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Century SIP
         SIP with Free Life Insurance Cover upto 100 Times




                                                          Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.        Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Human Life Cycle
                     Phase I                                        Phase II                                 Phase III

                                                                     Child’s Marriage

                                                          Child’s Education

                                                          Housing


                                                                    Child birth
                                                               Marriage

                       22 yrs                                          38 yrs                                  10-
                                                                                                               10- 20 yrs

                Education                                     Earning Years                    Post Retirement Years

                                        Age-
                                        Age- 22 yrs                                     Age-
                                                                                        Age- 60 yrs
                                                                                               Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                             Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Phase II – Most Challenging Phase
         Meet Current                           Taking Care of       Build Capital                 Make Provisions
          Recurring                             Child’s Needs         Assets like                        for
          Expenses                                                   House & Car                     Retirement




         Our family continues to have these financial needs, whether we survive or not…




                                                          Hence we NEED,
                                                      Investments + Insurance

                                                                                     Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                   Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Century SIP
     A complete solution




                                                          Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.        Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Unique Value Proposition

                                                              Century SIP
               Free Life Insurance Cover                                                                        Power of
                                                                                                           Systematic Investing




* Awarded by CNBC TV 18 – Crisil; Please refer to slide number 38 for awards methodology; Past performance may or may not be sustained in the future.
                                                                                                                      Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                                                    Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Free Life Insurance Cover
         • Century SIP - SIP with Free Life Insurance Cover
                  • Cost of Insurance to be entirely borne by the AMC
         • Uniform Insurance Cover*
                  • Year 1 – 10 Times the Monthly SIP Installment
                  • Year 2 – 50 Times the Monthly SIP Installment
                  • Year 3 onwards – 100 Times the Monthly SIP Installment
                  • Limits above are subject to maximum coverage of Rs. 20 lakhs per investor
                  • Life cover continues even if SIP stops
         • Wide Range of Age Group Covered
                  • Minimum / Maximum Entry Age – 18 Years / Below 46 Years
                  • Cover continues upto the age of 55 years
         • Investor just needs to sign a “Declaration of Good Health”
                  • No additional documents or medicals are required; only a small questionnaire to be filled up
 * Subject to specified terms & conditions
                                                                                     Mutual Fund investments are subject to market risks
       Birla Sun Life Asset Management Company Ltd.                                  Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Various Scenarios
                                                                                Century SIP




                             SIP Continues                                                                                           SIP Stops




          Scenario                                       Scenario                                              Scenario                                      Scenario
     SIP continues upto                             SIP continuing &                                       SIP discontinues                           SIP discontinues after
          Maturity                                 unfortunate event of                                      before 3 years                           3 years from the date
        (55 y of age)                                death happens                                        from the date of 1st                           of 1st installment
                                                                                                              installment


         Life cover                                Nominee is paid the                                     Life cover ceases                          Life cover continues @
     continues upto age                            Sum Insured + the                                                                                  fund value* subject to
        55 & ceases                                   Fund Value                                                                                      maximum of 100 times
         thereafter                                                                                                                                         Monthly SIP
                                                                                                                                                            Installment

Note – Insurance cover would cease , if investor redeems (fully / partially) or switch out (fully / partially) units before completion of the Century SIP tenure
* Fund Value = Value of units, accumulated under Century SIP, at start of the each policy year.
                                                                                                                                Mutual Fund investments are subject to market risks
       Birla Sun Life Asset Management Company Ltd.                                                                             Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Benefit to the Family
  1,400,000
                                                           Century SIP @ Rs. 5,000 pm
  1,200,000                                                                           Total Benefit to
                                                      Fund Value        Life Cover
                                                                                        the Family
  1,000,000        Unfortunate Event of Death
                   at the end of year 5
                                                          408,348        500,000          908,348

    800,000        Unfortunate Event of Death
                   at the end of year 10
                                              1,150,193                  500,000         1,650,193

    600,000



    400,000



    200,000



           0
                   Start        Year 1       Year 2          Year 3      Year 4      Year 5    Year 6    Year 7        Year 8        Year 9        Year 10
Rate of Return assumed @ 12% pa Computations - Internal               Fund Value         Life Cover
                                                                                                         Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                                       Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Offers Uniform Insurance Cover
                                                                       Uniform Life Cover through out
  280,000
                                                                       Life cover paid in addition to the fund value
                                                                       Life cover continues even if SIP discontinues*
  240,000
                                                                       You get covered when you need it the most i.e.
                                                                        AS YOU GROW OLD
  200,000
                                                                                       Life cover reduces with payment of the SIP
  160,000                                                                               installments
                                                                                       Life cover proceeds goes to the AMC, towards
  120,000                                                                               payment of outstanding SIP installments

   80,000

   40,000

                                        Scenario – 10 Year SIP @ Rs.2,000 pm Installment
          0
              Year 1



                              Year 2



                                             Year 3



                                                          Year 4



                                                                       Year 5



                                                                                 Year 6



                                                                                              Year 7



                                                                                                               Year 8



                                                                                                                              Year 9



                                                                                                                                              Year 10
 * Subject to Terms & Conditions
                                                                   BSL Century SIP                     Other SIPs with Life Cover
 Based on Published Information of other available SIPs

                                                                                                            Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                                          Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Life Cover Continues even if SIP
    Discontinues
                                Century SIP                                                      Other SIPs with Life Cover ~



                                                                                                       SIP Discontinues
           SIP discontinues                      SIP discontinues
          before 3 years from                   after 3 years from
             the date of 1st                       the date of 1st
              installment                           installment
                                                                                                       Life cover ceases

                                               Life cover continues
                                                   @ fund value*
            Life cover ceases                  subject to maximum
                                               of 100 times monthly
                                                  SIP installment



* Fund Value = Value of units, accumulated under Century SIP, at start of the each policy year
~ Based on Published Information of other available SIPs

                                                                                                         Mutual Fund investments are subject to market risks
       Birla Sun Life Asset Management Company Ltd.                                                      Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Century SIP vs. Term Insurance
                                 Century SIP                                                                      Term Insurance
                                 Free Life Cover                                                            Annual / Single Premium
                          No Individual Underwriting                                                         Individual Underwriting
                               No Medical Tests                                                                   Medical Tests*

                                                                Century SIP @ Rs. 5,000 pm
                                  Life Cover – Y 1 = Rs. 50,000; Y 2 = Rs. 250,000; Year 3 onwards = Rs. 500,000
                                                                         Term Life Insurance Premium for Various Ages
               Features                                25 Y                                   35 Y                                          45 Y
                                        Year 1        Year 2        Year 3      Year 1       Year 2     Year 3      Year 1                 Year 2         Year 3
     Sum Insured                     Rs. 50,000     Rs. 250,000   Rs. 500,000   Rs. 50,000   Rs. 250,000   Rs. 500,000   Rs. 50,000     Rs. 250,000    Rs. 500,000

     Premium Payment Term~           1Y             1Y            28 Y          1Y           1Y            18 Y          1Y             1Y             8Y

     Annual Premium^                 Rs. 210        Rs. 1,050     Rs. 2,100     Rs. 255      Rs. 1,275     Rs. 2,550     Rs. 383        Rs. 1,913      Rs. 30,600

     Total Premium                   Rs. 210        Rs. 1,050     Rs. 58,800    Rs. 255      Rs. 1,275     Rs. 45,900    Rs. 383        Rs. 1,913      Rs. 30,600

     Total Savings                                 Rs. 60,060                                Rs. 47,430                                 Rs. 32,896

* May or may not be required; ^ Based on market estimates;
~ upto age 55
                                                                          Savings with Century SIP
                                                                                                                    Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                                                  Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Total Savings with Century SIP
    Could be…



                                                            Whopping
                                                          Rs. 200,200* !!!




