Sports & Recreation Alliance -social media 4th october 2011#2Presentation Transcript
The future of social media in sport & active leisure Sue Anstiss, Promote PR
Our current clients
Quick bit about you...
Your experience of social media?
What you’d like from today?
In Europe, 50%
is member of
only 1 social
Average Facebook session lasts 37 minutes , Twitter 23 minutes. More than 400 million people use Facebook daily.
Over half the NBA’s players (220+) are on Twitter
From a daily social media strategy conference call to the final postgame tweet, these efforts seek to create what commissioner David Stern likes to refer to as a "digital water cooler," a space where friends, fans and followers can discuss the NBA.
"I hope fans understand that we're listening to them as much as we're talking to them. "We're responding in real time and making changes big and small to deliver them content that they want."
This summer the Atlanta Braves hosted “#BravesBash” - a broad social media programme in which players and team executives interacted with fans on a variety of platforms.
13,000 fans tuned into the team’s live streaming Facebook broadcast
2,200 fans took place in a conference call with Braves players
Braves players made and received over 100 Skype calls
Braves gained over 16,500 Facebook “likes”
The Braves gained over 3,000 Twitter followers
#BravesBash hashtag reached 438,993 people
NGBs on Facebook
NGBs on Twitter
The FA – 70,048 followers
ECB – 54,643 followers
British Gymnastics – 21,414 followers
British Cycling – 22,187
15 tips for engaging fans...
Announce news first - team lists etc
Update results as they come in and link to match reviews
Reply quickly to questions and comments from fans
Retweet and hash tag regularly
Share Twitter conversations with sports reporters
Shares links to unique photos
Post links to interesting articles and event round ups
Share behind the scenes videos
Interact and be influenced by posts comments
Show tweets on score boards at events
Share hashtags everywhere
Leverage Flickr to help fans and bloggers use great photos
Encourage athletes to tweet more, not less
Run "Biggest Fan" contests on YouTube
Find, follow and engage local fans on Twitter
And don’t forget...
Photo posts... ...receive 50% more impressions than any other post type or media type
Quotes ... ...provide 22% more interactions when compared to all post types
Questions... ...generate almost twice as many comments as any other post type
Links... ...are 87% more likely to be shared than any other type of post
Study evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries
Kaka – 5M+ Followers Shaquille O’ Neal – 4M+ Followers Cristiano Ronaldo – 3.5M Followers Lance Armstrong – 3M Followers Tony Hawk – 2.5 M Followers
7 billion People in the world Based on the data from participating countries, we make the following assumption. >1 billion Social network users 2 billion internet users in the world
12% of smartphone owners is using location based services.