Making The Connection : An Introduction To Social Media
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Making The Connection : An Introduction To Social Media - Presentation Transcript
- Sue Anstiss & Katie Start IHRSA, San Francisco, March 2009 Making the connection An introduction to social media
- First newspaper published TV and radio launched 2009 1752 1916 1930’s
- The old communication model was a monologue.
- 3000 The average person is exposed to advertising messages/day
- The new communication model is a dialogue.
- First newspaper published TV and radio launched 2009 1752 1916 1930’s
- What is social media?
- Social media is people using tools
- (like blogs and video) and sites (like Facebook and Flickr)
- to share content
- and have conversations online.
- Why should we care?
- In 2005, 8% of all adults online had a profile on social network site. Today 57% do.
- The conversations are powered by…
- Blogs
- Micro Blogs
- Online Chat
- RSS
- Widgets
- Social Networks
- Social Bookmarks
- Message Boards
- Podcasts
- Video Sharing Sites
- Photo Sharing Sites
- Virtual Worlds
- Wikis
- The conversations are powered by…
- Blogs
- Micro Blogs
- Online Chat
- RSS
- Widgets
- Social Networks
- Social Bookmarks
- Message Boards
- Podcasts
- Video Sharing Sites
- Photo Sharing Sites
- Virtual Worlds
- Wikis
- But how do we get started… ?
- “ It’s about conversations, and the best communicators start as the best listeners.” Brian Solis, Social Media Manifesto
- Listen
- YOUR MEMBERS ARE TALKING ABOUT YOUR BRAND. RIGHT NOW.
- 2. Participate
- Hint: Share some stuff.
- Immerse yourself in the conversations. (any or all of the above are a good place to start!)
- 3. Relinquish control
- 4. Give generously
- 5. Be honest
- OPEN
- HONEST
- AUTHENTIC
- DIALOGUE
- The conversations are powered by…
- Blogs
- Micro Blogs
- Online Chat
- RSS
- Widgets
- Social Networks
- Social Bookmarks
- Message Boards
- Podcasts
- Video Sharing Sites
- Photo Sharing Sites
- Virtual Worlds
- Wikis
- >100,000,000 viewers (65,000 new videos/day)
- 83%
- www.willitblend.com
- The conversations are powered by…
- Blogs
- Micro Blogs
- Online Chat
- RSS
- Widgets
- Social Networks
- Social Bookmarks
- Message Boards
- Podcasts
- Video Sharing Sites
- Photo Sharing Sites
- Virtual Worlds
- Wikis
- 57%
- have joined
- a social
- network
- Some bedtime reading… (from April 21)
- The conversations are powered by…
- Blogs
- Micro Blogs
- Online Chat
- RSS
- Widgets
- Social Networks
- Social Bookmarks
- Message Boards
- Podcasts
- Video Sharing Sites
- Photo Sharing Sites
- Virtual Worlds
- Wikis
- 55% have uploaded photos
- 64 million people worldwide use Flickr More than 3 billion images on Flickr 2.5 to 3 million photos uploaded each day
- The conversations are powered by…
- Blogs
- Micro Blogs
- Online Chat
- RSS
- Widgets
- Social Networks
- Social Bookmarks
- Message Boards
- Podcasts
- Video Sharing Sites
- Photo Sharing Sites
- Virtual Worlds
- Wikis
- 200,000,000 blogs
- S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
- trust bloggers’ opinions on products & services
- 36% think more positively about companies that have blogs
- Your blogging checklist
- Transparency
- Conversational tone
- Frequency (2 x week)
- Passion for the subject
- Participation and interaction
- Keep reading other blogs
- Comment regularly
- Love links (at least 1 per post)
- Use images
- Knowledge sharing
- www.google.com/analytics
- Some more bedtime reading…
- The conversations are powered by…
- Blogs
- Micro Blogs
- Online Chat
- RSS
- Widgets
- Social Networks
- Social Bookmarks
- Message Boards
- Podcasts
- Video Sharing Sites
- Photo Sharing Sites
- Virtual Worlds
- Wikis
- In December 2008, 4.5 million people visited Twitter – a 753% increase from the previous year 70% of Twitter users joined in 2008 5-10 thousand new accounts are created daily
- Even more bedtime reading…
- My club FLICKR
- Listen
- Participate
- Give up control
- Give generously
- Be honest
- Promote’s quick to do list…
- Sue Anstiss & Katie Start Connect to us… +44 (0)1753 740074 www.promotepr.com [email_address] [email_address] http://sueanstiss.blogspot.com http://katiestart.blogspot.com http://twitter.com/sueanstiss http://twitter.com/katiestart http://www.linkedin.com/in/sueanstiss http://www.linkedin.com/in/katiestart Grateful thanks for help with our slides to: http://bonafidemarketinggenius.com
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sueanstiss, 6 months ago
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