* Refer to Annexure 1 for workings

                                                                Mutual Fund investments are subject to market risks
       Birla Sun Life Asset Management Company Ltd.             Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
A Million Dollar Question…

          Is Investing in Equity the
                    Right Choice???




                                                          Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.        Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Kal Aaj Aur Kal




                           1985                                                    2011
                  Balcony Ticket : Rs 15/-                                Balcony Ticket : Rs 300/-
                                                          Inflation Meter: 12.21% p.a.
Source & Computations - Internal

                                                                                     Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                   Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Kal Aaj Aur Kal




                          1985                                                      2011
                   Hotel Bill: Rs.100/-                                     Hotel Bill: Rs 1,600/-

                                                          Inflation Meter: 11.25% p.a.

Source & Computations - Internal

                                                                                     Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                   Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Kal Aaj Aur Kal




                      1985                                                        2011
              Petrol Price: Rs. 8 / L                                    Petrol Price: Rs.64 / L

                                                          Inflation Meter: 8.33% p.a.

  Source & Computations - Internal

                                                                                        Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                      Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Kal Aaj Aur Kal




                       1985                                                       2011
                 MBA Course: 40,000/-                                     MBA Course: 10,00,000/-


Source & Computations - Internal
                                                          Inflation Meter: 13.18% p.a.
                                                                                    Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                  Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
How Do I BEAT Inflation???




                                                          Investing in Equity is Risky, but
                                                Not investing in Equity could be Riskier…
Note - Graph above is for illustrative purpose only based on our perception

                                                                                              Mutual Fund investments are subject to market risks
       Birla Sun Life Asset Management Company Ltd.                                           Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Why SIP?




                                                                     Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                   Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
The Formula of Creating Wealth




            Start Early                                   Invest Regularly                 Create Wealth




                                                                             Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                           Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Invest Regularly
                               Illustration
                                8,000,000
                                                          Rs.1000/- invested every month for 30 years
                                                                                                                                                          Rs 69 lakhs
                                7,000,000           6% p.a.   10% p.a.           15% p.a.


                                6,000,000
   Value of investment (Rs.)




                                5,000,000                            Even small amounts
                                4,000,000
                                                                         invested regularly
                                                                             can grow
                                3,000,000
                                                                           substantially
                                                                                                                                                           Rs. 21 lakhs
                                2,000,000

                                                                                                                                                           Rs 10 lakhs
                                1,000,000


                                       0
                                            1   3         5   7     9       11        13      15         17   19   21    23       25        27       29
Source - Internal                                                                           No. of years

                                                                                                                        Mutual Fund investments are subject to market risks
                               Birla Sun Life Asset Management Company Ltd.                                             Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Invest Regularly
     • It is the small drops that make an ocean
     • Relieves you of the last minute pressure
     • Slow and steady wins the race
              • E.g. Split your Sec 80C investments into smaller amounts and invest every
                   month

     • Reduces the risk of investing at the wrong time
              • Difficult to predict the market and know when is the right time


                                         We earn regularly; We spend regularly

                                      Shouldn’t we also invest regularly?
                                                                          Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                        Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Systematic Investing
     • Similar to a Recurring Deposit with a bank
     • Method of investing predetermined amounts of money regularly to
       benefit from the stock market volatility
     • Convenient and Hassle-Free
              • Automatic investments, one-time instruction, transactions on the net

      • Similar to PF : Small amount invested regularly to become a sizeable
        sum after some years
     • Light on the wallet
              • As low as Rs. 1,000/- per month


                                                                        Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                      Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Power of Rupee Cost Averaging
      •      Buying MORE units @ low prices & buying FEWER units @ high prices
      •      Helps AVERAGE out your purchase price
      •      Illustration:
                            Amount Invested         Unit Price    No. of Units
               Month
                               (In Rs.)              (In Rs.)     Purchased
                   1            Rs. 1,000                 10.00     100.00        Equity investing is
                   2            Rs. 1,000                 9.00      111.11
                   3            Rs. 1,000                 8.50      117.65
                                                                                 not about timing the
                   4            Rs. 1,000                 11.00      90.91        market but time in
                   5            Rs. 1,000                 10.50      95.24               the market
                   6            Rs. 1,000                 10.00     100.00
                Total           Rs. 6,000                           614.91
               Total Investment = Rs. 6,000
               Value of Lump-sum Investment* = Rs. 6,000
               Value of SIP Investment* = Rs. 6,149.10
* At the end of the 6th month
                                                                                 Mutual Fund investments are subject to market risks
       Birla Sun Life Asset Management Company Ltd.                              Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
BSLAMC Top Performers
    Outperforming Benchmarks across Time Horizons

                                                                                           SIP Returns (%) (As of 31st Mar 2011)
                                      Scheme
                                                                                                                                             Since
                                                                                    1 Year           3 Years            5 Years
                                                                                                                                           Inception
        Birla Sun Life Dividend Yield Plus (G)                                       4.17             30.78              21.32                23.00

        S&P CNX 500                                                                  2.53             18.61              11.47                17.75

        Birla Mid Cap Fund (G)                                                       -9.97            22.07              14.91                25.27

        CNX Mid Cap                                                                  -7.41            22.32              14.14                21.67

        Birla Sun Life Frontline Equity Fund (G)                                     6.71             24.03              17.59                25.58

        BSE 200                                                                      3.73             19.61              12.33                19.48

        Birla Sun Life Tax Relief 96 (D)                                             -6.79            18.44              10.85                28.18

        BSE 200                                                                      3.73             19.62              12.33                16.92
        Past performance may or may not be sustained in future. Load and Taxes are not considered for computation of returns. The data assumes the
        investment of Rs. 1,000/- on 1st day of every month or the subsequent working day. CAGR Returns are computed after accounting for the cash flow by using the XIRR
        method (investment internal rate of return). G – Growth & D - Dividend
                                                                                                                            Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                                                          Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Other Features




