Step into Social Media April 5th 2011

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Step into Social Media April 5th 2011

  1. 1. Sue Anstiss April 2011 Step into Social Media
  2. 2. <ul><li>Quick bit about you... </li></ul><ul><li>Your experience of social media? </li></ul><ul><li>What you’d like from today? </li></ul>
  3. 3. First newspaper published Computer 1970 1752 1916 1930’s 2011 TV Radio
  4. 4. The old communication model was a monologue.
  5. 5. 3000 The average person is exposed to advertising messages/day
  6. 6. The new communication model is a dialogue.
  7. 11. Social media... <ul><li>People using tools (like blogs and video) & sites (like Facebook and Flickr) to share content and have conversations online. </li></ul>
  8. 12. How can Social Media be used? <ul><li>Generating sales leads </li></ul><ul><li>Product development </li></ul><ul><li>Customer support </li></ul><ul><li>Internal knowledge </li></ul><ul><li>Market & customer feedback </li></ul><ul><li>Rapid sharing </li></ul><ul><li>Executive leadership & visibility </li></ul><ul><li>Branding </li></ul>It’s not just marketing…
  9. 13. Why should we care
  10. 14. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
  11. 15. BECAUSE VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
  12. 16. but does Social Media work?
  13. 17. Selectives Mavens Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter
  14. 18. Engagement correlates with performance
  15. 25. <ul><li>Fastest ever growing online viral video campaign </li></ul><ul><li>6.7 million views after 24 hours </li></ul><ul><li>23 million views after 36 hours </li></ul><ul><li>Isaiah Mustafa replied to 186 online comments and questions </li></ul><ul><li>Sales increased by 107% </li></ul>
  16. 28. But how do we get started?
  17. 29. 10 Keys to Social Media success
  18. 30. 1. Have a strategy
  19. 31. Photo by Utne.com HOPE IS NOT A STRATEGY.
  20. 33. 1. Experiment with social media <ul><li>Experiment personally before professionally </li></ul><ul><li>Try a variety of social media tools </li></ul><ul><li>Be yourself , make some friends , and share </li></ul>
  21. 35. 3. Listen
  22. 39. <ul><li>Avoid puffery </li></ul><ul><li>Avoid evasion and lying </li></ul><ul><li>Admit your mistakes right away </li></ul>
  23. 42. 5. Give generously
  24. 43. <ul><li>Don’t be afraid to share </li></ul><ul><li>Make your content easy to share </li></ul><ul><li>Think like a contributor & not a marketer </li></ul>
  25. 44. Relinquish control
  26. 45. <ul><li>Don't shout Don't broadcast Don’t brag </li></ul><ul><li>Speak like yourself </li></ul><ul><li>Personify your brand </li></ul>
  27. 46. <ul><li>Don’t try to delete or remove criticism </li></ul><ul><li>Admit your shortcomings </li></ul><ul><li>Work openly towards an explanation and solution </li></ul>
  28. 47. <ul><li>Don’t wait until you have a campaign to launch - start planning and listening now </li></ul><ul><li>Build relationships so they’re ready when you need them </li></ul>
  29. 48. <ul><li>‘ Divide and conquer’ within your team </li></ul><ul><li>Recruit more help if needed </li></ul><ul><li>Use your audience to spread the word </li></ul>
  30. 49. 10. Measure results
  31. 50. www.google.com/analytics
  32. 51. Free analytics to measure success
  33. 52. Facebook offers unique analytics
  34. 53. Paid for analysis Level 3 Level 1 Level 2
  35. 56. Questions so far
  36. 57. <ul><li>Social Networks </li></ul><ul><li>News & Bookmarking </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogging </li></ul><ul><li>Video Sharing </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Message boards </li></ul><ul><li>Wikis </li></ul><ul><li>Virtual Reality </li></ul><ul><li>Social Gaming </li></ul><ul><li>Podcasts </li></ul><ul><li>RSS feeds </li></ul>
  37. 59. <ul><li>57% </li></ul><ul><li>have joined </li></ul><ul><li>a social </li></ul><ul><li>network </li></ul>
  38. 62. 600 million users 100+ million mobile WORLDWIDE
  39. 63. Over 24 million users 11+ million daily UK STATS
  40. 65. <ul><li>Your homepage on Facebook </li></ul><ul><li>Messages, photos, videos, events </li></ul><ul><li>Interact with users </li></ul><ul><li>Fans see your page updates in newsfeed </li></ul>
  41. 66. <ul><li>Facebook ads give you the ability to advertise directly to specific demographic groups </li></ul>
  42. 67. <ul><li>Location </li></ul><ul><li>Age </li></ul><ul><li>Sex </li></ul><ul><li>Keywords (appear in your users profile) </li></ul><ul><li>Education </li></ul><ul><li>Workplace </li></ul><ul><li>Relationship status </li></ul><ul><li>Relationship interests </li></ul><ul><li>Languages </li></ul>
  43. 68. <ul><li>Add the ‘like button’ to your </li></ul><ul><li>website and emails </li></ul>
  44. 69. Over 55 million members In over 200 countries around the world A new member joins LinkedIn every second
  45. 74. <ul><li>83% </li></ul>have watched video clips
  46. 76. Using video for business 10 great ideas!
  47. 80. 4,000,000,000 The number of photos archived on Flickr.com
  48. 83. 200,000,000 blogs
  49. 85. S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
  50. 87. tools
  51. 89. Who I follow…
  52. 95. Branded geo-location services
  53. 98. QR codes
  54. 100. Some things to do
  55. 101. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
  56. 102. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
  57. 103. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
  58. 104. <ul><li>NEVER </li></ul><ul><li>FORGET </li></ul><ul><li>THE </li></ul><ul><li>BASIC </li></ul><ul><li>RULES </li></ul>
  59. 105. #1 Set Objectives
  60. 106. #2 Listen
  61. 107. #3 Relinquish control
  62. 108. #4 engage
  63. 109. #5 measure
  64. 110. “ Marketing”
  65. 111. “ Advertising”
  66. 112. “ Public Relations”
  67. 113. “ Social Media Marketing”
  68. 114. Testing the Methodology
  69. 115. “ White Christmas”
  70. 116. Some reading material...
  71. 119. Sue Anstiss 01628 630363 [email_address] @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com

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