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Slides for presentation by Sudhanshu Raheja at Startup Saturday Pune 2012
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Slides for presentation by Sudhanshu Raheja at Startup Saturday Pune 2012

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Transcript

  • 1. Mobile Apps for Smart People
  • 2. Introduction
  • 3. Who am I?And how did I get started with mobile
  • 4. Mobile PlatformsiPhone, android, blackberry, symbian, windows phone, mobile web, bada, webos, meego, brew, maemo, palm os, danger os, windows mobile, bb tablet os, so pick your battles
  • 5. Why build on iOS?This is where indie developers make money Yeah, like who?
  • 6. Competition 565,416 applications 135,626 publishers
  • 7. Beat the competition types of applications
  • 8. ResearchThink of marketing before you submit Become a subject matter expert Understand the social networks Find apps similar to yours Track everything Examples?
  • 9. On The AppStore Title, Icon, Keyword, DescriptionNo made up words, use popular ones You have 3 lines to impress Get a killer icon
  • 10. Pricing71% apps are $1 or less Play with pricing Rule of thumb #200 - 150 #150 - 200 #100 - 300 #50 - 1000 #1 - 10000
  • 11. Promotion by Apple ‘Featured’ xxx% ‘What’s Hot’ 20% ‘Staff Favorites’ 90-1000% ‘New and Noteworthy’ 100-300%
  • 12. Other tips Try to go with in-app purchase Advertise like crazy till you hit top 50 Lite versions don’t work for everybodyIf you bet on volume and don’t hit top 50...
  • 13. Questions?Sudhanshu Raheja, Vercingetorix Technologies sudhanshu@vxtindia.com | @sudhanshuraheja | @vercingetorix