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M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
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M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
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M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
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M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
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M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
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M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
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M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
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M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010
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M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

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  • Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Here are a couple of sites that demonstrate this clearly! But just type in a few brand names to Twitter Raptor of Googleblogsearch and you will soon see what people are saying
  • Participate as a contributor and not a marketer.
  • Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
  • The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • 83% of those using the internet have watched video clips
  • Research from Universal McCann shows that of those using the internet 73% have read a blog
  • Social media impacts your brand’s reputation
  • Transcript

    • 1. Step into Social Media<br />Sue Anstiss<br />July 2010<br />
    • 2.
    • 3. 1970<br />1752<br />1916<br />1930’s<br />2010<br />First newspaper published<br />Computer<br />TV<br />Radio <br />
    • 4. Quick bit about you...<br />Your experience of social media?<br />What you’d like from today?<br />
    • 5. The old communication model was amonologue.<br />
    • 6. The average person is exposed to<br />3000<br /> advertising messages/day<br />
    • 7. The new communication modelis adialogue.<br />
    • 8. What is social media?<br />People using tools(like blogs and video)&amp; sites (like Facebook and Flickr)to share content and have conversations online.<br />
    • 9. Whyshould we care<br />
    • 10. BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS<br />Nielsen, Global Faces &amp; Networked Places, 2009 <br />Photo by sinulog 2006 at Flickr<br />
    • 11. BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAILNielsen, Global Faces &amp; Networked Places, 2009<br />
    • 12.
    • 13.
    • 14.
    • 15.
    • 16.
    • 17.
    • 18. Mavens<br />Selectives<br />Butterflies<br />Wallflowers<br />Engagement dbase July 2009 – Top100 Brands<br />Wetpaint &amp; Allimeter<br />
    • 19. Engagement correlates with performance<br />
    • 20. But how do we get started?<br />
    • 21. 1. Have a strategy<br />
    • 22.
    • 23. 2. Listen<br />
    • 24.
    • 25.
    • 26.
    • 27.
    • 28.
    • 29. 3. Engage<br />
    • 30. Immerse yourself in the conversations.<br />(any or all of the above are a good place to start!)<br />
    • 31. Relinquish<br />control<br />
    • 32. 4. Give generously<br />
    • 33. social &gt;media<br />Hint: Share some stuff.<br />
    • 34.
    • 35.
    • 36.
    • 37. 5. Measure results<br />
    • 38. www.google.com/analytics<br />
    • 39. YouTube analytics<br />
    • 40. Facebook offers unique analytics<br />Standard Reporting<br />Facebook Enhanced Reporting<br />Engagement report<br />Page report<br />Standard Impression, Clicks, Video Plays<br />Lexicon measures ‘buzz’ and sentiment on Facebook<br />Pulse Data reports the interests of your fans<br />
    • 41. Paid for analysis<br />Level 2<br />Level 3<br />Level 1<br />
    • 42.
    • 43.
    • 44. Questions so far<br />
    • 45. The conversations are powered by…<br /><ul><li> Blogs
    • 46. Micro Blogs
    • 47. Online Chat
    • 48. RSS
    • 49. Widgets
    • 50. Social Networks
    • 51. Social Bookmarks
    • 52. Message Boards
    • 53. Podcasts
    • 54. Video Sharing Sites
    • 55. Photo Sharing Sites
    • 56. Virtual Worlds
    • 57. Wikis
    • 58. Geo-location Services</li></ul>(…just to name a few)<br />
    • 59. The conversations are powered by…<br /><ul><li> Blogs
    • 60. Micro Blogs
    • 61. Online Chat
    • 62. RSS
    • 63. Widgets
    • 64. Social Networks
    • 65. Social Bookmarks
    • 66. Message Boards
    • 67. Podcasts
    • 68. Video Sharing Sites
    • 69. Photo Sharing Sites
    • 70. Virtual Worlds
    • 71. Wikis
    • 72. Geo-location Services</li></li></ul><li>The conversations are powered by…<br /><ul><li>Blogs
    • 73. Micro Blogs
    • 74. Online Chat
    • 75. RSS
    • 76. Widgets
    • 77. Social Networks
    • 78. Social Bookmarks
    • 79. Message Boards
    • 80. Podcasts
    • 81. Video Sharing Sites
    • 82. Photo Sharing Sites
    • 83. Virtual Worlds
    • 84. Wikis
