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E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
E Business Systems
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E Business Systems

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  • 1. Outlines <ul><li>Enterprise Functional Systems </li></ul><ul><li>Enterprise E-business systems </li></ul><ul><li>Knowledge management </li></ul>
  • 2. Enterprise Functional Systems <ul><li>Functional Business Systems </li></ul>Marketing Production/Operation Accounting Finance Human Resource Management
  • 3. Marketing Systems <ul><li>Marketing Systems </li></ul><ul><ul><li>One-to-one marketing </li></ul></ul><ul><ul><li>Interactive marketing </li></ul></ul><ul><ul><li>Target marketing </li></ul></ul><ul><ul><li>Sale force automation </li></ul></ul><ul><ul><li>Advertisements </li></ul></ul><ul><ul><li>Customer services </li></ul></ul>
  • 4. Manufacturing Systems <ul><li>Manufacturing Systems </li></ul>Production Forecasting Production Scheduling Material Requirement Capacity Planning Production Cost Control Quality Control Shop Floor Scheduling Shop Floor Control Machine Control Robotics Control Process Control CAD CAE Computer-aided Process Planning Product Simulation and Prototyping Computer-Aided Manufacturing Enterprise Resource Planning Resource Planning Execution Engineering
  • 5. Human Resource Management <ul><li>Human Resource Management </li></ul><ul><ul><li>Staffing </li></ul></ul><ul><ul><li>Training and development </li></ul></ul><ul><ul><li>Compensation and administration </li></ul></ul><ul><ul><li>HRM and the Internet </li></ul></ul><ul><ul><li>HRM and intranets </li></ul></ul><ul><ul><li>Cyber job market </li></ul></ul>
  • 6. Accounting Systems Sale Order Processing Billing Sales Analysis Account Receivable Cash Receipts Accounts Payable Cash Disbursements Purchases Inventory Processing Payroll Time-keeping General Ledger Financial Reporting Sales Transaction Processing System Purchases Transaction Processing System General Ledger and Reporting System Cash Receipts and Disbursements Transaction Processing System
  • 7. Financial Management Systems <ul><li>Financial Management Systems </li></ul><ul><ul><li>Cash management </li></ul></ul><ul><ul><li>Investment management </li></ul></ul><ul><ul><li>Capital budgeting </li></ul></ul><ul><ul><li>Financial planning </li></ul></ul>
  • 8. Enterprise E-Business Systems <ul><li>E-Business systems </li></ul><ul><ul><li>Enterprise resource planning(ERP) </li></ul></ul><ul><ul><li>Customer relationship management(CRM) </li></ul></ul><ul><ul><li>Supply chain management(SCM) </li></ul></ul><ul><ul><li>Partner relationship management(PRM) </li></ul></ul><ul><ul><li>Decision support systems(DSS) </li></ul></ul><ul><ul><li>Knowledge management systems(KMS) </li></ul></ul><ul><ul><li>Management information systems(MIS) </li></ul></ul>
  • 9. Enterprise E-Business Systems SCM CRM ERP Supplier Customer Employee Partners DSS PRM KMS HRM
  • 10. E-business Systems (ERP) <ul><li>Enterprise resource planning(ERP) </li></ul>Employees/ (Customers) Sales, Distribution, Order Management Production Resource Planning Integrated Logistics Accounting and Finance Human Resources
  • 11. E-business Systems (ERP Value) <ul><li>Benefits and Challenges of ERP </li></ul><ul><ul><li>Quality and efficiency </li></ul></ul><ul><ul><li>Reducing cost </li></ul></ul><ul><ul><li>Decision support </li></ul></ul><ul><ul><li>Enterprise Agility </li></ul></ul><ul><ul><li>ERP with emphasis on enhancing enterprise business value </li></ul></ul>
