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M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

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  • Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Here are a couple of sites that demonstrate this clearly! But just type in a few brand names to Twitter Raptor of Googleblogsearch and you will soon see what people are saying
  • Participate as a contributor and not a marketer.
  • Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
  • The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • 83% of those using the internet have watched video clips
  • Research from Universal McCann shows that of those using the internet 73% have read a blog
  • Social media impacts your brand’s reputation
  • Transcript

    • 1. Step into Social Media
      Sue Anstiss
      July 2010
    • 2.
    • 3. 1970
      1752
      1916
      1930’s
      2010
      First newspaper published
      Computer
      TV
      Radio
    • 4. Quick bit about you...
      Your experience of social media?
      What you’d like from today?
    • 5. The old communication model was amonologue.
    • 6. The average person is exposed to
      3000
      advertising messages/day
    • 7. The new communication modelis adialogue.
    • 8. What is social media?
      People using tools(like blogs and video)& sites (like Facebook and Flickr)to share content and have conversations online.
    • 9. Whyshould we care
    • 10. BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS
      Nielsen, Global Faces & Networked Places, 2009
      Photo by sinulog 2006 at Flickr
    • 11. BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAILNielsen, Global Faces & Networked Places, 2009
    • 12.
    • 13.
    • 14.
    • 15.
    • 16.
    • 17.
    • 18. Mavens
      Selectives
      Butterflies
      Wallflowers
      Engagement dbase July 2009 – Top100 Brands
      Wetpaint & Allimeter
    • 19. Engagement correlates with performance
    • 20. But how do we get started?
    • 21. 1. Have a strategy
    • 22.
    • 23. 2. Listen
    • 24.
    • 25.
    • 26.
    • 27.
    • 28.
    • 29. 3. Engage
    • 30. Immerse yourself in the conversations.
      (any or all of the above are a good place to start!)
    • 31. Relinquish
      control
    • 32. 4. Give generously
    • 33. social >media
      Hint: Share some stuff.
    • 34.
    • 35.
    • 36.
    • 37. 5. Measure results
    • 38. www.google.com/analytics
    • 39. YouTube analytics
    • 40. Facebook offers unique analytics
      Standard Reporting
      Facebook Enhanced Reporting
      Engagement report
      Page report
      Standard Impression, Clicks, Video Plays
      Lexicon measures ‘buzz’ and sentiment on Facebook
      Pulse Data reports the interests of your fans
    • 41. Paid for analysis
      Level 2
      Level 3
      Level 1
    • 42.
    • 43.
    • 44. Questions so far
    • 45. The conversations are powered by…
      (…just to name a few)
    • 59. The conversations are powered by…
    • The conversations are powered by…
    • 13 HOURS
      The amount of video uploaded to YouTube every minute.
      Picture from www.pujoproductions.net
    • 86. 100,000,000
      The number of YouTube videos viewed per day
    • 87. 412.3 YEARS
      The length of time it would take to view every YouTube video
      Photo by www.redbubble.com
    • 88. 83%
      have watched video clips
    • 89.
    • 90.
    • 91. Using YouTube for business
      10 great ideas!
    • 92. The conversations are powered by…
    • 106.
    • 107. 57%
      have joined
      a social
      network
    • 108.
    • 109. Groups
      Applications
      Pages
      Messages
      Photo’s
      Events
      Video
      Comments
    • 110. WORLDWIDE
      500 million users
      100+ million MOBILE
    • 111. UK STATS
      Over 24 million users
      11+ million daily
    • 112. Over 55 million members
      In over 200 countries around the world
      A new member joins LinkedIn every second
    • 113.
    • 114.
    • 115. The conversations are powered by…
    • 129. 4,000,000,000
      The number of photos archived on Flickr.com - October 2009
    • 130.
    • 131.
    • 132.
    • 133. The conversations are powered by…
    • 200,000,000
      blogs
    • 147. 73%
      of active online users have read a blog
      Source: Universal McCann Comparative Study on Social Media Trends April 2008
    • 148. 36% think more positively about companies that have blogs
    • 149. The conversations are powered by…
    • 1,105% year on year growth
    • 163. Nearly 75 million people visited the Twitter site in January 2010…
    • 164. 1.2 billion Tweets – in January 2010
    • 165. tools
    • 166.
    • 167. Who I follow…
    • 168.
    • 169. The conversations are powered by…
    • Geo-location services
    • 183.
    • 184.
    • 185. Branded geo-location services
    • 186.
    • 187. Some things to do
    • 188. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.
      Photo by arlen at Flickr.com
    • 189. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
    • 190. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
    • 191. NEVER
      FORGET
      THE
      BASIC
      RULES
    • 192. RULE #1 : HAVE A STRATEGY
    • 193. HOPE IS NOT A STRATEGY.
      Photo by Utne.com
    • 194. RULE #2: LISTEN
    • 195. RULE #3. ENGAGE
    • 196. RULE #4 : BE GENEROUS
    • 197. RULE #5 : MEASURE
    • 202. Food for thought...
    • 203. “Marketing”
    • 204. “Advertising”
    • 205. “Public Relations”
    • 206. “Social Media Marketing”
    • 207. Testing the Methodology
    • 208. “White Christmas”
    • 209. Some reading material...
    • 210.
    • 211.
    • 212. Sue Anstiss 01628 630363sue@promotepr.com
      @sueanstiss
      http://uk.linkedin.com/in/sueanstiss
      www.promotepr.com
      Grateful thanks for help with my slides to:
      http://bonafidemarketinggenius.com