MARKETING
PRESENTATION
BY:
HARISH VANGALA
SUDIP MAZUMDAR
ZAIN UL ABDEEN
ASHISH MALIK
ANUJ DUBEY
‘BE SMARTER STAY HEALTHIER’
MISSION
 To create the world's first real-time map of human
health. Our product helps keeping your family healthier
and h...
VISION
 To be India’s most reliable health care product
company offering innovative features superior
quality and value t...
Amity Business School
ABOUT THE PRODUCT
 SMARTOMETER IS A
THERMOMETER WHICH GIVES YOU
MUCH MORE THAN THE
TEMPERATURE READ...
SPECIFICATION
Size: 0.2in (H) x 0.6in (W) x 5.2in (L)
Battery: None
Processor: None
LCD: None
Compatibility: iOS and ...
KEY FEATURES
 Accurate and fast thermometer that exceeds accuracy and
safety requirements.
 Ability to save and share sy...
Amity Business SchoolSWOT ANALYSIS
Strengths
• New technology
• Instant & advanced monitoring
• Durability
Weakness
• Infa...
MARKET SHARE
SOURCE: www.docstoc.com/docs/160590025/India-Market-Research-Report--Thermometer-market-in-india
Amity Business SchoolSEGMENTATION
Geographic: Delhi/NCR, Hyderabad, Kolkata, Bangalore,
Pune, Chandigarh, Lucknow, Ahmedab...
Amity Business SchoolSEGMENTATION
Psychographic
Lifestyle - Mothers, people
staying away from home.
Benefits sought
 Tim...
Amity Business SchoolTARGETING
Target Audience : People of urban cities
who belong to upper and middle class of
society an...
Amity Business SchoolPositioning
“ A Technologically advanced THERMOMETER
that enables accurate health monitoring”
. On th...
Amity Business SchoolMarketing Mix...
•Product Strategy
Product is differentiated on basis of performance quality.
Smartom...
Amity Business SchoolMarketing Mix...
• Pricing Strategy
Product cost for company is INR 550/unit
Thermistor- Rs 35/-
Lo...
MARKET COMPETITIORS
BRAND TYPE PRICE
HICKS DIGITAL 650
HICKS ANALOG 150
ACCUSURE DIGITAL 700
JBL ANALOG 120
OPERON DIGITAL...
Amity Business SchoolMarketing Mix...
•Distribution Strategy (Place)
Phase 1: Sample units are given to physicians and as...
Amity Business SchoolMarketing Mix...
•Promotional Strategy
•Online Marketing and Direct Marketing.
•Event Press Conferenc...
•Advertising
Print Ad in newspaper and magazines.
Electronic Ad in Broad Cast Media.
Standees in hospitals and near pha...
Smartometer
Smartometer
Smartometer
Smartometer
Smartometer
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Smartometer

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Smartometer

  1. 1. MARKETING PRESENTATION BY: HARISH VANGALA SUDIP MAZUMDAR ZAIN UL ABDEEN ASHISH MALIK ANUJ DUBEY
  2. 2. ‘BE SMARTER STAY HEALTHIER’
  3. 3. MISSION  To create the world's first real-time map of human health. Our product helps keeping your family healthier and help doctors and society stop the spread of illness. If our community is healthy, we are more likely to be healthy. If illnesses are circulating, then we are more likely to get ill.
  4. 4. VISION  To be India’s most reliable health care product company offering innovative features superior quality and value to our customers. By 2016 we wish to achieve 30% of market share and while it would be best in terms of consumer value , customer service, employee talent, predictable growth.