                                                                     Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                   Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Century SIP
     •     Century SIP will be an optional feature
     •     Feature will be available with SIP investments in all equity schemes (open-ended) offered by the BSLAMC
     •     Minimum & maximum investments amounts:
             • Minimum investment – Rs. 1,000 pm
             • Maximum investment – There is no upper limit to the monthly installment.
     •     Tenure of the SIP
                • 55 years less the current completed age of the investor
     •     Load structure
             • Entry Load – Nil
             • Exit Load - As per the underlying scheme




                                                                                   Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                 Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Life Insurance Cover
      •      Eligibility criterions:
               • Only individual investors, excluding Non Resident Indians & Persons of Indian Origin
               • Minimum / Maximum Entry Age – 18 years / below 46 years
               • Investors enrolling for investments thru Century SIP in designated schemes
               • Investors signing genuine “Good Heath Declaration” and also providing their Date of Birth, Gender and Nominee
                 details at the specified places in the application form
               • In case of joint holders in the scheme, only the first unit holder would be eligible for the insurance cover
      •      Commencement of the insurance cover
               • The Insurance cover will start from the commencement of Century SIP. However, only accidental deaths will be
                 covered for the first 45 days.
      •      When will the insurance cover cease*
               • At the end of the tenure. i.e., upon completion of 55 years of age.
               • Discontinuation of Century SIP installments within 3 years from the commencement of the same
               • Redemption / switch-out (fully or partly) of units purchased under Century SIP before the completion of the Century
                 SIP tenure
      •      Exclusions from the insurance cover
               • Death due to suicide within first year of commencement of Century SIP
               • Death within 45 days from the commencement of Century SIP installments except for death due to accident
               • Death due to pre-existing illness, disease(s) or accident which has occurred prior to commencement of Century SIP
* There will be no provision for revival of insurance cover, once ceased

                                                                                                  Mutual Fund investments are subject to market risks
       Birla Sun Life Asset Management Company Ltd.                                               Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Other Terms & Conditions
     •     The Group Life Insurance Cover will be governed by the terms and conditions of the insurance policy with the relevant
           Insurance Company as determined by the AMC.
     •     Grant of insurance cover to any individual member shall be discretionary on part of Life Insurance Company.
     •     In case of death of the first unit holder, his / her legal representatives may file a claim directly with the designated branch of the
           Insurance Company supported by all relevant documents as required by the Insurer and the payment of the claim may be
           made to the legal representatives by the insurance company. All insurance claims will be settled in India and shall be payable
           in Indian Rupees only. Settlement procedure will be as stipulated by the Insurance Company. Insurance claims will be directly
           settled by the Insurance Company. There will be only one insurance cover linked to unique investor. This offer from the
           Insurance Company (with whom the AMC ties up) is being brought to the investors of the Scheme by the AMC on a best effort
           basis. The AMC will not be responsible or liable for maintaining service levels and/or any delay in processing claims arising out
           of this facility.
     •     The Mutual Fund, Trustees, AMC, or their Directors, officers or employees shall not be liable for any claims (including but not
           limited to rejection of any claim, non-settlement, delays etc.) arising out of the insurance cover provided to the unit holder. The
           Fund is bringing this offer to the investors of the Scheme only as an additional facility and is not acting as an agent for
           marketing/sales of insurance policies.
     •     Subject to what has been stated above, the AMC reserves a right to modify / annul the said Group Insurance Cover on a
           prospective basis. The AMC also reserves the right to change the insurance company from time to time.
     •     Charges of the insurance cover will be entirely borne by the AMC.
     •     Investors opting for Birla Sun Life Century SIP agree and confirm to have read, understood and accepted the Terms of Century
           SIP and Insurance cover.
     •     Insurance is subject matter of solicitation
                                                                                                        Mutual Fund investments are subject to market risks
         Birla Sun Life Asset Management Company Ltd.                                                   Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Statutory Details, Disclaimer &
    Risk Factors
     Statutory Details: Constitution: Birla Sun Life Mutual Fund (BSLMF) has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Nuvo Limited and Sun Life (India) AMC Investments Inc. [liability
     restricted to seed corpus of Rs. 1 Lac] Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd.

     Investment Objective: Birla Advantage Fund: An Open ended Growth Scheme to achieve long-term growth of capital at relatively moderate levels of risk through a diversified research based investment approach. Birla
     Equity Plan: An Open-ended Equity Linked Savings Scheme to achieve long-term growth of capital along with income tax relief for investment. Birla India Opportunities Fund: An Open-ended Growth Scheme to achieve
     superior long-term growth of capital by investing in shares of companies that do one or more of the following: Leverage India’s intellectual capital for providing services, research and creative inputs; Seek to use current and
     impending changes in patent laws / import tariffs / quotas to supply goods and services; Leverage India’s lower labour costs for providing services and manufactured goods; Leverage India’s large population of English speaking
     people for providing services.Birla MNC Fund: An Open-ended Growth Scheme to achieve long-term growth of capital at relatively moderate levels of risk by making investments in securities of multi-national companies
     through a research based investment approach.Birla Midcap Fund: An Open-ended Growth Scheme to achieve long-term growth of capital at controlled level of risk by primarily investing in Midcap stocks.Birla India GenNext
     Fund: An Open ended growth scheme with an objective to target growth of capital by investing in equity/equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, which
     in turn is getting fuelled by high disposable incomes of the young generation (Generation Next). The scheme will invest in companies that have the following characteristics: 1.Companies that seek growth in revenues arising out
     of demand from the younger generation (GenNext) for their products or services. 2. They should be engaged in manufacturing of products or rendering of services that go directly to the consumer. 3. The products and services
     should have distinct brand identity, thereby enabling choice.Birla Top 100 Fund: The fund seeks to provide medium to long-term capital appreciation, by investing predominantly in a diversified portfolio of equity and equity
     related securities of top 100 companies as measured by market capitalization.Birla Infrastructure Fund: The Fund seeks to provide medium to long-term capital appreciation, by investing predominantly in a diversified portfolio
     of equity and equity related securities of companies that are participating in the growth and development of Infrastructure in India.Birla Index Fund: An Open-ended Index-Linked Scheme to generate returns commensurate
     with the performance of Nifty subject to tracking errors.Birla Dividend Yield Plus: An Open-ended Growth Scheme to provide capital growth and income by investing primarily in a well diversified portfolio of dividend paying
     companies that have a relatively high dividend.Birla Sun Life Buy India Fund: A multi-sector open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100%
     equity, focusing on investing in businesses that are driven by India’s large population and inherent consumption patterns. The focus of the scheme will be in the consumer and healthcare sectors. The secondary objective is
     income generation and distribution of dividend.Birla Sun Life New Millennium Fund: A multi-sector open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100%
     equity, focusing on investing in technology and technology dependent companies, hardware, peripherals and components, software, telecom, media, internet and e-commerce and other technology enabled companies. The
     secondary objective is income generation and distribution of dividend. Birla Sun Life Basic Industries Fund: A multi-sector open-end growth scheme with the objective of long term growth capital, through a portfolio with a
     target allocation of 100% equity, focusing on investing in companies sensitive to economic cycles and commodity pricing cycles. The investments will be in companies which are often referred to as cyclical companies. The
     secondary objective is income generation and distribution of dividend.Birla Sun Life Equity Fund: An open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 90%
     equity and 10% debt and money market securities.Birla Sun Life Tax Relief ’96 Fund: An open-end equity linked savings scheme (ELSS) with the objective of long term growth of capital through a portfolio with a target
     allocation of 80% equity, 20% debt and money market securities.Birla Sun Life Frontline Equity Fund: An open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation
     of 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200. The secondary objective is income generation and distribution of dividend.Birla Sun Life
     Special Situations Fund: An Open-ended diversified equity scheme with objective to generate long-term capital by investing in a portfolio of equity and equity related securities.The scheme would follow an investment strategy
     that would take advantage of Special Situations & contrarian investment style.Birla Sun Life International Equity Fund: An Open-ended Diversified Equity Scheme with an objective to generate long-term growth of capital, by
     investing predominantly in a diversified portfolio of equity and equity related securities in the domestic and international markets.

