Step into Social Media Proactive West London  - 3rd July 2012- final
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Step into Social Media Proactive West London - 3rd July 2012- final

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  • Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
  • Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
  • The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
  • 83% of those using the internet have watched video clips
  • Research from Universal McCann shows that of those using the internet 73% have read a blog

Step into Social Media Proactive West London - 3rd July 2012- final Presentation Transcript

  • 1. Step intoSocial Media Sue Anstiss, Promot e PR
  • 2. Our current clients 2
  • 3. • Quick bit about you...• Your experience of social media?• What you’d like from today?
  • 4. 1752 1916 1930’s 1970 2012First newspaper Radio TV Computerpublished
  • 5. The old communication modelwas a monologue.
  • 6. The average person is exposed to 3000 advertising messages/day
  • 7. The new communication modelis a dialogue.
  • 8. Social media... People using tools (like blogs and video) & sites (like Facebook and Flickr) to share contentand have conversations online.
  • 9. How can Social Media be used?It’s not just marketing…• Generating sales leads• Product development• Customer support• Internal knowledge• Market & customer feedback• Rapid sharing• Executive leadership & visibility• Branding
  • 10. Over half the NBA’s players (220+) are on Twitter
  • 11. But how do we get started?
  • 12. Have a strategy
  • 13. HOPE IS NOT ASTRATEGY. Photo by Utne.com
  • 14. Relinquish control
  • 15. Free analytics to measure success
  • 16. www.google.com/analytics
  • 17. Paid for analysisLevel 1 Level 2 Level 3
  • 18. 6. Givegenerously
  • 19. o Don’t be afraid to shareo Make your content easy to shareo Think like a contributor & not a marketer
  • 20. o Don’t try to delete or remove criticismo Listen to your detractorso Admit your shortcomingso Work openly towards an explanation and solution
  • 21. Some tools to consider
  • 22. UK STATS 30 million usersOver15+ million daily
  • 23. Facebook Timeline
  • 24. o Facebook ads give you the ability to advertise directly to specific demographic groups
  • 25. o Locationo Ageo Sexo Keywords (appear in your users profile)o Educationo Workplaceo Relationship statuso Relationship interestso Languages
  • 26. Add the ‘like button’ to yourwebsite and emails
  • 27. 1. Create a page to promote your brand2. Attract more fans with tools3. Encourage a discussion and participate frequently4. Share and add value for your fans5. Have a clear plan for content
  • 28. 1. Create a page and fail to maintain it2. Use hard sell approach & talk too much about yourself3. Censor comments4. Spam fans with too frequent messages5. Believe that ‘if you build it they will come’
  • 29. Over 55 million members In over 200 countries around the worldA new member joins LinkedIn every second
  • 30. Using video for business 10 great ideas!
  • 31. 4,000,000,000The number of photos archived on Flickr.com
  • 32. Nike collects consumergenerated #makeitcount photos submitted via social media
  • 33. 200,000,000blogs
  • 34. 73%of active online users have read a blogSource: Universal McCann Comparative Study on Social Media Trends April 2008
  • 35. tools
  • 36. Who I follow…
  • 37. 1. Find and share useful content2. Pose questions and reply to others3. Keep it fun - put a friendly face on your brand4. Use a photo and keep your bio complete & updated5. Know what people are saying about your brand
  • 38. DON’T…1. Sound like a press release – you’re in a social space2. Spam with constant links to your website3. Post useless information – who cares what you had for lunch4. Worry that you don’t have many followers… it takes time5. Follow thousands of people just to get more followers
  • 39. And don’t forget...1. Photo posts... ...receive 50% more impressions than any other post type or media type2. Quotes ... ...provide 22% more interactions when compared to all post types3. Questions... ...generate almost twice as many comments as any other post type4. Links... ...are 87% more likely to be shared than any other type of post
  • 40. Geo-location services
  • 41. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
  • 42. HOWEVER, IF YOUR CUSTOMERSERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
  • 43. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
  • 44. 1. Plan2. Listen3. Build4. Engage5. Measure6. Give generously
  • 45. Some reading material...
  • 46. Sue Anstiss 01628 630363 sue@promotepr.com @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.comGrateful thanks for help with my slides to: http://bonafidemarketinggenius.com