  • 12. E-business Systems (ERP Problems) <ul><li>Problems of implementing ERP in enterprises </li></ul><ul><ul><li>Major challenge: Business process reengineering(BPR) </li></ul></ul><ul><ul><li>Resistance of both managers and staffs </li></ul></ul><ul><ul><li>Top managers ’ commitment and consensus </li></ul></ul><ul><ul><li>Users ’ involvement </li></ul></ul><ul><ul><li>High cost </li></ul></ul>
  • 13. E-business Systems (Types of ERP) <ul><ul><li>Corporate cultures </li></ul></ul><ul><ul><li>Management systems and ownerships </li></ul></ul><ul><li>Types of ERP to be implemented </li></ul>Flexible EC integration Inter-organization EB suites/ ERPII Time Internal External Chinese Enterprises
  • 14. E-business Systems (ERP Cost) <ul><li>ERP Cost </li></ul>Reengineering 43% Hardware 12% Software 15% Training and Change Mgmt 15% Data Conversions 15%
  • 15. E-business Systems (CRM) <ul><li>Customer relationship management(CRM) </li></ul>Marketing and Fulfillment Sales Management Customer Account and Data Management Retention and Loyalty Programs Customer Service and Support Customer and Prospect Fax Telephone E-Mail Web Mobile
  • 16. E-business Systems (CRM Value) <ul><li>Benefits and challenges of CRM </li></ul><ul><ul><li>Customer interests and needs </li></ul></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Customer loyalty </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Quick feedback and response </li></ul></ul><ul><ul><li>CRM with emphasis on enterprise customer value </li></ul></ul>
  • 17. E-business Systems (CRM Types) <ul><li>Types of CRM systems to be implemented </li></ul>Operational Analytical Collaborative Portal/Intelligent Internal External Chinese Enterprises Time
  • 18. E-business Systems (SCM) <ul><li>Supply chain management(SCM) </li></ul>Suppliers/ Customers Transportation and Shipment Management Sourcing and Procurement Order Fulfillment Distribution and Inventory Management Logistics Management
  • 19. E-business Systems (SCM Value) <ul><li>Benefits and challenges of SCM </li></ul><ul><ul><li>Fast and accurate order processing </li></ul></ul><ul><ul><li>Inventory management </li></ul></ul><ul><ul><li>Time to market </li></ul></ul><ul><ul><li>Transaction and material cost </li></ul></ul><ul><ul><li>Strategic relationships and alliances </li></ul></ul><ul><ul><li>Enterprise flexibility </li></ul></ul><ul><ul><li>Customer accountability </li></ul></ul><ul><ul><li>SCM with emphasis on both enterprise business value and customer value </li></ul></ul>
  • 20. E-business Systems (SCM Types) <ul><li>Types of SCM to be implemented </li></ul>Supply Chain improvement E-Supply Chain Supply Chain Integration Internal External Chinese Enterprises Time
  • 21. Knowledge Management <ul><li>Knowledge management Activities </li></ul><ul><ul><li>Knowledge creating/acquiring </li></ul></ul><ul><ul><li>Knowledge presenting, storing and renewal </li></ul></ul><ul><ul><li>Knowledge sharing and services </li></ul></ul><ul><ul><li>Knowledge applying </li></ul></ul>
  • 22. Knowledge Management Processes) <ul><li>Knowledge management processes </li></ul>Knowledge creating and acquiring Knowledge Presenting and Storing Knowledge sharing and services Knowledge applying
  • 23. Knowledge Management (Knowledge Categories) <ul><li>Knowledge management : Categories of knowledge </li></ul><ul><ul><li>Tacit/Explicit knowledge </li></ul></ul>Explicit Tacit Internalization Socialization Externalization Combination Explicit From To Tacit