     Disclaimer - This document is meant for private circulation only and should not at any point of time be construed to be an invitation to the public for subscribing to the units of Birla Sun Life Mutual Fund (BSLMF) . Birla Sun Life
     Mutual Fund (BSLMF) does not solicit any action based on the information contained in the document and does not recommend any action based on the same. The information/graphs/charts contained in this document are
     based on certain assumptions and have been compiled from sources, which Birla Sun Life Asset Management Company Limited (BSLAMC) believes to be reliable, but cannot guarantee its accuracy or completeness. Opinions
     expressed and facts referred to in this document are subject to change without notice and BSLAMC is under no obligation to update the same. Please read the offer document carefully for scheme specific risk factors and other
     details before investing.

     Risk Factors: Mutual Funds and securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the Schemes will be achieved. As with any investment in securities, the
     NAV of the Units issued under the Schemes may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsors / Investment Manager / Mutual
     Fund does not indicate the future performance of the Schemes and may not necessarily provide a basis of comparison with other investments. The names of the Schemes do not, in any manner, indicate either the quality of the
     Schemes or their future prospects or returns. Unitholders in the schemes are not being offered any guaranteed/assured returns. For scheme specific risk factors and other details please read the offer document of the
     schemes available at Investor Service Centres and with Distributors carefully before investing.

                                                                                                                                                                        Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                                                                                                      Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Awards Methodology
     Award : CNBC TV18 - CRISIL Mutual Fund of the Year Award for 2007. Birla Sun Life Mutual Fund, Category – Mutual Fund of the Year, out of 26 fund houses. Fund Houses winning at least two awards for their schemes in
     the category level awards for 2007 were considered for the award based on consistency of fund house's performance across various scheme categories in the four quarterly CRISIL CPR rankings released during the calendar
     year 2007. The individual CRISIL CPR ranks for their schemes were aggregated on a weighted average basis to arrive at the final ranks for fund houses.

     Birla Sun Life Frontline Equity Scheme was among the 2 schemes that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Large Cap Oriented Equity Funds. In total 22 schemes were eligible for the
     award universe. Birla MIP was the only scheme that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Monthly Income Plans (Conservative). In total 9 schemes were eligible for the award universe.
     Birla Sun Life Short Term Fund was the only scheme that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category of Income Short Term Funds. In total 12 Schemes were eligible for the award universe.
     Birla Sun Life Income Fund was the only scheme that won the CNBC TV18 - CRISIL Mutual und of the Year Award in the category of Income Funds. In total 17 Schemes were eligible for the award universe. Schemes present
     in all four quarter CRISIL CPRs were considered for the award. The award is based on consistency of scheme's performance in the four quarterly CRISIL CPR rankings released during the calendar year 2007. The individual
     CRISIL CPR parameter scores averaged for the four quarters were further multiplied by the parameter weight as per the CRISIL CPR methodology to arrive at the final scores. Birla Infrastructure Fund was the only scheme that
     won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Emerging Equity Fund of the Year. In total 14 schemes were eligible for the award universe. Open ended equity schemes having a one to two year
     track record as on December 31, 2007 and fulfilling CRISIL's eligibility criteria on disclosure were considered for the award. The award is based on the scheme's performance using the analytical approach of the CRISIL CPR
     rankings having the analysis period as the year 2007.

     A detailed methodology of the CRISIL CPR is available at www.crisil.com. Ranking & Award Source: CRISIL Fund Services, CRISIL Ltd. Past performance is no guarantee of future results.

     ICRA Award: Birla Income Plus (Category- Debt- Schemes –Long Term), 7- Star indicates- Best performance amongst the 5-Star Funds. 1 year Performance for the period ending December 31, 2007. Birla Sun Life Short Term
     Fund (Growth)- (Category- Liquid Plus Schemes), 7- Star indicates- Best performance amongst the 5-Star Funds. 1 year Performance for the period ending December 31, 2007. The rank is an outcome of an objective and
     comparative analysis against various parameters, including: risk adjusted return, fund size, sector concentration, portfolio turnover, liquidity, company concentration and average maturity. The ranking methodology did not take
     into account entry and exit loads imposed by the scheme. The rank is neither a certificate of statutory compliance nor any guarantee on the future performance of Birla Sun Life Mutual Fund or its Schemes. Ranking source and
     publisher: ICRA Online.

     Lipper Awards 2008: Methodology: Birla Sun Life Income Fund –Growth: Best Fund –Bond Indian Rupee –General for 3 year performance period ended on December 31, 2007 out of 100 funds and Best Fund –Bond Indian
     Rupee –General for 10 year performance period ended on December 31, 2007, out of 35 funds. Birla Gilt Plus- Regular Plan- Growth: Best Fund –Bond Indian Rupee –Government for 5 year performance period ended on
     December 31, 2007, out of 10 funds. Birla Sun Life '95 Fund: Best Fund- Mixed Assets Aggressive- General for 10 year performance period ended on December 31, 2007, out of 6 funds. Entry / Exit load not considered. Past
     performance is no guarantee of future results. Ranking source: Lipper –A Reuter Company.

