Slideshow Transcript

1. Slide 1: An Applicant Community Website for Edge Hill University Alison Wildish Head of Web Services, University of Bath
2. Slide 2: Why? - Lack of information - Poor inconsistent communication; paper, paper, paper…
3. Slide 3: Why? - University Status - Increased applications - Need to convert those applications into real students
4. Slide 4: Our aim… - Ensure we sent out a consistent message - Engage students (make them want to choose EHU) - Make them feel part of our community
5. Slide 5: Our approach… - Communicate – let applicants know what to expect and when - Feed information - Make it less formal - Tell it like it is
6. Slide 6: How? - Use the web for the majority of communication - Build a community that they feel part of - Let them talk directly to the people who are in the know (our students) - Let them talk to each other
7. Slide 7: hi.edgehill.ac.uk Alison Wildish Head of Web Services, University of Bath
8. Slide 8: The results… - Managed expectations - Students felt communicated with: - http://blogs.edgehill.ac.uk/spark/
9. Slide 9: “I was planning to go to another Uni but I am definitely coming here now”
10. Slide 10: Thanks Any questions? Alison Wildish Head of Web Services, University of Bath a.wildish@bath.ac.uk