4,000,000,000The number of photos archived on Flickr.com
o Fastest ever growing online viral video campaigno 6.7 million views after 24 hourso 23 million views after 36 hourso Isaiah Mustafa replied to 186 online comments and questionso Sales increased by 107%
Increasing engagement...?1. Photo posts Receive 50% more impressions than any other post type or media type2. Quotes Provide 22% more interactions when compared to all post types3. Questions Generate almost twice as many comments as any other post type4. Links 87% more likely to be shared than any other type of postSource: Roost.comStudy evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries
o Locationo Ageo Sexo Keywords (appear in your users profile)o Educationo Workplaceo Relationship statuso Relationship interestso Languages
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From a daily social mediastrategy conference call to the final postgame tweet, these efforts seek to create whatcommissioner David Stern likes to refer to as a "digital watercooler," a space where friends, fans and followers can discuss the NBA.
"I hope fans understand that werelistening to them as much as weretalking to them."Were responding in real time andmaking changes big and small todeliver them content that they want."
Over half the NBA’s players (220+) are on Twitter
Kaka – 5M+ Followers Shaquille O’ Neal – 4M+ Followers Cristiano Ronaldo – 3.5M Followers Lance Armstrong – 3M Followers Tony Hawk – 2.5 M Followers