     Scheme Name, Nature & Objective: Birla Sun Life Frontline Equity Fund (an Open- end growth scheme) with an objective of long term growth of capital, through a portfolio with a target allocation of 100% equity by aiming
     at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200. Birla Sun Life Monthly Income (an Open-end income scheme) with an objective to generate regular income so as to
     make monthly and quarterly distribution to unit holders with the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus. Birla Sun Life Short Term Fund
     (an Open-end short term income scheme) with an objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money market securities with relatively low levels of
     interest rate risk. Birla Sun Life Income Fund (an Open-end income scheme) with an objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money market
     securities. Birla Infrastructure Fund (an Open-end growth scheme) with an objective of providing for medium to long-term capital appreciation by investing predominantly in a diversified portfolio of equity and equity related
     securities of companies that are participating in the growth and development of infrastructure in India. Birla Income Plus (an Open-end income scheme) with an objective to generate consistent income through superior yields on
     its investments at moderate levels of risk through a diversified investment approach. Birla Gilt Plus (an Open-end Government Securities scheme) with an objective to generate income and capital appreciation through
     investments exclusively in Government Securities. Birla Sun Life '95 Fund (an Open-end balanced scheme) with an objective of long term growth of capital and current income, through a portfolio of equity and fixed income
     securities.




                                                                                                                                                                      Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                                                                                                    Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.        Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.
Annexure 1 – Total Savings with Century SIP

                                                             Century SIP @ Rs. 20,000 pm
                              Life Cover – Y 1 = Rs. 200,000; Y 2 = Rs. 1,000,000; Year 3 onwards = Rs. 2,000,000

                                                                    Term Life Insurance Premium for Various Ages
              Features                              25 Y                                       35 Y                                      45 Y
                                  Year 1         Year 2        Year 3       Year 1          Year 2       Year 3         Year 1        Year 2          Year 3
         Sum Insured            Rs. 200,000    Rs. 1,000,000 Rs. 2,000,000 Rs. 200,000    Rs. 1,000,000 Rs. 2,000,000 Rs. 200,000   Rs. 1,000,000 Rs. 2,000,000

         Premium Payment
                                1Y             1Y            28 Y          1Y             1Y           18 Y          1Y             1Y             8Y
         Term~

         Annual Premium^        Rs. 700        Rs. 3,500     Rs. 7,000     Rs. 800        Rs. 4,000    Rs. 8,000     Rs. 1,315      Rs. 6,575      Rs. 13,150

         Total Premium          Rs. 700        Rs. 3,500     Rs. 196,000   Rs. 800        Rs. 4,000    Rs. 144,000   Rs. 1,315      Rs. 6,575      Rs. 105,200

         Total Savings                         Rs. 200,200                               Rs. 148,800                                Rs. 113,090




  ^ Based on market estimates; ~ upto age 55

                                                                                                                       Mutual Fund investments are subject to market risks
      Birla Sun Life Asset Management Company Ltd.                                                                     Please read the SID & SAI carefully before investing

Copyright: Birla Sun Life Asset Management Company Ltd.

