Step into Social Media<br />Sue Anstiss<br />July 2010<br />
1970<br />1752<br />1916<br />1930’s<br />2010<br />First newspaper published<br />Computer<br />TV<br />Radio <br />
Quick bit about you...<br />Your experience of social media?<br />What you’d like from today?<br />
The old communication model was amonologue.<br />
The average person is exposed to<br />3000<br /> advertising messages/day<br />
The new communication modelis adialogue.<br />
What is social media?<br />People using tools(like blogs and video)& sites (like Facebook and Flickr)to share content and ...
Whyshould we care<br />
BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS<br />Nielsen, Global Faces & Networked Places, 2009 <br...
BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAILNielsen, Global Faces & Net...
Mavens<br />Selectives<br />Butterflies<br />Wallflowers<br />Engagement dbase July 2009 – Top100 Brands<br />Wetpaint & A...
Engagement correlates with performance<br />
But how do we get started?<br />
1. Have a strategy<br />
2. Listen<br />
3. Engage<br />
Immerse yourself in the conversations.<br />(any or all of the above are a good place to start!)<br />
Relinquish<br />control<br />
4. Give generously<br />
social >media<br />Hint: Share some stuff.<br />
5. Measure results<br />
www.google.com/analytics<br />
YouTube analytics<br />
Facebook offers unique analytics<br />Standard Reporting<br />Facebook Enhanced Reporting<br />Engagement report<br />Page...
Paid for analysis<br />Level 2<br />Level 3<br />Level 1<br />
Questions so far<br />
The conversations are powered by…<br /><ul><li> Blogs
 Micro Blogs
 Online Chat
 RSS
 Widgets
 Social Networks
 Social Bookmarks
 Message Boards
 Podcasts
 Video Sharing Sites
 Photo Sharing Sites
 Virtual Worlds
 Wikis
 Geo-location Services</li></ul>(…just to name a few)<br />
The conversations are powered by…<br /><ul><li> Blogs
 Micro Blogs
Online Chat
 RSS
 Widgets
 Social Networks
Social Bookmarks
 Message Boards
 Podcasts
 Video Sharing Sites
 Photo Sharing Sites
Virtual Worlds
 Wikis
Geo-location Services</li></li></ul><li>The conversations are powered by…<br /><ul><li>Blogs
 Micro Blogs
 Online Chat
 RSS
 Widgets
 Social Networks
Social Bookmarks
 Message Boards
 Podcasts
 Video Sharing Sites
Photo Sharing Sites
Virtual Worlds
 Wikis
Geo-location Services</li></li></ul><li>13 HOURS<br />The amount of video uploaded to YouTube every minute.<br />Picture f...
100,000,000 <br />The number of YouTube videos viewed per day<br />
412.3 YEARS<br />The length of time it would take to view every YouTube video<br />Photo by www.redbubble.com<br />
83% <br />have watched video clips<br />
Using YouTube for business<br />10 great ideas!<br />
The conversations are powered by…<br /><ul><li>Blogs
 Micro Blogs
 Online Chat
 RSS
 Widgets
Social Networks
Social Bookmarks
 Message Boards
 Podcasts
Video Sharing Sites
Photo Sharing Sites
Virtual Worlds
 Wikis
Geo-location Services</li></li></ul><li>
57% <br />have joined <br />a social  <br />network<br />
Groups<br />Applications<br />Pages<br />Messages<br />Photo’s<br />Events<br />Video<br />Comments<br />
WORLDWIDE<br />500 million users<br />100+ million MOBILE<br />
UK STATS <br />Over 24 million users<br />11+ million daily<br />
Upcoming SlideShare
Loading in...5
×

M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

1,090

Published on

Published in: Technology, Business
1 Comment
5 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,090
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
99
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide
  • Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Here are a couple of sites that demonstrate this clearly! But just type in a few brand names to Twitter Raptor of Googleblogsearch and you will soon see what people are saying
  • Participate as a contributor and not a marketer.
  • Forget control. This is about enabling conversations, facilitating connections &amp; “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
  • The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • 83% of those using the internet have watched video clips
  • Research from Universal McCann shows that of those using the internet 73% have read a blog
  • Social media impacts your brand’s reputation
  • M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

