The future of social media in sport & active leisure Sue Anstiss, Promote PR
Our current clients
<ul><li>Quick bit about you... </li></ul><ul><li>Your experience of social media? </li></ul><ul><li>What you’d like from t...
 
 
 
 
<ul><ul><li>In Europe, 50%  </li></ul></ul><ul><ul><li>is member of  </li></ul></ul><ul><ul><li>only 1 social  </li></ul><...
Average Facebook session lasts  37 minutes , Twitter 23 minutes. More than 400 million people use Facebook daily.
 
 
 
 
Over half the NBA’s players (220+) are on Twitter
From a daily social media strategy conference call to the final postgame tweet, these efforts seek to create what commissi...
&quot;I hope fans understand that we're listening to them as much as we're talking to them. &quot;We're responding in real...
 
 
#BRAVESBASH
<ul><li>This summer the Atlanta Braves hosted “#BravesBash” - a broad social media programme in which players and team exe...
 
 
 
 
 
 
 
 
 
NGBs on Facebook
NGBs on Twitter
The FA – 70,048 followers
ECB – 54,643 followers
British Gymnastics – 21,414 followers
British Cycling – 22,187
 
15 tips for engaging fans... <ul><li>Announce news first - team lists etc </li></ul><ul><li>Update results as they come in...
<ul><li>And don’t forget... </li></ul><ul><li>Photo posts...  ...receive 50% more impressions than any other post type or ...
Sporting heroes
 
 
 
Kaka – 5M+ Followers Shaquille O’ Neal – 4M+ Followers Cristiano Ronaldo – 3.5M Followers Lance Armstrong – 3M Followers T...
 
 
 
 
7 billion  People in the world Based on the data from participating countries,  we make the following assumption. >1 billi...
 
measurement
 
 
 
 
Google +
12% of smartphone  owners is using location  based services.
 
Facebook Timeline
 
 
 
Monitor
React
 
Contact details 01628 630363  sue@promotepr.com  www.promotepr.com Copthall House, St Ives Road, Maidenhead, Berkshire, SL...
Sports & Recreation Alliance -social media 4th october 2011#2
Sports & Recreation Alliance -social media 4th october 2011#2
Sports & Recreation Alliance -social media 4th october 2011#2
Sports & Recreation Alliance -social media 4th october 2011#2
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Sports & Recreation Alliance -social media 4th october 2011#2

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  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • Transcript of "Sports & Recreation Alliance -social media 4th october 2011#2"

    1. 1. The future of social media in sport & active leisure Sue Anstiss, Promote PR
    2. 2. Our current clients
    3. 3. <ul><li>Quick bit about you... </li></ul><ul><li>Your experience of social media? </li></ul><ul><li>What you’d like from today? </li></ul>
    4. 9. <ul><ul><li>In Europe, 50% </li></ul></ul><ul><ul><li>is member of </li></ul></ul><ul><ul><li>only 1 social </li></ul></ul><ul><ul><li>network, mostly </li></ul></ul><ul><ul><li>Facebook. </li></ul></ul>
    5. 10. Average Facebook session lasts 37 minutes , Twitter 23 minutes. More than 400 million people use Facebook daily.
    6. 15. Over half the NBA’s players (220+) are on Twitter
    7. 16. From a daily social media strategy conference call to the final postgame tweet, these efforts seek to create what commissioner David Stern likes to refer to as a &quot;digital water cooler,&quot; a space where friends, fans and followers can discuss the NBA.
    8. 17. &quot;I hope fans understand that we're listening to them as much as we're talking to them. &quot;We're responding in real time and making changes big and small to deliver them content that they want.&quot;
    9. 20. #BRAVESBASH
    10. 21. <ul><li>This summer the Atlanta Braves hosted “#BravesBash” - a broad social media programme in which players and team executives interacted with fans on a variety of platforms. </li></ul><ul><li>The results… </li></ul><ul><li>13,000 fans tuned into the team’s live streaming Facebook broadcast </li></ul><ul><li>2,200 fans took place in a conference call with Braves players </li></ul><ul><li>Braves players made and received over 100 Skype calls </li></ul><ul><li>Braves gained over 16,500 Facebook “likes” </li></ul><ul><li>The Braves gained over 3,000 Twitter followers </li></ul><ul><li>#BravesBash  hashtag  reached 438,993 people </li></ul>
    11. 31. NGBs on Facebook
    12. 32. NGBs on Twitter
    13. 33. The FA – 70,048 followers
    14. 34. ECB – 54,643 followers
    15. 35. British Gymnastics – 21,414 followers
    16. 36. British Cycling – 22,187
    17. 38. 15 tips for engaging fans... <ul><li>Announce news first - team lists etc </li></ul><ul><li>Update results as they come in and link to match reviews </li></ul><ul><li>Reply quickly to questions and comments from fans </li></ul><ul><li>Retweet and hash tag regularly </li></ul><ul><li>Share Twitter conversations with sports reporters </li></ul><ul><li>Shares links to unique photos </li></ul><ul><li>Post links to interesting articles and event round ups </li></ul><ul><li>Share behind the scenes videos </li></ul><ul><li>Interact and be influenced by posts comments </li></ul><ul><li>Show tweets on score boards at events </li></ul><ul><li>Share hashtags everywhere </li></ul><ul><li>Leverage Flickr to help fans and bloggers use great photos </li></ul><ul><li>Encourage athletes to tweet more, not less </li></ul><ul><li>Run &quot;Biggest Fan&quot; contests on YouTube </li></ul><ul><li>Find, follow and engage local fans on Twitter </li></ul>
    18. 39. <ul><li>And don’t forget... </li></ul><ul><li>Photo posts... ...receive 50% more impressions than any other post type or media type </li></ul><ul><li>Quotes ... ...provide 22% more interactions when compared to all post types </li></ul><ul><li>Questions... ...generate almost twice as many comments as any other post type </li></ul><ul><li>Links... ...are 87% more likely to be shared than any other type of post </li></ul><ul><li>Source: Roost.com </li></ul><ul><li>Study evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries </li></ul>
    19. 40. Sporting heroes
    20. 44. Kaka – 5M+ Followers Shaquille O’ Neal – 4M+ Followers Cristiano Ronaldo – 3.5M Followers Lance Armstrong – 3M Followers Tony Hawk – 2.5 M Followers
    21. 49. 7 billion People in the world Based on the data from participating countries, we make the following assumption. >1 billion Social network users 2 billion internet users in the world
    22. 51. measurement
    23. 57. Google +
    24. 58. 12% of smartphone owners is using location based services.
    25. 61. Facebook Timeline
    26. 65. Share stuff
    27. 66. Monitor
    28. 67. React
    29. 69. Contact details 01628 630363 sue@promotepr.com www.promotepr.com Copthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS

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