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Birla sun life century sip

  • 1. Century SIP SIP with Free Life Insurance Cover upto 100 Times Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 2. Human Life Cycle Phase I Phase II Phase III Child’s Marriage Child’s Education Housing Child birth Marriage 22 yrs 38 yrs 10- 10- 20 yrs Education Earning Years Post Retirement Years Age- Age- 22 yrs Age- Age- 60 yrs Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 3. Phase II – Most Challenging Phase Meet Current Taking Care of Build Capital Make Provisions Recurring Child’s Needs Assets like for Expenses House & Car Retirement Our family continues to have these financial needs, whether we survive or not… Hence we NEED, Investments + Insurance Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 4. Century SIP A complete solution Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 5. Unique Value Proposition Century SIP Free Life Insurance Cover Power of Systematic Investing * Awarded by CNBC TV 18 – Crisil; Please refer to slide number 38 for awards methodology; Past performance may or may not be sustained in the future. Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 6. Free Life Insurance Cover • Century SIP - SIP with Free Life Insurance Cover • Cost of Insurance to be entirely borne by the AMC • Uniform Insurance Cover* • Year 1 – 10 Times the Monthly SIP Installment • Year 2 – 50 Times the Monthly SIP Installment • Year 3 onwards – 100 Times the Monthly SIP Installment • Limits above are subject to maximum coverage of Rs. 20 lakhs per investor • Life cover continues even if SIP stops • Wide Range of Age Group Covered • Minimum / Maximum Entry Age – 18 Years / Below 46 Years • Cover continues upto the age of 55 years • Investor just needs to sign a “Declaration of Good Health” • No additional documents or medicals are required; only a small questionnaire to be filled up * Subject to specified terms & conditions Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 7. Various Scenarios Century SIP SIP Continues SIP Stops Scenario Scenario Scenario Scenario SIP continues upto SIP continuing & SIP discontinues SIP discontinues after Maturity unfortunate event of before 3 years 3 years from the date (55 y of age) death happens from the date of 1st of 1st installment installment Life cover Nominee is paid the Life cover ceases Life cover continues @ continues upto age Sum Insured + the fund value* subject to 55 & ceases Fund Value maximum of 100 times thereafter Monthly SIP Installment Note – Insurance cover would cease , if investor redeems (fully / partially) or switch out (fully / partially) units before completion of the Century SIP tenure * Fund Value = Value of units, accumulated under Century SIP, at start of the each policy year. Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 8. Benefit to the Family 1,400,000 Century SIP @ Rs. 5,000 pm 1,200,000 Total Benefit to Fund Value Life Cover the Family 1,000,000 Unfortunate Event of Death at the end of year 5 408,348 500,000 908,348 800,000 Unfortunate Event of Death at the end of year 10 1,150,193 500,000 1,650,193 600,000 400,000 200,000 0 Start Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Rate of Return assumed @ 12% pa Computations - Internal Fund Value Life Cover Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 9. Offers Uniform Insurance Cover  Uniform Life Cover through out 280,000  Life cover paid in addition to the fund value  Life cover continues even if SIP discontinues* 240,000  You get covered when you need it the most i.e. AS YOU GROW OLD 200,000  Life cover reduces with payment of the SIP 160,000 installments  Life cover proceeds goes to the AMC, towards 120,000 payment of outstanding SIP installments 80,000 40,000 Scenario – 10 Year SIP @ Rs.2,000 pm Installment 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 * Subject to Terms & Conditions BSL Century SIP Other SIPs with Life Cover Based on Published Information of other available SIPs Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 10. Life Cover Continues even if SIP Discontinues Century SIP Other SIPs with Life Cover ~ SIP Discontinues SIP discontinues SIP discontinues before 3 years from after 3 years from the date of 1st the date of 1st installment installment Life cover ceases Life cover continues @ fund value* Life cover ceases subject to maximum of 100 times monthly SIP installment * Fund Value = Value of units, accumulated under Century SIP, at start of the each policy year ~ Based on Published Information of other available SIPs Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 11. Century SIP vs. Term Insurance Century SIP Term Insurance Free Life Cover Annual / Single Premium No Individual Underwriting Individual Underwriting No Medical Tests Medical Tests* Century SIP @ Rs. 5,000 pm Life Cover – Y 1 = Rs. 50,000; Y 2 = Rs. 250,000; Year 3 onwards = Rs. 500,000 Term Life Insurance Premium for Various Ages Features 25 Y 35 Y 45 Y Year 1 Year 2 Year 3 Year 1 Year 2 Year 3 Year 1 Year 2 Year 3 Sum Insured Rs. 50,000 Rs. 250,000 Rs. 500,000 Rs. 50,000 Rs. 250,000 Rs. 500,000 Rs. 50,000 Rs. 250,000 Rs. 500,000 Premium Payment Term~ 1Y 1Y 28 Y 1Y 1Y 18 Y 1Y 1Y 8Y Annual Premium^ Rs. 210 Rs. 1,050 Rs. 2,100 Rs. 255 Rs. 1,275 Rs. 2,550 Rs. 383 Rs. 1,913 Rs. 30,600 Total Premium Rs. 210 Rs. 1,050 Rs. 58,800 Rs. 255 Rs. 1,275 Rs. 45,900 Rs. 383 Rs. 1,913 Rs. 30,600 Total Savings Rs. 60,060 Rs. 47,430 Rs. 32,896 * May or may not be required; ^ Based on market estimates; ~ upto age 55 Savings with Century SIP Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 12. Total Savings with Century SIP Could be… Whopping Rs. 200,200* !!! * Refer to Annexure 1 for workings Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 13. A Million Dollar Question… Is Investing in Equity the Right Choice??? Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 14. Kal Aaj Aur Kal 1985 2011 Balcony Ticket : Rs 15/- Balcony Ticket : Rs 300/- Inflation Meter: 12.21% p.a. Source & Computations - Internal Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 15. Kal Aaj Aur Kal 1985 2011 Hotel Bill: Rs.100/- Hotel Bill: Rs 1,600/- Inflation Meter: 11.25% p.a. Source & Computations - Internal Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 16. Kal Aaj Aur Kal 1985 2011 Petrol Price: Rs. 8 / L Petrol Price: Rs.64 / L Inflation Meter: 8.33% p.a. Source & Computations - Internal Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 17. Kal Aaj Aur Kal 1985 2011 MBA Course: 40,000/- MBA Course: 10,00,000/- Source & Computations - Internal Inflation Meter: 13.18% p.a. Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 18. How Do I BEAT Inflation??? Investing in Equity is Risky, but Not investing in Equity could be Riskier… Note - Graph above is for illustrative purpose only based on our perception Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 19. Why SIP? Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 20. The Formula of Creating Wealth Start Early Invest Regularly Create Wealth Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 21. Invest Regularly Illustration 8,000,000 Rs.1000/- invested every month for 30 years Rs 69 lakhs 7,000,000 6% p.a. 10% p.a. 15% p.a. 6,000,000 Value of investment (Rs.) 5,000,000 Even small amounts 4,000,000 invested regularly can grow 3,000,000 substantially Rs. 21 lakhs 2,000,000 Rs 10 lakhs 1,000,000 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 Source - Internal No. of years Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 22. Invest Regularly • It is the small drops that make an ocean • Relieves you of the last minute pressure • Slow and steady wins the race • E.g. Split your Sec 80C investments into smaller amounts and invest every month • Reduces the risk of investing at the wrong time • Difficult to predict the market and know when is the right time We earn regularly; We spend regularly Shouldn’t we also invest regularly? Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 23. Systematic Investing • Similar to a Recurring Deposit with a bank • Method of investing predetermined amounts of money regularly to benefit from the stock market volatility • Convenient and Hassle-Free • Automatic investments, one-time instruction, transactions on the net • Similar to PF : Small amount invested regularly to become a sizeable sum after some years • Light on the wallet • As low as Rs. 1,000/- per month Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 24. Power of Rupee Cost Averaging • Buying MORE units @ low prices & buying FEWER units @ high prices • Helps AVERAGE out your purchase price • Illustration: Amount Invested Unit Price No. of Units Month (In Rs.) (In Rs.) Purchased 1 Rs. 1,000 10.00 100.00 Equity investing is 2 Rs. 1,000 9.00 111.11 3 Rs. 1,000 8.50 117.65 not about timing the 4 Rs. 1,000 11.00 90.91 market but time in 5 Rs. 1,000 10.50 95.24 the market 6 Rs. 1,000 10.00 100.00 Total Rs. 6,000 614.91 Total Investment = Rs. 6,000 Value of Lump-sum Investment* = Rs. 6,000 Value of SIP Investment* = Rs. 6,149.10 * At the end of the 6th month Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 25. BSLAMC Top Performers Outperforming Benchmarks across Time Horizons SIP Returns (%) (As of 31st Mar 2011) Scheme Since 1 Year 3 Years 5 Years Inception Birla Sun Life Dividend Yield Plus (G) 4.17 30.78 21.32 23.00 S&P CNX 500 2.53 18.61 11.47 17.75 Birla Mid Cap Fund (G) -9.97 22.07 14.91 25.27 CNX Mid Cap -7.41 22.32 14.14 21.67 Birla Sun Life Frontline