Marketing mix final

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A Short view to Marketing Mix

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Marketing mix final

  1. 1. ByB.Sudheer ReddyG.Anudeep
  2. 2.  Marketing Simple Marketing System. Marketing Mix. Tools of Marketing Mix.OBJECTIVES
  3. 3. What is Marketing…?? Selling ? Advertising ? Promotions ? Making products available in stores ? Maintaining inventories ?All of the above, plus much more!
  4. 4. Marketing = ? Marketing is a Social and Managerial process bywhich individuals and groups obtain what they needand want through creating and exchanging productsand value with others.PHILIP KOTLER
  5. 5. In Simple Terms ..
  6. 6. Simple Marketing SystemIndustry(a collectionof sellers)Market(a collectionof Buyers)Goods/servicesMoneyCommunicationInformation
  7. 7. Marketing Mix ..
  8. 8. Mercedes-Benz SLS AMG
  9. 9.  Variety : Mercedes – Benz SLS AMG [ 2010-Present ]. Quality : Assured by “ Mercedes Benz ”. Design :i. Fitted with a set of 21 inch light Metal rims .ii. Engine-623 HP.iii. Open Door System.iv. Dual Clutch – Semi Automatic.PRODUCT
  10. 10.  Features :i. Sporty ride and Smooth Handlingii. Stylish and cozy interiors.iii. Covers 0-100 kmph sprint in just 3.8 seconds.iv. The safety features include up to eightairbags. Brand Name:i. Mercedes Benz [ INDIA ]ii. Mercedes- Benz [ World Wide ]CONT….
  11. 11.  List Price Discount Price. Allowances. Payment Period. Credit Terms.PRICE
  12. 12.  Advertising. Personal Selling. Sales Promotion. Publicity.PROMOTION
  13. 13.  Channels. Coverage. Assortments. Locations. Inventory . Transportation. Logistics.PLACE

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