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Edgehill presentation
Edgehill presentation
Edgehill presentation
Edgehill presentation
Edgehill presentation
Edgehill presentation
Edgehill presentation
Edgehill presentation
Edgehill presentation
Edgehill presentation
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Edgehill presentation

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Presentation by Alison Wildish at the UCISA TLIG 'Innovation and Communication' workshop in Feb 2008

Presentation by Alison Wildish at the UCISA TLIG 'Innovation and Communication' workshop in Feb 2008

Published in: Technology, Education
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Transcript

  • 1. An Applicant Community Website for Edge Hill University Alison Wildish Head of Web Services, University of Bath
  • 2.
    • - Lack of information
    • - Poor inconsistent communication;
    • paper, paper, paper…
    Why?
  • 3.
    • University Status
    • Increased applications
    • - Need to convert those applications into real students
    Why?
  • 4.
    • - Ensure we sent out a consistent message
    • Engage students (make them want to choose EHU)
    • - Make them feel part of our community
    Our aim…
  • 5.
    • - Communicate – let applicants know what to expect and when
    • - Feed information
    • - Make it less formal
    • - Tell it like it is
    Our approach…
  • 6.
    • Use the web for the majority of communication
    • Build a community that they feel part of
    • Let them talk directly to the people who are in the know (our students)
    • - Let them talk to each other
    How?
  • 7. hi.edgehill.ac.uk Alison Wildish Head of Web Services, University of Bath
  • 8.
    • Managed expectations
    • Students felt communicated with:
    • http:// blogs.edgehill.ac.uk /spark/
    The results…
  • 9.
    • “ I was planning to go to another Uni but I am definitely coming here now ”
  • 10. Thanks Any questions? Alison Wildish Head of Web Services, University of Bath [email_address]

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