Equity Fund (G) 6.71 24.03 17.59 25.58 BSE 200 3.73 19.61 12.33 19.48 Birla Sun Life Tax Relief 96 (D) -6.79 18.44 10.85 28.18 BSE 200 3.73 19.62 12.33 16.92 Past performance may or may not be sustained in future. Load and Taxes are not considered for computation of returns. The data assumes the investment of Rs. 1,000/- on 1st day of every month or the subsequent working day. CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return). G – Growth & D - Dividend Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 26. Other Features Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 27. Century SIP • Century SIP will be an optional feature • Feature will be available with SIP investments in all equity schemes (open-ended) offered by the BSLAMC • Minimum & maximum investments amounts: • Minimum investment – Rs. 1,000 pm • Maximum investment – There is no upper limit to the monthly installment. • Tenure of the SIP • 55 years less the current completed age of the investor • Load structure • Entry Load – Nil • Exit Load - As per the underlying scheme Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 28. Life Insurance Cover • Eligibility criterions: • Only individual investors, excluding Non Resident Indians & Persons of Indian Origin • Minimum / Maximum Entry Age – 18 years / below 46 years • Investors enrolling for investments thru Century SIP in designated schemes • Investors signing genuine “Good Heath Declaration” and also providing their Date of Birth, Gender and Nominee details at the specified places in the application form • In case of joint holders in the scheme, only the first unit holder would be eligible for the insurance cover • Commencement of the insurance cover • The Insurance cover will start from the commencement of Century SIP. However, only accidental deaths will be covered for the first 45 days. • When will the insurance cover cease* • At the end of the tenure. i.e., upon completion of 55 years of age. • Discontinuation of Century SIP installments within 3 years from the commencement of the same • Redemption / switch-out (fully or partly) of units purchased under Century SIP before the completion of the Century SIP tenure • Exclusions from the insurance cover • Death due to suicide within first year of commencement of Century SIP • Death within 45 days from the commencement of Century SIP installments except for death due to accident • Death due to pre-existing illness, disease(s) or accident which has occurred prior to commencement of Century SIP * There will be no provision for revival of insurance cover, once ceased Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 29. Other Terms & Conditions • The Group Life Insurance Cover will be governed by the terms and conditions of the insurance policy with the relevant Insurance Company as determined by the AMC. • Grant of insurance cover to any individual member shall be discretionary on part of Life Insurance Company. • In case of death of the first unit holder, his / her legal representatives may file a claim directly with the designated branch of the Insurance Company supported by all relevant documents as required by the Insurer and the payment of the claim may be made to the legal representatives by the insurance company. All insurance claims will be settled in India and shall be payable in Indian Rupees only. Settlement procedure will be as stipulated by the Insurance Company. Insurance claims will be directly settled by the Insurance Company. There will be only one insurance cover linked to unique investor. This offer from the Insurance Company (with whom the AMC ties up) is being brought to the investors of the Scheme by the AMC on a best effort basis. The AMC will not be responsible or liable for maintaining service levels and/or any delay in processing claims arising out of this facility. • The Mutual Fund, Trustees, AMC, or their Directors, officers or employees shall not be liable for any claims (including but not limited to rejection of any claim, non-settlement, delays etc.) arising out of the insurance cover provided to the unit holder. The Fund is bringing this offer to the investors of the Scheme only as an additional facility and is not acting as an agent for marketing/sales of insurance policies. • Subject to what has been stated above, the AMC reserves a right to modify / annul the said Group Insurance Cover on a prospective basis. The AMC also reserves the right to change the insurance company from time to time. • Charges of the insurance cover will be entirely borne by the AMC. • Investors opting for Birla Sun Life Century SIP agree and confirm to have read, understood and accepted the Terms of Century SIP and Insurance cover. • Insurance is subject matter of solicitation Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 30. Statutory Details, Disclaimer & Risk Factors Statutory Details: Constitution: Birla Sun Life Mutual Fund (BSLMF) has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Nuvo Limited and Sun Life (India) AMC Investments Inc. [liability restricted to seed corpus of Rs. 1 Lac] Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd. Investment Objective: Birla Advantage Fund: An Open ended Growth Scheme to achieve long-term growth of capital at relatively moderate levels of risk through a diversified research based investment approach. Birla Equity Plan: An Open-ended Equity Linked Savings Scheme to achieve long-term growth of capital along with income tax relief for investment. Birla India Opportunities Fund: An Open-ended Growth Scheme to achieve superior long-term growth of capital by investing in shares of companies that do one or more of the following: Leverage India’s intellectual capital for providing services, research and creative inputs; Seek to use current and impending changes in patent laws / import tariffs / quotas to supply goods and services; Leverage India’s lower labour costs for providing services and manufactured goods; Leverage India’s large population of English speaking people for providing services.Birla MNC Fund: An Open-ended Growth Scheme to achieve long-term growth of capital at relatively moderate levels of risk by making investments in securities of multi-national companies through a research based investment approach.Birla Midcap Fund: An Open-ended Growth Scheme to achieve long-term growth of capital at controlled level of risk by primarily investing in Midcap stocks.Birla India GenNext Fund: An Open ended growth scheme with an objective to target growth of capital by investing in equity/equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, which in turn is getting fuelled by high disposable incomes of the young generation (Generation Next). The scheme will invest in companies that have the following characteristics: 1.Companies that seek growth in revenues arising out of demand from the younger generation (GenNext) for their products or services. 2. They should be engaged in manufacturing of products or rendering of services that go directly to the consumer. 3. The products and services should have distinct brand identity, thereby enabling choice.Birla Top 100 Fund: The fund seeks to provide medium to long-term capital appreciation, by investing predominantly in a diversified portfolio of equity and equity related securities of top 100 companies as measured by market capitalization.Birla Infrastructure Fund: The Fund seeks to provide medium to long-term capital appreciation, by investing predominantly in a diversified portfolio of equity and equity related securities of companies that are participating in the growth and development of Infrastructure in India.Birla Index Fund: An Open-ended Index-Linked Scheme to generate returns commensurate with the performance of Nifty subject to tracking errors.Birla Dividend Yield Plus: An Open-ended Growth Scheme to provide capital growth and income by investing primarily in a well diversified portfolio of dividend paying companies that have a relatively high dividend.Birla Sun Life Buy India Fund: A multi-sector open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in businesses that are driven by India’s large population and inherent consumption patterns. The focus of the scheme will be in the consumer and healthcare sectors. The secondary objective is income generation and distribution of dividend.Birla Sun Life New Millennium Fund: A multi-sector open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in technology and technology dependent companies, hardware, peripherals and components, software, telecom, media, internet and e-commerce and other technology enabled companies. The secondary objective is income generation and distribution of dividend. Birla Sun Life Basic Industries Fund: A multi-sector open-end growth scheme with the objective of long term growth capital, through a portfolio with a target allocation of 100% equity, focusing on investing in companies sensitive to economic cycles and commodity pricing cycles. The investments will be in companies which are often referred to as cyclical companies. The secondary objective is income generation and distribution of dividend.Birla Sun Life Equity Fund: An open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 90% equity and 10% debt and money market securities.Birla Sun Life Tax Relief ’96 Fund: An open-end equity linked savings scheme (ELSS) with the objective of long term growth of capital through a portfolio with a target allocation of 80% equity, 20% debt and money market securities.Birla