  • 24. Knowledge Management (Intellectual Capitals) <ul><li>Sources of knowledge: Intellectual capital </li></ul><ul><ul><li>Human capital </li></ul></ul><ul><ul><li>Structural capital </li></ul></ul><ul><ul><li>Customer/partner capital </li></ul></ul>
  • 25. Knowledge Management (Knowledge Creating) <ul><li>Knowledge creating/acquiring </li></ul>Human Capital Structural Capital Partner Capital Knowledge Acquisition Tacit Knowledge Explicit/Tacit Knowledge Explicit Knowledge
  • 26. Knowledge Management (Tacit Knowledge Acquisition) <ul><ul><li>Tacit knowledge acquisition </li></ul></ul><ul><ul><ul><li>Knowledge engineering </li></ul></ul></ul><ul><ul><ul><li>Intelligent agents </li></ul></ul></ul><ul><ul><ul><li>Management measures </li></ul></ul></ul><ul><ul><ul><li>Cognitive science applications </li></ul></ul></ul><ul><ul><ul><li>Natural language processing </li></ul></ul></ul>
  • 27. Knowledge Management (Explicit Knowledge Acquisition) <ul><ul><li>Explicit knowledge acquisition </li></ul></ul><ul><ul><ul><li>Data mining </li></ul></ul></ul><ul><ul><ul><li>Web mining </li></ul></ul></ul><ul><ul><ul><li>Text mining </li></ul></ul></ul><ul><ul><ul><li>Intelligent agents </li></ul></ul></ul>
  • 28. Knowledge Management (Knowledge Storing) <ul><li>Knowledge presenting, storing and renewal </li></ul><ul><ul><li>Knowledge modeling </li></ul></ul><ul><ul><li>Data warehouse </li></ul></ul><ul><ul><li>Knowledge base </li></ul></ul><ul><ul><li>Ontology base </li></ul></ul>
  • 29. Knowledge Management (Knowledge Sharing) <ul><li>Knowledge sharing and services </li></ul><ul><ul><li>Knowledge portal </li></ul></ul><ul><ul><li>Application Ontology </li></ul></ul><ul><ul><li>Knowledge query and visualization </li></ul></ul>
  • 30. Knowledge Management (Knowledge Applying) <ul><li>Knowledge applications </li></ul><ul><ul><li>Decision support </li></ul></ul><ul><ul><li>Business intelligence </li></ul></ul><ul><ul><li>Innovation </li></ul></ul><ul><ul><li>New business opportunities </li></ul></ul><ul><ul><li>Enterprise adaptability </li></ul></ul>
  • 31. E-Business <ul><li>E-business in Business </li></ul><ul><li>E-business:Use of Internet technologies to internetwork and empower business processes,electronic commerce,and enterprise communication and collaboration within a company and with its customers,suppliers, and other business stakeholders. </li></ul>
  • 32. E-Commerce <ul><li>Concept </li></ul><ul><li>Describing the buying, selling, and exchanging products, services, and information via computer networks including mainly the Internet </li></ul>
  • 33. E-Commerce Framework <ul><li>Applications </li></ul><ul><li>Support Services </li></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Public policy </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Business Support </li></ul></ul><ul><ul><li>Business partnership </li></ul></ul>
  • 34. E-Commerce Framework <ul><li>Infrastructure and Management </li></ul><ul><ul><li>Common services </li></ul></ul><ul><ul><li>Messaging and information distribution </li></ul></ul><ul><ul><li>Multimedia and network publishing </li></ul></ul><ul><ul><li>Network infrastructure </li></ul></ul><ul><ul><li>Interfacing and integration </li></ul></ul>
  • 35. E-Commerce Framework <ul><li>Framework </li></ul>
  • 36. E-Commerce Models <ul><li>E-Commerce Models -- In transactional Perspective </li></ul><ul><ul><li>B2B </li></ul></ul><ul><ul><li>B2C </li></ul></ul><ul><ul><li>C2C </li></ul></ul><ul><ul><li>--------------------------------------------------------- </li></ul></ul><ul><ul><li>B2G </li></ul></ul><ul><ul><li>C2G </li></ul></ul>
