Step into Social Media FSPA 24th August 2010

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  • Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Here are a couple of sites that demonstrate this clearly! But just type in a few brand names to Twitter Raptor of Googleblogsearch and you will soon see what people are saying
  • Participate as a contributor and not a marketer.
  • Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
  • The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • 83% of those using the internet have watched video clips
  • 83% of those using the internet have watched video clips
  • Research from Universal McCann shows that of those using the internet 73% have read a blog
  • Research from Universal McCann shows that of those using the internet 73% have read a blog
  • Social media impacts your brand’s reputation
  • Step into Social Media FSPA 24th August 2010

    1. 1. Step into Social Media<br />Sue Anstiss<br />July 2010<br />
    2. 2.
    3. 3. 1970<br />1752<br />1916<br />1930’s<br />2010<br />First newspaper published<br />Computer<br />TV<br />Radio <br />
    4. 4. Quick bit about you...<br />Your experience of social media?<br />What you’d like from today?<br />
    5. 5. The old communication model was amonologue.<br />
    6. 6. The average person is exposed to<br />3000<br /> advertising messages/day<br />
    7. 7. The new communication modelis adialogue.<br />
    8. 8. What is social media?<br />People using tools(like blogs and video)& sites (like Facebook and Flickr)to share content and have conversations online.<br />
    9. 9. Whyshould we care<br />
    10. 10. BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS<br />Nielsen, Global Faces & Networked Places, 2009 <br />Photo by sinulog 2006 at Flickr<br />
    11. 11. BECAUSE VISITING SOCIAL SITES IS NOW THE 4th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAILNielsen, Global Faces & Networked Places, 2009<br />
    12. 12.
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18. Mavens<br />Selectives<br />Butterflies<br />Wallflowers<br />Engagement dbase July 2009 – Top100 Brands<br />Wetpaint & Allimeter<br />
    19. 19. Engagement correlates with performance<br />
    20. 20. But how do we get started?<br />
    21. 21. 1. Have a strategy<br />
    22. 22.
    23. 23. 2. Listen<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29. 3. Engage<br />
    30. 30. Immerse yourself in the conversations.<br />(any or all of the above are a good place to start!)<br />
    31. 31. Relinquish<br />control<br />
    32. 32. 4. Give generously<br />
    33. 33. social >media<br />Hint: Share some stuff.<br />
    34. 34.
    35. 35.
    36. 36.
    37. 37. 5. Measure results<br />
    38. 38. www.google.com/analytics<br />
    39. 39. YouTube analytics<br />
    40. 40. Facebook offers unique analytics<br />Standard Reporting<br />Facebook Enhanced Reporting<br />Engagement report<br />Page report<br />Standard Impression, Clicks, Video Plays<br />Lexicon measures ‘buzz’ and sentiment on Facebook<br />Pulse Data reports the interests of your fans<br />
    41. 41. Paid for analysis<br />Level 2<br />Level 3<br />Level 1<br />
    42. 42.
    43. 43.
    44. 44. Questions so far<br />
    45. 45. The conversations are powered by…<br /><ul><li> Blogs
    46. 46. Micro Blogs
    47. 47. Online Chat
    48. 48. RSS
    49. 49. Widgets
    50. 50. Social Networks
    51. 51. Social Bookmarks
    52. 52. Message Boards
    53. 53. Podcasts
    54. 54. Video Sharing Sites
    55. 55. Photo Sharing Sites
    56. 56. Virtual Worlds
    57. 57. Wikis
    58. 58. Geo-location Services</li></ul>(…just to name a few)<br />
    59. 59. The conversations are powered by…<br /><ul><li> Blogs
    60. 60. Micro Blogs
    61. 61. Online Chat
    62. 62. RSS
    63. 63. Widgets
    64. 64. Social Networks
    65. 65. Social Bookmarks
    66. 66. Message Boards
    67. 67. Podcasts
    68. 68. Video Sharing Sites
    69. 69. Photo Sharing Sites
    70. 70. Virtual Worlds
    71. 71. Wikis
    72. 72. Geo-location Services</li></li></ul><li>The conversations are powered by…<br /><ul><li>Blogs
    73. 73. Micro Blogs
    74. 74. Online Chat
    75. 75. RSS
    76. 76. Widgets
    77. 77. Social Networks
    78. 78. Social Bookmarks
    79. 79. Message Boards
    80. 80. Podcasts
    81. 81. Video Sharing Sites
    82. 82. Photo Sharing Sites
    83. 83. Virtual Worlds
    84. 84. Wikis
    85. 85. Geo-location Services</li></li></ul><li>
    86. 86.
    87. 87. 57% <br />have joined <br />a social <br />network<br />
    88. 88.
    89. 89. Groups<br />Applications<br />Pages<br />Messages<br />Photos<br />Events<br />Video<br />Comments<br />
    90. 90. WORLDWIDE<br />500 million users<br />100+ million mobile<br />
    91. 91. UK STATS <br />Over 24 million users<br />11+ million daily<br />
    92. 92. Over 55 million members <br />In over 200 countries around the world <br />A new member joins LinkedIn every second<br />