    1. 1. Step into Social Media<br />Sue Anstiss<br />July 2010<br />
    2. 2.
    3. 3. 1970<br />1752<br />1916<br />1930’s<br />2010<br />First newspaper published<br />Computer<br />TV<br />Radio <br />
    4. 4. Quick bit about you...<br />Your experience of social media?<br />What you’d like from today?<br />
    5. 5. The old communication model was amonologue.<br />
    6. 6. The average person is exposed to<br />3000<br /> advertising messages/day<br />
    7. 7. The new communication modelis adialogue.<br />
    8. 8. What is social media?<br />People using tools(like blogs and video)& sites (like Facebook and Flickr)to share content and have conversations online.<br />
    9. 9. Whyshould we care<br />
    10. 10. BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS<br />Nielsen, Global Faces & Networked Places, 2009 <br />Photo by sinulog 2006 at Flickr<br />
    11. 11. BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAILNielsen, Global Faces & Networked Places, 2009<br />
    12. 12.
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18. Mavens<br />Selectives<br />Butterflies<br />Wallflowers<br />Engagement dbase July 2009 – Top100 Brands<br />Wetpaint & Allimeter<br />
    19. 19. Engagement correlates with performance<br />
    20. 20. But how do we get started?<br />
    21. 21. 1. Have a strategy<br />
    22. 22.
    23. 23. 2. Listen<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29. 3. Engage<br />
    30. 30. Immerse yourself in the conversations.<br />(any or all of the above are a good place to start!)<br />
    31. 31. Relinquish<br />control<br />
    32. 32. 4. Give generously<br />
    33. 33. social >media<br />Hint: Share some stuff.<br />
    34. 34.
    35. 35.
    36. 36.
    37. 37. 5. Measure results<br />
    38. 38. www.google.com/analytics<br />
    39. 39. YouTube analytics<br />
    40. 40. Facebook offers unique analytics<br />Standard Reporting<br />Facebook Enhanced Reporting<br />Engagement report<br />Page report<br />Standard Impression, Clicks, Video Plays<br />Lexicon measures ‘buzz’ and sentiment on Facebook<br />Pulse Data reports the interests of your fans<br />
    41. 41. Paid for analysis<br />Level 2<br />Level 3<br />Level 1<br />
    42. 42.
    43. 43.
    44. 44. Questions so far<br />
    45. 45. The conversations are powered by…<br /><ul><li> Blogs
    46. 46. Micro Blogs
    47. 47. Online Chat
    48. 48. RSS
    49. 49. Widgets
    50. 50. Social Networks
    51. 51. Social Bookmarks
    52. 52. Message Boards
    53. 53. Podcasts
    54. 54. Video Sharing Sites
    55. 55. Photo Sharing Sites
    56. 56. Virtual Worlds
    57. 57. Wikis
    58. 58. Geo-location Services</li></ul>(…just to name a few)<br />
    59. 59. The conversations are powered by…<br /><ul><li> Blogs
    60. 60. Micro Blogs
    61. 61. Online Chat
    62. 62. RSS
    63. 63. Widgets
    64. 64. Social Networks
    65. 65. Social Bookmarks
    66. 66. Message Boards
    67. 67. Podcasts
    68. 68. Video Sharing Sites
    69. 69. Photo Sharing Sites
    70. 70. Virtual Worlds
    71. 71. Wikis
    72. 72. Geo-location Services</li></li></ul><li>The conversations are powered by…<br /><ul><li>Blogs
    73. 73. Micro Blogs
    74. 74. Online Chat
    75. 75. RSS
    76. 76. Widgets
    77. 77. Social Networks
    78. 78. Social Bookmarks
    79. 79. Message Boards
    80. 80. Podcasts
    81. 81. Video Sharing Sites
    82. 82. Photo Sharing Sites
    83. 83. Virtual Worlds
    84. 84. Wikis
    85. 85. Geo-location Services</li></li></ul><li>13 HOURS<br />The amount of video uploaded to YouTube every minute.<br />Picture from www.pujoproductions.net<br />
    86. 86. 100,000,000 <br />The number of YouTube videos viewed per day<br />
    87. 87. 412.3 YEARS<br />The length of time it would take to view every YouTube video<br />Photo by www.redbubble.com<br />
    88. 88. 83% <br />have watched video clips<br />
    89. 89.
    90. 90.
    91. 91. Using YouTube for business<br />10 great ideas!<br />
    92. 92. The conversations are powered by…<br /><ul><li>Blogs
    93. 93. Micro Blogs
    94. 94. Online Chat
    95. 95. RSS
    96. 96. Widgets
    97. 97. Social Networks
    98. 98. Social Bookmarks
    99. 99. Message Boards
    100. 100. Podcasts
    101. 101. Video Sharing Sites
    102. 102. Photo Sharing Sites
    103. 103. Virtual Worlds
    104. 104. Wikis
    105. 105. Geo-location Services</li></li></ul><li>
    106. 106.