  • 37. E-Commerce Models <ul><li>E-Commerce Models -- In Cyberspace/Marketplace Perspective </li></ul><ul><ul><li>Buyer oriented marketplace </li></ul></ul><ul><ul><li>Seller oriented marketplace </li></ul></ul><ul><ul><li>Infomediary oriented marketplace </li></ul></ul>
  • 38. E-Commerce Models <ul><li>Pure and Partial EC — from Process Perspective </li></ul>
  • 39. E-Commerce Business Models <ul><li>EC Revenue Models </li></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Transaction fees </li></ul></ul><ul><ul><li>Subscription fees </li></ul></ul><ul><ul><li>Advertising fees </li></ul></ul><ul><ul><li>Affiliate or referring fees </li></ul></ul><ul><ul><li>Other services </li></ul></ul>
  • 40. E-Marketing and Sales <ul><li>Electronic Storefront and Malls </li></ul><ul><li>Intermediaries </li></ul><ul><li>Market Mechanisms </li></ul><ul><ul><li>Catalogs </li></ul></ul><ul><ul><li>Search engines </li></ul></ul><ul><ul><li>Shopping carts </li></ul></ul><ul><ul><li>Intelligent agents </li></ul></ul><ul><ul><li>Auctions </li></ul></ul>
  • 41. E-Marketing and Sales <ul><li>Issues in E-Market </li></ul><ul><ul><li>Reach and richness </li></ul></ul><ul><ul><li>Liquidity </li></ul></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Success factors </li></ul></ul><ul><li>Economics of E-Marketplaces </li></ul><ul><ul><li>Product cost curves </li></ul></ul><ul><ul><li>Reach versus richness </li></ul></ul>
  • 42. E-Marketing and Sales <ul><li>Economics of E-Marketplaces </li></ul>Regular Products Digital Products Cost Quantity
  • 43. Electronic Retailing <ul><li>E-Tailing </li></ul><ul><li>Travel and Tourism </li></ul><ul><li>Job Market </li></ul><ul><li>Real Estate, Insurance, Stock Trading </li></ul><ul><li>E-Banking </li></ul><ul><li>E-Delivery </li></ul><ul><li>Sales Channels </li></ul>
  • 44. Electronic Retailing <ul><li>Clicks and Bricks Strategies </li></ul><ul><li>Issues in E-Tailing </li></ul><ul><ul><li>Disintermediation and reintermediation </li></ul></ul><ul><ul><li>Channel Conflicts </li></ul></ul><ul><ul><li>Determining the right price </li></ul></ul><ul><ul><li>Personalization </li></ul></ul>
  • 45. Online Advertisement <ul><li>Web Advertisement </li></ul><ul><ul><li>Advertising methods </li></ul></ul><ul><ul><li>Advertising strategies </li></ul></ul><ul><ul><li>Economics of Web advertising </li></ul></ul><ul><ul><li>Issues of Web advertising </li></ul></ul><ul><ul><li>Unsolicited electronic ads--spamming </li></ul></ul>
  • 46. Decision Support in Business <ul><li>Business and Decisions </li></ul><ul><ul><li>Information, decisions, and management </li></ul></ul>Strategic Management Tactical Management Operational Management Unstructured Structured Semistructured
  • 47. Management Information Systems <ul><li>MIS </li></ul><ul><ul><li>Producing information products that support many of the day-to-day decision making needs of managers and business professionals </li></ul></ul><ul><li>Management Reporting Alternatives </li></ul><ul><ul><li>Periodic scheduled reports </li></ul></ul><ul><ul><li>Exception reports </li></ul></ul><ul><ul><li>Demand reports and responses </li></ul></ul><ul><ul><li>Push reporting </li></ul></ul>
  • 48. Online Analytical Processing <ul><li>Online Analytical Processing </li></ul><ul><ul><li>Consolidation </li></ul></ul><ul><ul><li>Drill-Down </li></ul></ul><ul><ul><li>Slicing and Dicing </li></ul></ul>