  5. 5. Amity Business School ABOUT THE PRODUCT  SMARTOMETER IS A THERMOMETER WHICH GIVES YOU MUCH MORE THAN THE TEMPERATURE READING.  IT CAN TELL THE TYPE OF ILLNESSES THAT IS AROUND YOU  IT ALSO TELLS YOU WHAT ILLNESS YOU MIGHT HAVE AND WHAT WE CAN DO ABOUT THAT
  6. 6. SPECIFICATION Size: 0.2in (H) x 0.6in (W) x 5.2in (L) Battery: None Processor: None LCD: None Compatibility: iOS and Android Accessories: Case and an adapter for thermometer calibration
  7. 7. KEY FEATURES  Accurate and fast thermometer that exceeds accuracy and safety requirements.  Ability to save and share symptom history.  Illness forecasting feature that tells you when you are likely to get better. One touch scheduling of appointment with physician. Ability to send symptoms to your family physician.
  8. 8. Amity Business SchoolSWOT ANALYSIS Strengths • New technology • Instant & advanced monitoring • Durability Weakness • Infant Product • Globally tough competition • Low market share Opportunities • Changing technology & markets • Changing Taste and Preference Threats • Market Condition • New Competitors
  9. 9. MARKET SHARE SOURCE: www.docstoc.com/docs/160590025/India-Market-Research-Report--Thermometer-market-in-india
  10. 10. Amity Business SchoolSEGMENTATION Geographic: Delhi/NCR, Hyderabad, Kolkata, Bangalore, Pune, Chandigarh, Lucknow, Ahmedabad Demographic: . Age: Any age group . Gender: Male / Female . Education: Technically literate people . Family Size: Single and Married With Children . Socio Economic Class: Upper and Middle Class
  11. 11. Amity Business SchoolSEGMENTATION Psychographic Lifestyle - Mothers, people staying away from home. Benefits sought  Time Of Use - Illness  Benefits - More accurate hence can monitor perfectly
  12. 12. Amity Business SchoolTARGETING Target Audience : People of urban cities who belong to upper and middle class of society and who are concerned more about their and surroundings’ health.
  13. 13. Amity Business SchoolPositioning “ A Technologically advanced THERMOMETER that enables accurate health monitoring” . On the basis of the benefit: Instant health report.
  14. 14. Amity Business SchoolMarketing Mix... •Product Strategy Product is differentiated on basis of performance quality. Smartometer, an early stage digital health startup is creating the world’s first real-time map of human health. More precise than normal thermometers More durable than glass thermometers Helps users track their illness history Share history with physicians, manage and plan around their illness
  15. 15. Amity Business SchoolMarketing Mix... • Pricing Strategy Product cost for company is INR 550/unit Thermistor- Rs 35/- Logic design-Rs 175/- Software – Rs150/- Body material & Assembling – Rs 190/-  1unit (incl. case and adapter) - Rs 675/-  1unit ( calibration adapter only) - Rs 120/- Profit Margin per unit : 22.7%
  16. 16. MARKET COMPETITIORS BRAND TYPE PRICE HICKS DIGITAL 650 HICKS ANALOG 150 ACCUSURE DIGITAL 700 JBL ANALOG 120 OPERON DIGITAL 745
  17. 17. Amity Business SchoolMarketing Mix... •Distribution Strategy (Place) Phase 1: Sample units are given to physicians and asked to recommend for patients. •Area of Distribution:- Tier 1 Cities - Delhi, Kolkata, Chennai, Bangalore, Ahmedabad, Hyderaba d etc. Phase 2: Product is introduced into online market. •Area of Distribution:- Above cities and other tier 2 cities like: Bhopal, Amritsar, Chandigarh etc. Phase 3: Products and accessories are distributed among wholesale and retail pharmacy stores. • Area of Distribution:- Distribution in tier 3 cities like Patna, Varanasi, Jamshedpur etc.
  18. 18. Amity Business SchoolMarketing Mix... •Promotional Strategy •Online Marketing and Direct Marketing. •Event Press Conference. .
  19. 19. •Advertising Print Ad in newspaper and magazines. Electronic Ad in Broad Cast Media. Standees in hospitals and near pharmacy stores Social networking sites.
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