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Presentation by Alison Wildish at the UCISA TLIG 'Innovation and Communication' workshop in Feb 2008

Presentation by Alison Wildish at the UCISA TLIG 'Innovation and Communication' workshop in Feb 2008

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Edgehill presentation Presentation Transcript

  • 1. An Applicant Community Website for Edge Hill University Alison Wildish Head of Web Services, University of Bath
  • 2.
    • - Lack of information
    • - Poor inconsistent communication;
    • paper, paper, paper…
    Why?
  • 3.
    • University Status
    • Increased applications
    • - Need to convert those applications into real students
    Why?
  • 4.
    • - Ensure we sent out a consistent message
    • Engage students (make them want to choose EHU)
    • - Make them feel part of our community
    Our aim…
  • 5.
    • - Communicate – let applicants know what to expect and when
    • - Feed information
    • - Make it less formal
    • - Tell it like it is
    Our approach…
  • 6.
    • Use the web for the majority of communication
    • Build a community that they feel part of
    • Let them talk directly to the people who are in the know (our students)
    • - Let them talk to each other
    How?
  • 7. hi.edgehill.ac.uk Alison Wildish Head of Web Services, University of Bath
  • 8.
    • Managed expectations
    • Students felt communicated with:
    • http:// blogs.edgehill.ac.uk /spark/
    The results…
  • 9.
    • “ I was planning to go to another Uni but I am definitely coming here now ”
  • 10. Thanks Any questions? Alison Wildish Head of Web Services, University of Bath [email_address]