 6.9m Listeners (RAJAR Q4 2008) 3.2m daily readers (ABC Feb 2009) 7m weekly viewers (BARB Dec 2008) 2m viewers (BARB Feb 2009) 547,000 circulation (ABC Feb 2009) 11.4m Viewers (BARB Feb 2008) 1.3m UK circulation, 733,000 London (ABC Feb 2009)