Slides for presentation by Sudhanshu Raheja at Startup Saturday Pune 2012

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  • Slides for presentation by Sudhanshu Raheja at Startup Saturday Pune 2012

    1. 1. Mobile Apps for Smart People
    2. 2. Introduction
    3. 3. Who am I?And how did I get started with mobile
    4. 4. Mobile PlatformsiPhone, android, blackberry, symbian, windows phone, mobile web, bada, webos, meego, brew, maemo, palm os, danger os, windows mobile, bb tablet os, so pick your battles
    5. 5. Why build on iOS?This is where indie developers make money Yeah, like who?
    6. 6. Competition 565,416 applications 135,626 publishers
    7. 7. Beat the competition types of applications
    8. 8. ResearchThink of marketing before you submit Become a subject matter expert Understand the social networks Find apps similar to yours Track everything Examples?
    9. 9. On The AppStore Title, Icon, Keyword, DescriptionNo made up words, use popular ones You have 3 lines to impress Get a killer icon
    10. 10. Pricing71% apps are $1 or less Play with pricing Rule of thumb #200 - 150 #150 - 200 #100 - 300 #50 - 1000 #1 - 10000
    11. 11. Promotion by Apple ‘Featured’ xxx% ‘What’s Hot’ 20% ‘Staff Favorites’ 90-1000% ‘New and Noteworthy’ 100-300%
    12. 12. Other tips Try to go with in-app purchase Advertise like crazy till you hit top 50 Lite versions don’t work for everybodyIf you bet on volume and don’t hit top 50...
    13. 13. Questions?Sudhanshu Raheja, Vercingetorix Technologies sudhanshu@vxtindia.com | @sudhanshuraheja | @vercingetorix

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