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  • Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Here are a couple of sites that demonstrate this clearly! But just type in a few brand names to Twitter Raptor of Googleblogsearch and you will soon see what people are saying
  • Participate as a contributor and not a marketer.
  • Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
  • The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • 83% of those using the internet have watched video clips
  • Research from Universal McCann shows that of those using the internet 73% have read a blog
  • Social media impacts your brand’s reputation

M:\Social Media\Social Media Workshops\Step Into Social Media   July 2010 M:\Social Media\Social Media Workshops\Step Into Social Media July 2010 Presentation Transcript

  • Step into Social Media
    Sue Anstiss
    July 2010
  • 1970
    1752
    1916
    1930’s
    2010
    First newspaper published
    Computer
    TV
    Radio
  • Quick bit about you...
    Your experience of social media?
    What you’d like from today?
  • The old communication model was amonologue.
  • The average person is exposed to
    3000
    advertising messages/day
  • The new communication modelis adialogue.
  • What is social media?
    People using tools(like blogs and video)& sites (like Facebook and Flickr)to share content and have conversations online.
  • Whyshould we care
  • BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS
    Nielsen, Global Faces & Networked Places, 2009
    Photo by sinulog 2006 at Flickr
  • BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAILNielsen, Global Faces & Networked Places, 2009
  • Mavens
    Selectives
    Butterflies
    Wallflowers
    Engagement dbase July 2009 – Top100 Brands
    Wetpaint & Allimeter
  • Engagement correlates with performance
  • But how do we get started?
  • 1. Have a strategy
  • 2. Listen
  • 3. Engage
  • Immerse yourself in the conversations.
    (any or all of the above are a good place to start!)
  • Relinquish
    control
  • 4. Give generously
  • social >media
    Hint: Share some stuff.
  • 5. Measure results
  • www.google.com/analytics
  • YouTube analytics
  • Facebook offers unique analytics
    Standard Reporting
    Facebook Enhanced Reporting
    Engagement report
    Page report
    Standard Impression, Clicks, Video Plays
    Lexicon measures ‘buzz’ and sentiment on Facebook
    Pulse Data reports the interests of your fans
  • Paid for analysis
    Level 2
    Level 3
    Level 1
  • Questions so far
  • The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
    • Geo-location Services
    (…just to name a few)
  • The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
    • Geo-location Services
  • The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
    • Geo-location Services
  • 13 HOURS
    The amount of video uploaded to YouTube every minute.
    Picture from www.pujoproductions.net
  • 100,000,000
    The number of YouTube videos viewed per day
  • 412.3 YEARS
    The length of time it would take to view every YouTube video
    Photo by www.redbubble.com
  • 83%
    have watched video clips
  • Using YouTube for business
    10 great ideas!
  • The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
    • Geo-location Services
  • 57%
    have joined
    a social
    network
  • Groups
    Applications
    Pages
    Messages
    Photo’s
    Events
    Video
    Comments
  • WORLDWIDE
    500 million users
    100+ million MOBILE
  • UK STATS
    Over 24 million users
    11+ million daily
  • Over 55 million members
    In over 200 countries around the world
    A new member joins LinkedIn every second
  • The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
    • Geo-location Services
  • 4,000,000,000
    The number of photos archived on Flickr.com - October 2009
  • The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
    • Geo-location Services
  • 200,000,000
    blogs
  • 73%
    of active online users have read a blog
    Source: Universal McCann Comparative Study on Social Media Trends April 2008
  • 36% think more positively about companies that have blogs
  • The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
    • Geo-location Services
  • 1,105% year on year growth
  • Nearly 75 million people visited the Twitter site in January 2010…
  • 1.2 billion Tweets – in January 2010
  • tools
  • Who I follow…
  • The conversations are powered by…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
    • Geo-location Services
  • Geo-location services
  • Branded geo-location services
  • Some things to do
  • IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.
    Photo by arlen at Flickr.com
  • HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
  • IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
  • NEVER
    FORGET
    THE
    BASIC
    RULES
  • RULE #1 : HAVE A STRATEGY
  • HOPE IS NOT A STRATEGY.
    Photo by Utne.com
  • RULE #2: LISTEN
  • RULE #3. ENGAGE
  • RULE #4 : BE GENEROUS
    • Audience
    • Engagement
    • Loyalty
    • Influence
    • Action
    RULE #5 : MEASURE
  • Food for thought...
  • “Marketing”
  • “Advertising”
  • “Public Relations”
  • “Social Media Marketing”
  • Testing the Methodology
  • “White Christmas”
  • Some reading material...
  • Sue Anstiss 01628 630363sue@promotepr.com
    @sueanstiss
    http://uk.linkedin.com/in/sueanstiss
    www.promotepr.com
    Grateful thanks for help with my slides to:
    http://bonafidemarketinggenius.com