Sun Life Frontline Equity Fund: An open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200. The secondary objective is income generation and distribution of dividend.Birla Sun Life Special Situations Fund: An Open-ended diversified equity scheme with objective to generate long-term capital by investing in a portfolio of equity and equity related securities.The scheme would follow an investment strategy that would take advantage of Special Situations & contrarian investment style.Birla Sun Life International Equity Fund: An Open-ended Diversified Equity Scheme with an objective to generate long-term growth of capital, by investing predominantly in a diversified portfolio of equity and equity related securities in the domestic and international markets. Disclaimer - This document is meant for private circulation only and should not at any point of time be construed to be an invitation to the public for subscribing to the units of Birla Sun Life Mutual Fund (BSLMF) . Birla Sun Life Mutual Fund (BSLMF) does not solicit any action based on the information contained in the document and does not recommend any action based on the same. The information/graphs/charts contained in this document are based on certain assumptions and have been compiled from sources, which Birla Sun Life Asset Management Company Limited (BSLAMC) believes to be reliable, but cannot guarantee its accuracy or completeness. Opinions expressed and facts referred to in this document are subject to change without notice and BSLAMC is under no obligation to update the same. Please read the offer document carefully for scheme specific risk factors and other details before investing. Risk Factors: Mutual Funds and securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the Schemes will be achieved. As with any investment in securities, the NAV of the Units issued under the Schemes may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsors / Investment Manager / Mutual Fund does not indicate the future performance of the Schemes and may not necessarily provide a basis of comparison with other investments. The names of the Schemes do not, in any manner, indicate either the quality of the Schemes or their future prospects or returns. Unitholders in the schemes are not being offered any guaranteed/assured returns. For scheme specific risk factors and other details please read the offer document of the schemes available at Investor Service Centres and with Distributors carefully before investing. Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 31. Awards Methodology Award : CNBC TV18 - CRISIL Mutual Fund of the Year Award for 2007. Birla Sun Life Mutual Fund, Category – Mutual Fund of the Year, out of 26 fund houses. Fund Houses winning at least two awards for their schemes in the category level awards for 2007 were considered for the award based on consistency of fund house's performance across various scheme categories in the four quarterly CRISIL CPR rankings released during the calendar year 2007. The individual CRISIL CPR ranks for their schemes were aggregated on a weighted average basis to arrive at the final ranks for fund houses. Birla Sun Life Frontline Equity Scheme was among the 2 schemes that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Large Cap Oriented Equity Funds. In total 22 schemes were eligible for the award universe. Birla MIP was the only scheme that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Monthly Income Plans (Conservative). In total 9 schemes were eligible for the award universe. Birla Sun Life Short Term Fund was the only scheme that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category of Income Short Term Funds. In total 12 Schemes were eligible for the award universe. Birla Sun Life Income Fund was the only scheme that won the CNBC TV18 - CRISIL Mutual und of the Year Award in the category of Income Funds. In total 17 Schemes were eligible for the award universe. Schemes present in all four quarter CRISIL CPRs were considered for the award. The award is based on consistency of scheme's performance in the four quarterly CRISIL CPR rankings released during the calendar year 2007. The individual CRISIL CPR parameter scores averaged for the four quarters were further multiplied by the parameter weight as per the CRISIL CPR methodology to arrive at the final scores. Birla Infrastructure Fund was the only scheme that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Emerging Equity Fund of the Year. In total 14 schemes were eligible for the award universe. Open ended equity schemes having a one to two year track record as on December 31, 2007 and fulfilling CRISIL's eligibility criteria on disclosure were considered for the award. The award is based on the scheme's performance using the analytical approach of the CRISIL CPR rankings having the analysis period as the year 2007. A detailed methodology of the CRISIL CPR is available at www.crisil.com. Ranking & Award Source: CRISIL Fund Services, CRISIL Ltd. Past performance is no guarantee of future results. ICRA Award: Birla Income Plus (Category- Debt- Schemes –Long Term), 7- Star indicates- Best performance amongst the 5-Star Funds. 1 year Performance for the period ending December 31, 2007. Birla Sun Life Short Term Fund (Growth)- (Category- Liquid Plus Schemes), 7- Star indicates- Best performance amongst the 5-Star Funds. 1 year Performance for the period ending December 31, 2007. The rank is an outcome of an objective and comparative analysis against various parameters, including: risk adjusted return, fund size, sector concentration, portfolio turnover, liquidity, company concentration and average maturity. The ranking methodology did not take into account entry and exit loads imposed by the scheme. The rank is neither a certificate of statutory compliance nor any guarantee on the future performance of Birla Sun Life Mutual Fund or its Schemes. Ranking source and publisher: ICRA Online. Lipper Awards 2008: Methodology: Birla Sun Life Income Fund –Growth: Best Fund –Bond Indian Rupee –General for 3 year performance period ended on December 31, 2007 out of 100 funds and Best Fund –Bond Indian Rupee –General for 10 year performance period ended on December 31, 2007, out of 35 funds. Birla Gilt Plus- Regular Plan- Growth: Best Fund –Bond Indian Rupee –Government for 5 year performance period ended on December 31, 2007, out of 10 funds. Birla Sun Life '95 Fund: Best Fund- Mixed Assets Aggressive- General for 10 year performance period ended on December 31, 2007, out of 6 funds. Entry / Exit load not considered. Past performance is no guarantee of future results. Ranking source: Lipper –A Reuter Company. Scheme Name, Nature & Objective: Birla Sun Life Frontline Equity Fund (an Open- end growth scheme) with an objective of long term growth of capital, through a portfolio with a target allocation of 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200. Birla Sun Life Monthly Income (an Open-end income scheme) with an objective to generate regular income so as to make monthly and quarterly distribution to unit holders with the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus. Birla Sun Life Short Term Fund (an Open-end short term income scheme) with an objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money market securities with relatively low levels of interest rate risk. Birla Sun Life Income Fund (an Open-end income scheme) with an objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money market securities. Birla Infrastructure Fund (an Open-end growth scheme) with an objective of providing for medium to long-term capital appreciation by investing predominantly in a diversified portfolio of equity and equity related securities of companies that are participating in the growth and development of infrastructure in India. Birla Income Plus (an Open-end income scheme) with an objective to generate consistent income through superior yields on its investments at moderate levels of risk through a diversified investment approach. Birla Gilt Plus (an Open-end Government Securities scheme) with an objective to generate income and capital appreciation through investments exclusively in Government Securities. Birla Sun Life '95 Fund (an Open-end balanced scheme) with an objective of long term growth of capital and current income, through a portfolio of equity and fixed income securities. Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 32. Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.
  • 33. Annexure 1 – Total Savings with Century SIP Century SIP @ Rs. 20,000 pm Life Cover – Y 1 = Rs. 200,000; Y 2 = Rs. 1,000,000; Year 3 onwards = Rs. 2,000,000 Term Life Insurance Premium for Various Ages Features 25 Y 35 Y 45 Y Year 1 Year 2 Year 3 Year 1 Year 2 Year 3 Year 1 Year 2 Year 3 Sum Insured Rs. 200,000 Rs. 1,000,000 Rs. 2,000,000 Rs. 200,000 Rs. 1,000,000 Rs. 2,000,000 Rs. 200,000 Rs. 1,000,000 Rs. 2,000,000 Premium Payment 1Y 1Y 28 Y 1Y 1Y 18 Y 1Y 1Y 8Y Term~ Annual Premium^ Rs. 700 Rs. 3,500 Rs. 7,000 Rs. 800 Rs. 4,000 Rs. 8,000 Rs. 1,315 Rs. 6,575 Rs. 13,150 Total Premium Rs. 700 Rs. 3,500 Rs. 196,000 Rs. 800 Rs. 4,000 Rs. 144,000 Rs. 1,315 Rs. 6,575 Rs. 105,200 Total Savings Rs. 200,200 Rs. 148,800 Rs. 113,090 ^ Based on market estimates; ~ upto age 55 Mutual Fund investments are subject to market risks Birla Sun Life Asset Management Company Ltd. Please read the SID & SAI carefully before investing Copyright: Birla Sun Life Asset Management Company Ltd.