    • 85. Geo-location Services</li></li></ul><li>13 HOURS<br />The amount of video uploaded to YouTube every minute.<br />Picture from www.pujoproductions.net<br />
    • 86. 100,000,000 <br />The number of YouTube videos viewed per day<br />
    • 87. 412.3 YEARS<br />The length of time it would take to view every YouTube video<br />Photo by www.redbubble.com<br />
    • 88. 83% <br />have watched video clips<br />
    • 89.
    • 90.
    • 91. Using YouTube for business<br />10 great ideas!<br />
    • 92. The conversations are powered by…<br /><ul><li>Blogs
    • 93. Micro Blogs
    • 94. Online Chat
    • 95. RSS
    • 96. Widgets
    • 97. Social Networks
    • 98. Social Bookmarks
    • 99. Message Boards
    • 100. Podcasts
    • 101. Video Sharing Sites
    • 102. Photo Sharing Sites
    • 103. Virtual Worlds
    • 104. Wikis
    • 105. Geo-location Services</li></li></ul><li>
    • 106.
    • 107. 57% <br />have joined <br />a social <br />network<br />
    • 108.
    • 109. Groups<br />Applications<br />Pages<br />Messages<br />Photo’s<br />Events<br />Video<br />Comments<br />
    • 110. WORLDWIDE<br />500 million users<br />100+ million MOBILE<br />
    • 111. UK STATS <br />Over 24 million users<br />11+ million daily<br />
    • 112. Over 55 million members <br />In over 200 countries around the world <br />A new member joins LinkedIn every second<br />
    • 113.
    • 114.
    • 115. The conversations are powered by…<br /><ul><li>Blogs
    • 116. Micro Blogs
    • 117. Online Chat
    • 118. RSS
    • 119. Widgets
    • 120. Social Networks
    • 121. Social Bookmarks
    • 122. Message Boards
    • 123. Podcasts
    • 124. Video Sharing Sites
    • 125. Photo Sharing Sites
    • 126. Virtual Worlds
    • 127. Wikis
    • 128. Geo-location Services</li></li></ul><li>
    • 129. 4,000,000,000<br />The number of photos archived on Flickr.com - October 2009<br />
    • 130.
    • 131.
    • 132.
    • 133. The conversations are powered by…<br /><ul><li> Blogs
    • 134. Micro Blogs
    • 135. Online Chat
    • 136. RSS
    • 137. Widgets
    • 138. Social Networks
    • 139. Social Bookmarks
    • 140. Message Boards
    • 141. Podcasts
    • 142. Video Sharing Sites
    • 143. Photo Sharing Sites
    • 144. Virtual Worlds
    • 145. Wikis
    • 146. Geo-location Services</li></li></ul><li>200,000,000<br />blogs<br />
    • 147. 73% <br />of active online users have read a blog<br />Source: Universal McCann Comparative Study on Social Media Trends April 2008<br />
    • 148. 36% think more positively about companies that have blogs <br />
    • 149. The conversations are powered by…<br /><ul><li> Blogs
    • 150. Micro Blogs
    • 151. Online Chat
    • 152. RSS
    • 153. Widgets
    • 154. Social Networks
    • 155. Social Bookmarks
    • 156. Message Boards
    • 157. Podcasts
    • 158. Video Sharing Sites
    • 159. Photo Sharing Sites
    • 160. Virtual Worlds
    • 161. Wikis
    • 162. Geo-location Services</li></li></ul><li>1,105% year on year growth<br />
    • 163. Nearly 75 million people visited the Twitter site in January 2010…<br />
    • 164. 1.2 billion Tweets – in January 2010 <br />
    • 165. tools<br />
    • 166.
    • 167. Who I follow…<br />
    • 168.
    • 169. The conversations are powered by…<br /><ul><li> Blogs
    • 170. Micro Blogs
    • 171. Online Chat
    • 172. RSS
    • 173. Widgets
    • 174. Social Networks
    • 175. Social Bookmarks
    • 176. Message Boards
    • 177. Podcasts
    • 178. Video Sharing Sites
    • 179. Photo Sharing Sites
    • 180. Virtual Worlds
    • 181. Wikis
    • 182. Geo-location Services</li></li></ul><li>Geo-location services<br />
    • 183.
    • 184.
    • 185. Branded geo-location services<br />
    • 186.
    • 187. Some things to do<br />
    • 188. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.<br />Photo by arlen at Flickr.com<br />
    • 189. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP<br />
    • 190. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP<br />
    • 191. NEVER<br /> FORGET <br /> THE <br /> BASIC<br /> RULES<br />
    • 192. RULE #1 : HAVE A STRATEGY<br />
    • 193. HOPE IS NOT A STRATEGY.<br />Photo by Utne.com<br />
    • 194. RULE #2: LISTEN <br />
    • 195. RULE #3. ENGAGE<br />
    • 196. RULE #4 : BE GENEROUS<br />
    • 197. <ul><li> Audience
    • 198. Engagement
    • 199. Loyalty
    • 200. Influence
    • 201. Action</li></ul>RULE #5 : MEASURE<br />
    • 202. Food for thought...<br />
    • 203. “Marketing”<br />
    • 204. “Advertising”<br />
    • 205. “Public Relations”<br />
    • 206. “Social Media Marketing”<br />
    • 207. Testing the Methodology<br />
    • 208. “White Christmas”<br />
    • 209. Some reading material...<br />
    • 210.
    • 211.
    • 212. Sue Anstiss 01628 630363sue@promotepr.com<br />@sueanstiss<br />http://uk.linkedin.com/in/sueanstiss<br />www.promotepr.com <br />Grateful thanks for help with my slides to:<br />http://bonafidemarketinggenius.com<br />

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