    107. 107. 57% <br />have joined <br />a social <br />network<br />
    108. 108.
    109. 109. Groups<br />Applications<br />Pages<br />Messages<br />Photo’s<br />Events<br />Video<br />Comments<br />
    110. 110. WORLDWIDE<br />500 million users<br />100+ million MOBILE<br />
    111. 111. UK STATS <br />Over 24 million users<br />11+ million daily<br />
    112. 112. Over 55 million members <br />In over 200 countries around the world <br />A new member joins LinkedIn every second<br />
    113. 113.
    114. 114.
    115. 115. The conversations are powered by…<br /><ul><li>Blogs
    116. 116. Micro Blogs
    117. 117. Online Chat
    118. 118. RSS
    119. 119. Widgets
    120. 120. Social Networks
    121. 121. Social Bookmarks
    122. 122. Message Boards
    123. 123. Podcasts
    124. 124. Video Sharing Sites
    125. 125. Photo Sharing Sites
    126. 126. Virtual Worlds
    127. 127. Wikis
    128. 128. Geo-location Services</li></li></ul><li>
    129. 129. 4,000,000,000<br />The number of photos archived on Flickr.com - October 2009<br />
    130. 130.
    131. 131.
    132. 132.
    133. 133. The conversations are powered by…<br /><ul><li> Blogs
    134. 134. Micro Blogs
    135. 135. Online Chat
    136. 136. RSS
    137. 137. Widgets
    138. 138. Social Networks
    139. 139. Social Bookmarks
    140. 140. Message Boards
    141. 141. Podcasts
    142. 142. Video Sharing Sites
    143. 143. Photo Sharing Sites
    144. 144. Virtual Worlds
    145. 145. Wikis
    146. 146. Geo-location Services</li></li></ul><li>200,000,000<br />blogs<br />
    147. 147. 73% <br />of active online users have read a blog<br />Source: Universal McCann Comparative Study on Social Media Trends April 2008<br />
    148. 148. 36% think more positively about companies that have blogs <br />
    149. 149. The conversations are powered by…<br /><ul><li> Blogs
    150. 150. Micro Blogs
    151. 151. Online Chat
    152. 152. RSS
    153. 153. Widgets
    154. 154. Social Networks
    155. 155. Social Bookmarks
    156. 156. Message Boards
    157. 157. Podcasts
    158. 158. Video Sharing Sites
    159. 159. Photo Sharing Sites
    160. 160. Virtual Worlds
    161. 161. Wikis
    162. 162. Geo-location Services</li></li></ul><li>1,105% year on year growth<br />
    163. 163. Nearly 75 million people visited the Twitter site in January 2010…<br />
    164. 164. 1.2 billion Tweets – in January 2010 <br />
    165. 165. tools<br />
    166. 166.
    167. 167. Who I follow…<br />
    168. 168.
    169. 169. The conversations are powered by…<br /><ul><li> Blogs
    170. 170. Micro Blogs
    171. 171. Online Chat
    172. 172. RSS
    173. 173. Widgets
    174. 174. Social Networks
    175. 175. Social Bookmarks
    176. 176. Message Boards
    177. 177. Podcasts
    178. 178. Video Sharing Sites
    179. 179. Photo Sharing Sites
    180. 180. Virtual Worlds
    181. 181. Wikis
    182. 182. Geo-location Services</li></li></ul><li>Geo-location services<br />
    183. 183.
    184. 184.
    185. 185. Branded geo-location services<br />
    186. 186.
    187. 187. Some things to do<br />
    188. 188. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.<br />Photo by arlen at Flickr.com<br />
    189. 189. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP<br />
    190. 190. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP<br />
    191. 191. NEVER<br /> FORGET <br /> THE <br /> BASIC<br /> RULES<br />
    192. 192. RULE #1 : HAVE A STRATEGY<br />
    193. 193. HOPE IS NOT A STRATEGY.<br />Photo by Utne.com<br />
    194. 194. RULE #2: LISTEN <br />
    195. 195. RULE #3. ENGAGE<br />
    196. 196. RULE #4 : BE GENEROUS<br />
    197. 197. <ul><li> Audience
    198. 198. Engagement
    199. 199. Loyalty
    200. 200. Influence
    201. 201. Action</li></ul>RULE #5 : MEASURE<br />
    202. 202. Food for thought...<br />
    203. 203. “Marketing”<br />
    204. 204. “Advertising”<br />
    205. 205. “Public Relations”<br />
    206. 206. “Social Media Marketing”<br />
    207. 207. Testing the Methodology<br />
    208. 208. “White Christmas”<br />
    209. 209. Some reading material...<br />
    210. 210.
    211. 211.
    212. 212. Sue Anstiss 01628 630363sue@promotepr.com<br />@sueanstiss<br />http://uk.linkedin.com/in/sueanstiss<br />www.promotepr.com <br />Grateful thanks for help with my slides to:<br />http://bonafidemarketinggenius.com<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×