  • 49. Decision Support Systems <ul><li>Decision Support Systems </li></ul><ul><ul><li>Components </li></ul></ul>Interface/Visualization Modeling/Analysis Data Management Data Base Model Base User Interface
  • 50. Decision Support Systems <ul><li>Geographic Information and Data Visualization Systems </li></ul><ul><ul><li>GSS </li></ul></ul><ul><ul><li>DVS </li></ul></ul><ul><ul><li>VRML </li></ul></ul>
  • 51. Using Decision Support Systems <ul><li>Using DSS </li></ul><ul><ul><li>What-If Analysis </li></ul></ul><ul><ul><li>Sensitivity analysis </li></ul></ul><ul><ul><li>Goal-Seeking analysis </li></ul></ul><ul><ul><li>Optimization analysis </li></ul></ul>
  • 52. Executive Information Systems <ul><li>EIS Features </li></ul><ul><ul><li>To the preferences of the managers </li></ul></ul><ul><ul><li>GUI and visualization </li></ul></ul><ul><ul><li>Data analysis </li></ul></ul><ul><ul><li>Easy to use </li></ul></ul>
  • 53. Artificial Intelligence Technologies in Business <ul><li>An Overview of Artificial Intelligence </li></ul><ul><ul><li>Domains of AI </li></ul></ul>Artificial Intelligence Cognitive Science Apps Robotics Applications Natural Interface Apps
  • 54. Artificial Intelligence <ul><li>Attributes of Intelligent Behavior </li></ul><ul><ul><li>Think and reason </li></ul></ul><ul><ul><li>Use reason to solve problems </li></ul></ul><ul><ul><li>Learn or understand from experience </li></ul></ul><ul><ul><li>Acquire and apply knowledge </li></ul></ul><ul><ul><li>Exhibit creativity and imagination </li></ul></ul><ul><ul><li>Deal with complex and perplexing situations </li></ul></ul><ul><ul><li>Respond quickly and successfully to new situations </li></ul></ul><ul><ul><li>Recognize the relative importance of elements in a situation </li></ul></ul><ul><ul><li>Handle ambiguous,incomplete, and erroneous information </li></ul></ul>
  • 55. Artificial Intelligence <ul><li>Neural Networks </li></ul><ul><li>Fuzzy Logic Systems </li></ul><ul><li>Genetic algorithms </li></ul><ul><li>Virtual Reality </li></ul><ul><li>Intelligent Agents </li></ul><ul><li>Expert Systems </li></ul>
  • 56. Expert Systems <ul><li>Components of an expert system </li></ul><ul><ul><li>User interface </li></ul></ul><ul><ul><li>Inference engine </li></ul></ul><ul><ul><li>Knowledge base </li></ul></ul><ul><ul><li>Knowledge acquisition </li></ul></ul>
  • 57. Expert Systems User Interface Inference Engine Knowledge Base Knowledge Acquisition Expert/Knowledge Engineer User Expert System Development Expert System
  • 58. Expert Systems <ul><li>Suitability Criteria </li></ul><ul><ul><li>Domain: Relative small and limited to a well-defined problem area </li></ul></ul><ul><ul><li>Expertise: A body of knowledge,techniques,and intuition is needed that only a few people possess </li></ul></ul><ul><ul><li>Complexity: Solution of the problem is a complex task that requires logical inference processing,which would not be handled as well by conventional information processing </li></ul></ul><ul><ul><li>Structure: The solution process must be able to cope with ill-structured,uncertain,missing,and conflicting data, and a problem situation that changes with the passage of time </li></ul></ul>
  • 59. Expert Systems <ul><ul><li>Availability: An expert exists who is articulate and cooperative,and who has the support of the management and end users involved in the development of the proposed system </li></ul></ul><ul><li>Benefits and Limitations </li></ul>

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