2. SOBHA COLLEGE OF TEACHER EDUCATION
MARARIKULAM
UNIVERSITY OF KERALA
Bachelor of Education 2013-14
Name: Aswathy Murali
Option: Commerce
Reg. No. 1
3. Advertising media is the device
through which the advertising message
is conveyed to the customers.
4. There are 6 types of Advertising Media
1. Indoor Advertising
2. Outdoor Advertising
3. Radio Advertising
4. Television Advertising
5. Internet Advertising
6. Window Display
5. Indoor Advertising
Its mainly classified into two.
Press Media:- News paper is one of the oldest
and most widely used media of advertising. It
offers certain advantages like wide coverage,
economy, flexibility & selectivity.
Magazines:- It reached a focused target group.
Repeated exposure is another advantage
6. Outdoor Advertising
It passes the message to those people who are
moving audience
The top users of outdoor media are soft drink
companies
Example:
Poster Display
Bill Board Display
Electrical Display
Vehicular Display
7. Radio Advertising
Radio Advertising has been very popular because
of its massive reach & lower cost.
Through radio advertising message could reach
the remotest places.
At lower cost high frequency could be maintained.
8. Television Advertising
It is the latest medium of mass communication.
It is an audio visual device and it combines
sounds, motions & sights.
Television enjoys high reach and better impact on
prospects.
9. Window Display
Window display is the medium used to attract the
public by creating an interest in the,
10. Internet
Internet is the recent advertising media that has
come into existence.
Internet advertisements can reach highly selected
audience.