    93. 93.
    94. 94.
    95. 95. The conversations are powered by…<br /><ul><li>Blogs
    96. 96. Micro Blogs
    97. 97. Online Chat
    98. 98. RSS
    99. 99. Widgets
    100. 100. Social Networks
    101. 101. Social Bookmarks
    102. 102. Message Boards
    103. 103. Podcasts
    104. 104. Video Sharing Sites
    105. 105. Photo Sharing Sites
    106. 106. Virtual Worlds
    107. 107. Wikis
    108. 108. Geo-location Services</li></li></ul><li>13 HOURS<br />The amount of video uploaded to YouTube every minute.<br />Picture from www.pujoproductions.net<br />
    109. 109. 100,000,000 <br />The number of YouTube videos viewed per day<br />
    110. 110. 412.3 YEARS<br />The length of time it would take to view every YouTube video<br />Photo by www.redbubble.com<br />
    111. 111. 83% <br />have watched video clips<br />
    112. 112.
    113. 113.
    114. 114. Using YouTube for business<br />10 great ideas!<br />
    115. 115. The conversations are powered by…<br /><ul><li>Blogs
    116. 116. Micro Blogs
    117. 117. Online Chat
    118. 118. RSS
    119. 119. Widgets
    120. 120. Social Networks
    121. 121. Social Bookmarks
    122. 122. Message Boards
    123. 123. Podcasts
    124. 124. Video Sharing Sites
    125. 125. Photo Sharing Sites
    126. 126. Virtual Worlds
    127. 127. Wikis
    128. 128. Geo-location Services</li></li></ul><li>
    129. 129. 4,000,000,000<br />The number of photos archived on Flickr.com - October 2009<br />
    130. 130.
    131. 131.
    132. 132.
    133. 133. The conversations are powered by…<br /><ul><li> Blogs
    134. 134. Micro Blogs
    135. 135. Online Chat
    136. 136. RSS
    137. 137. Widgets
    138. 138. Social Networks
    139. 139. Social Bookmarks
    140. 140. Message Boards
    141. 141. Podcasts
    142. 142. Video Sharing Sites
    143. 143. Photo Sharing Sites
    144. 144. Virtual Worlds
    145. 145. Wikis
    146. 146. Geo-location Services</li></li></ul><li>200,000,000<br />blogs<br />
    147. 147.
    148. 148. 73% <br />of active online users have read a blog<br />Source: Universal McCann Comparative Study on Social Media Trends April 2008<br />
    149. 149. 36% think more positively about companies that have blogs <br />
    150. 150. The conversations are powered by…<br /><ul><li> Blogs
    151. 151. Micro Blogs
    152. 152. Online Chat
    153. 153. RSS
    154. 154. Widgets
    155. 155. Social Networks
    156. 156. Social Bookmarks
    157. 157. Message Boards
    158. 158. Podcasts
    159. 159. Video Sharing Sites
    160. 160. Photo Sharing Sites
    161. 161. Virtual Worlds
    162. 162. Wikis
    163. 163. Geo-location Services</li></li></ul><li>1,105% year on year growth<br />
    164. 164. Nearly 75 million people visited the Twitter site in January 2010…<br />
    165. 165. 1.2 billion Tweets – in January 2010 <br />
    166. 166. tools<br />
    167. 167.
    168. 168.
    169. 169. Who I follow…<br />
    170. 170.
    171. 171.
    172. 172. The conversations are powered by…<br /><ul><li> Blogs
    173. 173. Micro Blogs
    174. 174. Online Chat
    175. 175. RSS
    176. 176. Widgets
    177. 177. Social Networks
    178. 178. Social Bookmarks
    179. 179. Message Boards
    180. 180. Podcasts
    181. 181. Video Sharing Sites
    182. 182. Photo Sharing Sites
    183. 183. Virtual Worlds
    184. 184. Wikis
    185. 185. Geo-location Services</li></li></ul><li>Geo-location services<br />
    186. 186.
    187. 187.
    188. 188. Branded geo-location services<br />
    189. 189.
    190. 190. Some things to do<br />
    191. 191. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.<br />Photo by arlen at Flickr.com<br />
    192. 192. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP<br />
    193. 193. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP<br />
    194. 194. NEVER<br /> FORGET <br /> THE <br /> BASIC<br /> RULES<br />
    195. 195. RULE #1 : HAVE A STRATEGY<br />
    196. 196. HOPE IS NOT A STRATEGY.<br />Photo by Utne.com<br />
    197. 197. RULE #2: LISTEN <br />
    198. 198. RULE #3. ENGAGE<br />
    199. 199. RULE #4 : BE GENEROUS<br />
    200. 200. <ul><li> Audience
    201. 201. Engagement
    202. 202. Loyalty
    203. 203. Influence
    204. 204. Action</li></ul>RULE #5 : MEASURE<br />
    205. 205. Food for thought...<br />
    206. 206. “Marketing”<br />
    207. 207. “Advertising”<br />
    208. 208. “Public Relations”<br />
    209. 209. “Social Media Marketing”<br />
    210. 210. Testing the Methodology<br />
    211. 211. “White Christmas”<br />
    212. 212. Some reading material...<br />
    213. 213.
    214. 214.
    215. 215. Sue Anstiss 01628 630363sue@promotepr.com<br />@sueanstiss<br />http://uk.linkedin.com/in/sueanstiss<br />www.promotepr.com <br />Grateful thanks for help with my slides to:<br />http://bonafidemarketinggenius.com<br />

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